The Intangible Brand

Watch this episode on YouTube In this episode of The Intangible Brand , Jerry and Carl sit down with Steven Gallo, Vice President, Client Services at Reputation Ink , a B2B marketing and PR agency for professional services firms. Steve shares how PR can be more than an external visibility tool — it can also be a powerful driver of internal culture and employee engagement. Drawing on his work with...

Watch this episode on YouTube In this episode of The Intangible Brand , Jerry and Carl sit down with Eric Anest , Senior Vice President of Marketing and Communications at Salas O’Brien, a rapidly growing engineering and consulting firm. Eric shares his perspective on the connection between employee experience and client experience — and why brand work must start inside the organization. Drawing on...

Watch this episode on YouTube In this episode of The Intangible Brand , Jerry welcomes Dave Minifie, a seasoned leader known for bringing clarity to the relationship between purpose, leadership, and organizational culture. Dave shares his perspective on why understanding the “why” (whether in personal life, family, or within an organization) is essential to achieving long-term success. He explores...

Watch this episode on YouTube. What happens when a brand refresh becomes a catalyst for cultural alignment, recruiting strength, and leadership clarity? In this episode of The Intangible Brand , hosts Jerry Gennaria and Carl Winstead speak with Lindsay Wilson, President and Interior Sector Leader at Corgan, and Elizabeth Pierce, Chief Marketing Officer at Corgan. Together, they share how one of th...

Watch this episode on YouTube Welcome to the premiere episode of The Intangible Brand —a podcast exploring how internal culture and employee experience shape the brands people trust, remember, and return to. We’re starting with co-host Carl Winstead, Partner and Chief Experience Officer at Cline Design Associates. With a background in architecture and a passion for experience design, Carl has dedi...

Watch this episode on YouTube What’s the difference between a logo and a brand? In this episode, The Intangible Brand co-host Jerry Gennaria, President of TOKY, unpacks nearly 30 years of helping firms uncover and articulate their true brand identity. In this Episode Jerry’s path from aspiring artist and self-taught designer to brand strategist. (01:00) How brand evolved from visual identity to ho...

Watch this episode on YouTube How do you lead a total brand transformation without losing what makes your firm… your firm? In this episode, Jeffrey Taub, FSMPS, CPSM, and SVP of Corporate Marketing at AKRF, shares the inside story of rebranding a legacy company. From internal alignment to messaging strategy, Jeff walks us through the belief systems and processes that enabled a values-driven rebran...

Watch this episode on YouTube Are you measuring client experience (CX) in a way that actually reflects reality, or just relying on outdated metrics? In this episode, T im Asimos, Head of Growth at Client Savvy, A ClearlyRated Company , explores what professional service firms get wrong about CX and how to build a client-centric culture that actually drives growth. In this Episode How CX is gaining...