The Friday Society

What does it mean to "market how you consume" ? This is the #1 reason I don't believe over-saturation exists. My top tips to ensure your content strategy continues to feel FUN and light you up are in this episode, plus answering audience Q+As:  What does an ambassador program for small business look like?  What are the biggest differences between growing an online business and growi...

Marketing Strategy Made Simple - this episode is an overview of how to make sure your business is set up for success. This is a holistic view of organic marketing strategy. I go through everything from...  - how to get new eyes on your brand  - ways to ensure you're clearly communicating  - numbers to keep track of to measure success  & so much more. Save this episode to come back to ever...

I'll be doing these 3 things with my private clients this week to ensure they're set up for a super strong 2024 year-end, and would love for you to do them, too!  Resources mentioned:  To join the Friday Society Monthly Marketing Membership, click here To visit the Client Journey module, click here   To watch the free course, Know Your Numbers, click here Download my app! It's a fre...

Brittany Driscoll is the Co-Founder and CEO of Squeeze! We discuss her pivotal role in expanding Drybar before establishing Squeeze. Brittany built Drybar to over $100M in revenue and is now championing the massage therapy industry.  In this episode we talk about the marketing and branding vision behind Squeeze and why she is excited to revamp the massage therapy industry. We talk about innovation...

There are SO many tech and marketing platforms for small businesses, and in this episode, I'm breaking down my favorites, and why I love them/use them.  The best email marketing platform for small businesses: flodesk [use code FRIDAYSOCIETY] The best booking software for small businesses (solo): acuity The best booking software for small businesses (group fitness): marianatek or momence The b...

The notorious Jenn Seracuse, Founder of Reform Lab and New York based Pilates instructor, joined me on the podcast! Jenn has been a Friday Society Member since the beginning and it's been incredible to watch her flourish into an exceptional business owner, mom, and Pilates instructor. Jenn has been featured in Today, Fox, Women's Health, SHAPE, Fitness! We discussed her journey on becomi...

Hey Everyone! Adam Putterman, the Co-Founder of Ours Premarital Couples Therapy joined me on the podcast. Ours has been featured in The New York Times, People, and Brides Magazine. Couples therapy has traditionally been a hush-hush topic, however, more people are beginning to talk about its positive outcomes on relationships. Adam and I discussed normalizing couples therapy through community build...

I'm going ALL IN on tough love around charging your worth as a small business today.  Questions we cover in today's deep dive on small business pricing strategy:  How often should I run discounts as a small business?  Should I run a bring-a-friend promotion?  How often should I increase my prices?  What do I say in a price increase email?  So much more. I want you guys to make more money...

Hey team! Dropping a round up of the common traits I see my most successful clients having in common. For the business owners retreat waitlist, click HERE ! For the messaging optimization training, click HERE !  Download my app! It's a free marketing coach in your pocket. To keep up with me on instagram, follow me @alexagrowmybusiness To join the The Friday Society Membership, click here To j...

Download my app! It's a free marketing coach in your pocket. To keep up with me on instagram, follow me @alexagrowmybusiness To join the The Friday Society Membership, click here To join my newsletter for free marketing advice, click here To view all of my free resources, click here ! 

In today's episode, I hosted Sarah Weiss, the Founder of On Brand by Sarah.  Sarah is an expert Instagram & TikTok content creator and social media business mentor. She uses her expertise in video marketing to grow her following and spread her message through fun and engaging humor. We discussed the power of diverse content on social platforms, simplifying calls to action, leveraging auto...

Truly cannot wait for you guys to listen to this episode today. We have Daryn Schwartz on the Friday Society Podcast, founder of The Space Between Yoga , and we talk about:  Transitioning from a corporate career to yoga studio ownership  How to maintain strong brand consistency while also allowing your team to thrive and be independent How to get over your fear of sales and ways she’s gotten comfo...

Today, I spoke with Lana Powers, Founder and PR expert of Powers PR.  We were joined by her Vice President and amazing side kick and, Alex Wollman.  Lana and Alex discussed their incredible journey into launching Powers PR and their syncronous vibe that they have between them. We dove into brand storytelling, social media marketing, and why a curated brand vision is foundational for success. Liste...

