The Florist's Table

Sustainability. It is so much more than the current buzzword and is a very important topic for our industry. Our first 2023 Mayesh Design Star, Sue Mcleary, joined Yvonne along with Holly Chapple, TJ McGrath, Debra Prinzing, Patrick Dahlson and David Dahlson. We defined what sustainability means, examined biodegradable, compostable, and reusable materials, talked about locally grown, and our exper...

Steve Dionne, the Executive Director of CalFlowers, came to chat with us about a powerful campaign called That Flower Feeling. Whether or not you have heard of this campaign, we hope you stick around to learn more, hear how the campaign has done so far, what marketing assets are available to you, and understand how That Flower Feeling can uplift the entire floral industry, including your business!...

Our very own flower expert, David Dahlson, was back on Mornings with Mayesh! David set up a show 'n tell of a handful of NEW flowers along with sharing some of his current seasonal faves that we know you are going to love! He kicks things off with stunning Hybrid Delph, Larkspur, Stock, and Duplo Asters that are open-cut! What does this mean for you? Well, if you are using them in events, they onl...

Sarah Campbell of  Intrigue Teaches joined Yvonne to talk about all the work that is going into the 2022 Intrigued Experience Conference. Dive into the flowers, educators, venues, design trends, and more! If you have ever wondered what this gathering of inspired and driven floral designers is then be sure to tune in and learn about what brings these people and flower-focused industry leaders toget...

Earlier this week, Jelena Trifunovic of Viola Floral came to share her flower story with us. Jelena talks about how she ended up starting a business named after her mother, dives into how transitioning from teacher to florist went, how flowers were instrumental in her own healing, along with sharing about her passion for helping others understand the power of flowers and their positive effects on...

Have you always wanted a Food Network but for flowers? Well, it's here and it's called BloomTV!! This week, founder and CEO of BloomTV, Monica Michelle, shared why she started this new streaming network, talked about the episode "A Flower's Journey", and what she is planning next! Show notes & video replay: https://blog.mayesh.com/mwm-bloomtv-monica-michelle  

Our latest Mayesh Design Star, Ashley Rodriguez of Garden & Grace Floral Design and Kimber Greenwood of Waterbear Photography sat down with Yvonne to take a deeper dive into their fantastical underwater shoot , chat about developing a great florist-photog relationship, and girl power! Show notes & video replay: https://blog.mayesh.com/mwm-bts-of-the-underwater-floral-install  

Ryan O'Neil of Curate is our latest guest on Mornings with Mayesh. Ryan shared how florists can combat inflation on events already sold, up their profit margins, and handle supply chain issues like a boss! Show notes & video replay: https://blog.mayesh.com/mwm-slay-inflation-and-increase-your-margins  

Ashley Rodriguez of Garden & Grace Floral Design and our next Mayesh Design Star, was our guest for last week's episode. Ashley took us completely outside the vase and dove into what it takes to work in unique environments, like pools of deep water, along with strategies for working with professionals that are not florists and what is next for Ashley. Show notes & video replay: https://blog.mayesh...

Sue Mcleary joined us to talk more about her new initiative #iloveflorists and creating a space that supports growth, curiosity, education, and positive interactions between one another. She also compares the floral industry with the food industry, chats about her AIFD Symposium stage presentation, and more. NOTE: Sue joined from a very remote location and did not have the best connection, but we...

Are you a florist in need of some guidance with your brand or brand strategy? Branding is way more than just a logo as marketing is more than advertising. In this informative and interactive episode with Melanie Spilbeler of FreshPath Marketing , you will not only learn WHY a brand strategy is so important but also HOW to connect your branding to your internal and external customers. This session...

NOTE: for the best experience we recommend watching the video replay instead of listening to the podcast. Our very own flower expert, David Dahlson, is our guest, and boy, does he have some treats for you. David has set up 18 new rose varieties to share with you! We are always in search of the latest & greatest and I'm so excited to share these roses with you! Which one is your favorite? Show note...

Have you been thinking about becoming a freelance designer? Or are you thinking about hiring a freelancer? Then be sure to listen to our latest episode of Mornings with Mayesh as my guest, Daylen Rivera, the Brand Activation Lead at Sweet Root Village, joined me to chat all about this important topic and shared his freelancing experience with you - how to find jobs, taxes, design style, social med...

