The Garage: Tools For Retail Media Innovation

In 2001, Shake Shack started out as one hot dog cart in Madison Square Park, but over the last 20 years, it has become one of the most iconic fast casual restaurants in America with 300+ locations around the world. When the pandemic hit, the restaurant chain known for its burgers and shakes lost 85% of their sales within a week. This caused the brand to pivot rapidly to digital and expedite their...

During their 2020 season, the Milwaukee Bucks had the NBA’s best record, the league’s Most Valuable Player, and the best chance for a Bucks team to win a championship in 49 years, but on August 26, the Bucks players decided to take a stance instead of play Game 5 in their series with the Orlando Magic. Following the shooting of Jacob Blake by police in Kenosha, Wisconsin, the Bucks players refused...

While purpose-driven marketing isn't a new term in our industry, it's taken on a significant new meaning in a COVID world. It isn’t enough to act on consumer’s behalf — rather brands are shifting towards a more collaborative approach to work alongside consumers to bring about positive change at both individual and community levels. At Adweek's Challenger Brands on Thursday, Ad Council's President...

Nuno Teles , President of Diageo Beer Company USA and Kevin Hochman , U.S. President of KFC & Pizza Hut at Yum! Brands have both had long and successful careers as marketers and made the leap from CMO to President. So, how did they get to the top? What skills were essential for them to develop in order to earn that new seat? What critical career moments...

On the latest episode of The Business of Marketing , we sat down with Mastercard’s Michael Fraccaro, Chief People Officer and Raja Rajamannar , President, Healthcare Business and Chief Marketing and Communications Officer to discuss how the role of the CMO has been elevated as a direct result of 2020, the critical need to collaborate in and out of crisis mode, and how they drive growth for Masterc...

For the premiere episode of The Business of Marketing , we welcome Janey Whiteside , Chief Customer Officer of Walmart and Debora Koyama , Global Growth Operations Officer of Unilever. Together, they share how they are navigating challenging times with optimism, innovation and growth, how the C-Suite unifies to deliver on company, customer, and employee objectives, and how the CMO and Marketing ca...

The Business of Marketing features CEOs, CIOs, CTOs, CHROS, and other C-Suite members to dive deep into the intersectionality of Marketing, Finance, Technology, HR, and the Board Room to drive business growth. As the Role of the CMO and Marketing took a giant leap forward in 2020, given the critical role they play through times of crisis inside and out, it is critical to understand how CMOs c...