The Freedom Experience with Jean Moncrieff

When it comes time to sell your company, marketing will play a bigger role than you might suspect. In this episode, I share how marketing is key to your exit strategy and how it demonstrates the potential for scale to an acquirer. In This Episode You’ll Hear: Why axing marketing to increase profits is a bad idea How a marketing system demonstrates growth How getting clear on what you want reduces...

Haruki Murakami writes, “Pain is inevitable. Suffering is optional”. If you aren’t careful, suffering can lead you to a premature exit. In this episode I reflect on some of the thoughts I’ve had since selling my business, and why you should conduct some thought experiments before selling too. In This Episode You’ll Hear: A pile of cash vs cash flow - which makes most sense for you? How about hirin...

With so many “me too” businesses out there, finding your ‘uniqueness’, has never been more important. It’s essential for building a sustainable competitive advantage and the foundation of a great business. In this episode, I share four simple frameworks to help you create some uniqueness in your business. In This Episode You’ll Hear: What is a unique differentiator? How a business without a unique...

So, if you are thinking about selling your business. You’ve seen the websites for the big, national brokers, but you’ve also heard some horror stories from friends about their experiences. The right broker can make selling a business less painless, but you need to choose wisely… In This Episode You’ll Hear: The difference between a broker, an M&A advisor and an investment banker. 5 action...

Most business owners I talk to recognise that the future of their business depends on a clear strategy, but equally, most of them can’t see the forest for the trees. In this episode, I share five ideas for simplifying your business and putting together a plan, so you can get back to the business of creating a lead generation system that consistently attracts your ideal client.  In This Episod...

Building a sustainable competitive advantage for your business gives you a killer advantage in your chosen industry. In this episode, I discuss where most business owners get stuck and share techniques you can use to hone your competitive advantage now and well into the future. In This Episode You’ll Hear: Why creating a sustainable competitive advantage is so important. What's holding you back fr...

Any advice on how to make sure my business continues to run while I'm away? Sure, build a systems-dependent business. In this episode: I share a 7-step approach to building systems and implementing them in your business.   You’ll Hear: Why people do not run businesses. About the most successful small business in the world. How a sales consultancy making $30 million sold for $162 million....

In this episode I talk about : four magic strategies that can change everything in your business. I call them the CORE-4 (not very creative, I know).  These are four strategies you can focus on to increase your freedom and the value of your business Show notes: The CORE-4 Strategies for building a valuable business. The four areas of over dependence in a business. How focusing on a niche is c...

In this episode, I tackle the question: How do you avoid an earnout? I recently spoke with an online gaming business owner who had major concerns about selling his company: How long would he have to work for the new owner, and how much of the deal value would be tied up in the earnout? In this episode, I explain an earnout and share one of five strategies to minimize it. If you find this episode h...

How do I go from owner-operator to CEO? How do I go from a one-man show to owning a company with a team capable of running the business without me? How do I transition from an adolescent business to a mature business? That's the question I answer in this week's episode. Hint: it begins with a plan... In This Episode You’ll Hear: The reason most businesses never grow-up. The importance of foun...

Building a strong leadership team is one of the most important things you can do to drive up the value of your business. One of the biggest fears buyers have when buying a business is that they will effectively end up buying you. To remove yourself from the business, you need to build a leadership team that can run your business at an operational level and systematise your business as much as poss...

Your relationship with your business plays a critical role in the value of your company. However, nurturing a positive relationship is not something they teach in business schools...or many other places for that matter. In this episode I share the importance of having a positive, loving relationship with your business — particularly when you're at the end of your tether and feel like sailing...

What would have to be in place so that if you only have one hour a week to speak to someone in your business, in that hour you’re able to uncover enough about the business to know what’s working and what’s not working—and what’s needed to fix it and get it done through someone other than yourself? Resources:    You can grab a copy of my Business Exit Strategy Guide  here  ...

Want to increase your business value? Well, there's gold hidden in your intangible assets. Most of us equate increasing business value with making more sales. But more deals into a rickety business is a recipe for disaster — especially if you're fighting fires on all fronts. In this episode, I'll show you where the gold lies... and help you create a healthier, more valuable business.

Switching gears from chasing revenue to creating a valuable business can feel overwhelming. A positive mindset goes a long way to helping you cope with the overwhelm associated with preparing your business for an exit event. In this episode, I share some tips on dealing with overwhelm.

Do you feel like you’re being held captive by your business? Maybe you feel like you need to be at the centre of every decision, or that every customer wants to deal with you directly, or that you're the only salesperson in the business. Then this episode is for YOU! I’ll talk you through five signs that you might be at the centre of a 'hub & spoke' business model. And how to go from being at...

If you’re looking for ways to increase the value of your largest asset, then this episode is for YOU! Learn six reasons why a subscription model can add value to your business.