The Extra Shot

Coming soon from Amanda Webb... Learn how measuring your marketing can save you time and money, attract more customers, make smarter decisions, and grow your business without the overwhelm. That Analytics Show is the podcast for small business owners and marketers who want to make better use of their data. Join Amanda Webb as she talks to experts about practical ways to improve your website, marke...

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Will we be able to tell the difference between AI influencers and real people? What will it look like when they test face cream? That's the topic of this week's bonus chat with May King Tsang and Amanda Webb Learn more about your ad choices. Visit megaphone.fm/adchoices

Grok loses the internet this week for creating fake news. And a tractor company wins. Plus, Threads just added direct messaging but it happens in a weird way. Learn more about your ad choices. Visit megaphone.fm/adchoices

A change to our normal schedule as both May King and Amanda are on the road. So we took the opportunity to talk about Amanda's favourite thing, something that seems complicated but is actually dead simple. UTM tracking. Learn more about your ad choices. Visit megaphone.fm/adchoices

A report from Hubspot reveals the content types that deliver the best ROI for marketers. May King and Amanda discuss the top 10. Learn more about your ad choices. Visit megaphone.fm/adchoices

Instagram just launched a new sticker for stories that allows users to get notifications when you post content. Which seems like a good idea but won't it end up annoying your audience? Plus, the man who thinks he knows more about the song 'Blackbird' than Paul McCartney and why M&S uses Aldi wine Learn more about your ad choices. Visit megaphone.fm/adchoices

An April fools joke backfired in Ireland, causing Meta to disable a brands social media accounts. With so much weirdness in the real world and the proliferation of fake news, is April Fools still relevant. Amanda May King and guests discuss that, Uber Lyft & Beyonce, and how more women are listening to podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices

Amanda gets to nerd out about one of her favourite things UTM links as we discuss the latest update from LinkedIn ads that will make tracking success way easier. Learn more about your ad choices. Visit megaphone.fm/adchoices

Learn more about your ad choices. Visit megaphone.fm/adchoices

Learn more about your ad choices. Visit megaphone.fm/adchoices

Can you do the TikTok accent? May King and Amanda give it a try Learn more about your ad choices. Visit megaphone.fm/adchoices

May King and Amanda are joined by guest Steve Saul to talk about *that photo* of Kate Middleton, low-effort design and the impending TikTok ban. Learn more about your ad choices. Visit megaphone.fm/adchoices

Instabos Adam Mosseri floated the idea of auto-archiving posts on Threads after a set amount of time. People were not mad about the idea. But should this be a thing? Will it be better for the world if our old social media posts disappear? May King and Amanda discuss it Learn more about your ad choices. Visit megaphone.fm/adchoices

Who won the internet this week? You may be surprised. Who lost? And more importantly, is there a correlation between social media engagement and link clicks? May King and Amanda are joined by Tim and Teodora to discuss this week's hot internet marketing news. Learn more about your ad choices. Visit megaphone.fm/adchoices

Google are changing the name of 'conversions' to 'key events'. But why? And why is your site suddenly getting a lot of traffic from Poland? Amanda and May King discuss the latest updates to Google Analytics 4 Learn more about your ad choices. Visit megaphone.fm/adchoices

Real life people who work for LinkedIn have shared some of the secrets behind the algorithm. And it's good news. We also discuss Wonka world, Channel 4 and Elon's swipe at Gmail Learn more about your ad choices. Visit megaphone.fm/adchoices

May King is a FOMO creator. That means she uses social media and her wonderful interview skills to build buzz and excitement about your events, your launches, your online marketing. It sounds like fun but there's a lot of pitfalls. Amanda talks to May King about the top 3 mistakes people make when creating FOMO. Learn more about your ad choices. Visit megaphone.fm/adchoices

A glitch in Google Analytics means that users are seeing no traffic to their website before September 2023. But there's a fix. Find out more on this week's Bonus Shot with May King and Amanda Learn more about your ad choices. Visit megaphone.fm/adchoices

An Instagram glitch started notifying Instagram users that they could only add 5 hashtags to their posts this week. Instagram claim it was a glitch but it is a sign of things to come. May King and Amanda discuss the future of tags on Instagram, there's more Taylor Swift news and how reality TV plus smoothies are winning the internet. Learn more about your ad choices. Visit megaphone.fm/adchoices

LinkedIn just added a new tab to some connection menus. Amanda is annoyed... May King concurs Learn more about your ad choices. Visit megaphone.fm/adchoices

Threads knows it can win if it steals *all* the best Twitter/X features, without bringing the baggage with it. A new feature is on the way. It's official, trending topics are coming. But Instaboss Adam Mosseri says it won't grow the platform. Also how TikTok AI is losing the internet, how an Irish courier company has build a strong community of fans, and what animal is May King? (she's not a bear)...

Twitter/X is about to launch video spaces. Could this be a new way to connect and engage with your audience and grow your personal brand? Is this the next Blab (do you remember Blab?) Learn more about your ad choices. Visit megaphone.fm/adchoices

TikTok made vertical video vital for marketers. Is it about to change everything again as it embraces landscape? We discuss that. The AI Taylor Swift Porn disaster, Mark Zuckerberg and the senate and more on this week's Extra Shot. Learn more about your ad choices. Visit megaphone.fm/adchoices

Small business conferences can be dry, boring, tiring and full of sales pitches. When Abi Sea and Niki Hutchison got together to create Adventures in Marketing they wanted a fun festival vibe. Instead of bands, there were business heroes on stage. May King and Amanda talk to Abi about what inspired the event, how she got into business and why you really should visit Edinburgh. Learn more about you...