The Hard Launch

In this episode of The Hard Launch, host Natasha Yuhjtman chats with Caroline Crawford Patterson, the creative behind Everything But the Dress. From going viral on TikTok during lockdown to launching a groundbreaking bridal pop-up, Caroline shares how she turned creative frustration into a thriving business. They dive into how she challenged outdated wedding norms, bootstrapped her company from sc...

In this episode of The Hard Launch, host Natasha Yuhjtman sits down with Lilli Donahue, the founder of The Prenup Podcast, to unpack one of the most misunderstood topics in modern relationships; prenups. From growing up amid a six-year divorce to leaving her job at Capital One to launching a prenup startup, Lilli's mission is to reframe prenups as the ultimate act of love, a tool for financial ali...

Welcome to The Hard Launch — the podcast where founder life meets the chaos, joy, and drama of weddings, relationships, and real life. I'm Natasha , a founder, mom, and entrepreneur. This show is inspired by my own journey — from planning my own wedding , to building a career in the wedding industry , to launching GIA , an AI-powered wedding planning app that's changing how couples plan their big...