TEAM! This episode talks all about growing and scaling a membership in your business, including: - the logistics of running a membership - how to build a community within your membership - where a membership fits in to your pricing structure The communications bootcamp info can be found HERE !  Download my app! It's a free marketing coach in your pocket. To keep up with me on instagram, follo...

Today, the lovely Alessia Scauzillo joined me on the podcast. Alessia is an amazing fitness entrepreneur who founded A Sculpt Body which has been featured on various publications for good reason. She's known for her low-impact home workouts via her platform, A Sculpt Body, which you can find HERE . We discussed how to build brand partnerships that are profitable and long-term relationships. A...

Have you ever wondered why Spotify Wrapped is so successful? What about the personalization of a company like Oura? There's a reason why we love to take Personality tests so much, and why personality testing is a $500 million industry, with an annual growth rate estimated at 10% to 15%.  In this episode, I go into the success of personalization, and how to apply this type of segmentation into...

Today I sat down with Hannah Rose and discussed social media strategy and building magical client connections. We also discussed bringing your whole self to run your business and what this actually means. Hannah Rose is a multi-passionate entrepreneur and spin instructor who's fitness journey is not short of up's and down's. We also discussed technology must-have's to run your...

Today's solo episode I cover a simple marketing strategy which discusses the importance of marketing your current reality. This means we need to show our client's what it's like to work with us. As our teacher trainings and courses are taking place we want to be talking about them over Instagram and social media. The goal is that our clients can visualize how it is to work with us....

Today, I host Claire Sparrow, a Pelvic Floor Health Expert! She is an international best selling author of Hope for your Pelvic Floor, a second generation pilates teacher, podcast host, mother, and so much more! We discussed the pelvic floor and the connection to our diaphragm. Pelvic floor health and why it's important for all women all ages, not just pregnancy, Common myths associated with...

Hey team! We’re back with a solo that I’ve wanted to do for a while, and this is on small business discounts, promotions, sales, and pricing consistency. I’ve gotten a few requests for episodes that fit under this umbrella, so buckle up! The Black Friday article I cited was HERE ! Enjoy!  Download my app! It's a free marketing coach in your pocket. To keep up with me on instagram, follow me @...

Hey everyone! This podcast was so fun, and a first, because I got to speak with 3 incredible founders of the beauty brand, Wildling .  Wildling is a non-toxic. cruelty-free, and clean brand focusing on skin health and natural aging. This was so fun because we not only talked business but we also dove into beauty and wellness.  We covered; The history of gua sha and the amazing skin benefits; The s...

Hey team!! In this episode I'm breaking down all of the reports that you need to know as a business owner, and why. To get the reporting document that you can customize to fit your own business, head to foreverfriday.co/reports ! Resources mentioned:  Revenue Stream Workbook Download my app! It's a free marketing coach in your pocket. To keep up with me on instagram, follow me @alexagrow...

Welcome back everyone! Cory Sterling is the fearless founder of Conscious Counsel which specializes in offering legal services to the health and wellness industry. Making sure your business is legally protected is so important so you don't want to miss this one!  We covered; Different types of legal agreements and the importance of hiring a lawyer to ensure your documents are set up appropria...

Hi guys! I've got an awesome episode for you today with Katy Richardson, founder of Neighborhood Barre ! Neighborhood Barre has over 25 franchise locations nation-wide, and we talk all about:  Franchising a boutique fitness studio Her founder journey of owning a successful Barre chain How she sets her franchise owners up for success and so much more! Katy is whip smart and I was thrilled to h...

Hey team!! Today I'm sharing the 5 biggest lessons I've learned over the last 5 years in business. I hope you enjoy!! To submit a question for an ask me anything episode, head HERE ! To check out my DIY course, Five Weeks to Waitlisted, mentioned, go HERE !  Download my app! It's a free marketing coach in your pocket. To keep up with me on instagram, follow me @alexagrowmybusiness T...