What does a century-old family-run floral shop look like? I'm excited for you to meet Nicole Palazzo of City Line Florist. She is a 4th generation florist and will be able to share with you the in's and out's of running a business that has been around for 104 years. I can guarantee that much has been learned along this amazing journey and I'm so excited to share a few of those stories today! After...

This week's guest, Sharla Flock of Sharla Flock Designs, came highly recommended as she is known for being an industry advocate and embodies the philosophy of "community over competition". If those two concepts speak to your soul then you want to stick around for this episode of Mornings with Mayesh.  Video replay & show notes: https://blog.mayesh.com/mwm-community-over-competition-with-sharla-flo...

If you love garden roses, then I have a treat for you! David Austin from David Austin Roses was my very special guest this week!! Learn more about the history of this iconic brand along with how these unique roses are bred and how you have an amazing opportunity to create a David Austin Wedding with our latest promotion! Show notes & video replay: https://blog.mayesh.com/mwm-david-austin-garden-ro...

This month's Mayesh Design Star, Akiko Senda, is bringing Tucson to you in a terra cotta pot! In her first video, she demonstrates how to create a potted floral cactus garden. We dove a bit more into her design along with chatting about the challenges of owning a business that does both retail and events, changes she made to make it through a pandemic, her new space, and so much more! Show notes &...

If you are interested in learning more about Ikebana design and what it takes to become an Ikebana Master then this episode is for you! Nixon Tran, of When Still, is going to share about his journey along with diving into the history of Ikebana, the basics of the design, resources if you want to learn, and more. Show notes & video replay: https://blog.mayesh.com/mww-becoming-an-ikebana-master-with...

Teresa J. Speight, the author of Bloom Imprint's new book, Black Flora , along with 3 of the featured designers - Kiara Hancock, Isha  Foss, and Gina Lett Shrewsberry - joined me this week for our latest episode! We discussed Black Flora which showcases the excellence and contributions of Black flower farmers and floral designers throughout the country. Teri writes in her introduction, "Younger ge...

After a long Valentine's Day holiday, it's time to grab a coffee and relax with us. Jayne Kim of Still Carnations, and our first 2022 Mayesh Design Star, joined me to chat about her whimsical & eclectic tablescape design that was featured in our February video along with touching on finding your own creative voice, and how to target your ideal client. Show notes & video replay: https://blog.mayesh...

Are you ready to talk new trends for the new year? Great! Because Jayne sat down with me to do just that along with diving into her  ceremony nest demonstration . We will be touching on color trends, designing around seasonality, Jayne's unique design mechanic to build the nest, water sources, and more! Show notes & video replay link: https://blog.mayesh.com/mwm-flower-trends-with-jayne-kim  

Are you ready for next year? 2022 is set to be another year for the books with so much uncertainty, supply chain issues, and who knows what else. Being prepared and planning will help you make it through another crazy year and that is why Ryan O'Neil from Curate joined me for this episode. We talked about pricing, margins, planning for the unknowns, and whether now is a good time to start up a flo...

Ready to self-reflect & go on an emotional journey? Amy Balsters of The Floral Coach, sat down with me to talk more about mindset & self-care. If you didn't watch her December Mayesh Design Star video yet, be sure to check that out first. Then, come back as we get really personal. This topic is very near & dear to me - so much so that I do get a bit teary. Although Amy's focus is on you, the flora...

Our final 2021 Mayesh Design Star, Amy Balsters of The Floral Coach, was Yvonne's very special guest for this episode. They chatted all about BOUQUETS! In particular, Amy took a deeper dive into her first Design Star video all about creating a spiral bouquet - talking about efficiency, pricing, and finishing touches along with touching on topics like what to do with big stemmed flowers & bouquet t...

CeCe Todd joined Yvonne to chat about her experience on HGTV's upcoming competition show, TABLE WARS , starring Martha Stewart, Chris Hessney, and Tia Mowry! Get the inside scoop about the show - like what's it like to work with THE Martha Stewart and her favorite moments - along with a few tablescape design tips! Show notes & video replay link: https://blog.mayesh.com/mornings-with-mayesh-cece-to...