The Everyday Storyteller

I blew a massive promotion opportunity by using ‘we’ instead of ‘I’ at the interview because I felt I wasn’t good enough to claim my successes Ias my own. At just 23 I had experienced my first professional bout of imposter syndrome. And it didn’t feel good. Two decades later, I see small business owners, especially female ones, making the same mistake. And I get it. You want to be taken seriously....

Next time you’re writing something and you find yourself reaching for the thesaurus for the fanciest pants-iest words you can find. Don’t. Stop and think first about your audience and how you want your words to make them feel. I explore by writing with emotion doesn’t require you to be an English master. For women with something to say, The Everyday Storyteller is a podcast about making your voice...

The most effective stories are those that your customers can see themselves in. Like a mirror being held up. Yes, you might be sharing your experiences, your learnings, your fears but, and here’s the key to great storytelling, you want your customers to feel actually, its all about them. It’s really the difference between why some stories convert to sales and others, well, don’t. Today I share an...

Storytelling is the ultimate match maker, giving you an opportunity to connect what your customers’ need with what it is you can do for them. But we all know finding the perfect partner goes way beyond what you both look like on paper. In this episode I explore how you can use your stories to attract your ideal customers and create strong relationships that last way beyond the initial spark and ex...

There’s a lot to be said for doing something every day. Little by little you learn, improve and your confidence grows. But I don’t think I was quite prepared for what writing a daily podcast would teach me. In this episode I share how writing little and often for this show has made me more relaxed, more confident and able to speak more naturally - all the things you need to be a great everyday sto...

Do you really want your customers trying to second guess you? How are you going to appeal to what they need, if they don’t know the fully story about who you are and how you can help solve their problem? Moral of the story. Don’t leave it up to your audience to fill in the gaps. Don’t leave answered questions. Give them everything they need to make an informed choice about you and tell your story...

Fortune telling may not be an obvious marketing too but when you’re trying to show customers why they should buy from you, there’s one trick in the book worth trying. In this episode I show you how to get creative with your storytelling by sharing a vision of the future - what life could look like for your ideal clients if they bought into what you do. And I share 3 tips to get you started: Think...

Using stories to drive action comes down to one thing - saying the right things, at the right time, to the right people. But how do you know what you should be saying and when? Today I share some practical ways to make sure your stories don’t just attract attention, but her your customers to act (and buy from you) when the time is right for them. For women with something to say, The Everyday Story...

Creating your own brand story doesn’t just sit exclusively with business owners. If you’re employed by an organisation not run by you, getting your story straight can really help you as your progress your career, build relationships with colleagues or customers and lead successful teams. Here are some questions to get you thinking about your story: What motivates you to do your job? How do you wan...

We all have stories that are so ingrained in our minds we believe them to be true. Sometimes, even though we understand logically they’re probably made up, we continue to believe them as they’re a source of comfort or joy. But what about the stories that aren’t helpful? The stories that are actually an uncomfortable source of negative emotions. Surely if we can embellish stories because they make...

A few little titters here and there, the odd pun or amusing tale can make your content more interesting, put a smile on your audience’s face and keep them hooked. But only if the proper precautions are taken. And, only if it’s authentic. Consider the likely humour of your audience before you launch in with the jokes. If you’re in any doubt, don’t. Try to find some comic relief - it doesn’t have to...

When should you use storytelling in your business? Can I give you a hint? Always In this episode, I share ideas for where you can share your stories.  Customer case studies. Check out the video success stories used by Google Ads for inspiration Social media. Dove ‘s Instagram account is a fab example of combining powerful imagery and cleverly written captions. On your website. Everyone loves...

What’s your favourite movie? Mine’s Shawshank Redemption - not least for it’s wonderful storytelling but also what it teaches us about change. A little lesson I’m going to share in this episode. Fear of change is often based on stories that stop us from achieving our potential or stop us from seeing when we’ve made massive, positive leaps forward. Stories that are so real and vivid we never think...

Honesty. Integrity. Transparency. Fun. Ethical. Sustainable All very worthy values but yawn, boring as dishwater. And, when something is boring, or says just the same as everyone else, your audience are just gonna sail right on past. So how do you get them to stop, take note and say Yes! This is a brand I want to work with? Here’s 3 tips you can start working on straight away Tip 1 - Make sure you...

Research shows 52% of consumers are more attracted to buy from certain brand over others if these brands stand for something bigger than just the products or services they sell, which align to their personal values. So what does this all mean for you? Whether or not you’re running a business, you are wanting people at the very least to buy into you. And buying into someone is a lot harder if you d...

So 2022 was a bit pants on a global scale. Is 2023 going to be any different? Who knows. So much of what happens is out of our control, it’s almost worth not worrying about. What we can focus our efforts on, however, are the things we can influence. This includes how you choose to use your voice and the actions you take to achieve your goals. In this episode I invite you to take a little step back...

The best told business stories focus on the outcome of what you do for your audience. For example, a bakery makes bread but bread is not their outcome. Their outcome is you enjoying that bread and how it makes you feel. Focussing on this outcome, enables you audience to quickly see how you can solve their problem which, is pretty much all they need to know. Here are some questions to get you think...

How do you get others to listen to you and engage with what you have to say? Simple, you just have to show up. It’s easy right. Sure. Until you actually have to do it. It’s all very well and good saying you just need to show up consistently to build a brand. But what if that brand’s just you. And what if you haven’t ‘just shown up’ before?  In this episode I share a simple framework to help y...

Do you know the difference between your values and your value? And does it even matter?  Yes, yes it does. Here are some questions to help you think about your value to your audience. Each one would make a perfect story for social media! What problems do you solve and why? What is the experience like working with you? How do you make others feel good about themselves? How do you make others l...

I’m a storyteller. This is podcast is called The Everyday Storyteller. But have you ever stopped for a moment to think what a story actually is? In this episode I’m going to be answering exactly that by, you guessed it, sharing a story. And it’s very personal one for me.  Stick the kettle on and listen up. For women with something to say, The Everyday Storyteller is a podcast about making you...

When you tell a story for everyone, you tell a story for no-one. All that effort and hard work you’ve put into your story, that ‘oh my god, shall I share it, what if people hate it, annoying chatter, it all goes to waste if you haven’t thought about your audience. Here are 4 steps to help you figure out who your stories are for: Step 1 - Write down who you don’t want to work with. If you’re in any...

Taylor Swift sung about being one. Movies are now full of them. The anti-hero is really having it’s day. But what exactly does anti-hero mean. And what does it have to do with you being a better storyteller? Take a listen to this episode, and I’ll show you. For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time. 5 Star ratings and r...

Always making New Years resolutions, only to break them whilst the Christmas tree rots outside, waiting to be taken to the tip? Yup, me too. That’s why I’ve come up with some slightly easier ones that maybe, just maybe, you’ll be able to keep in 2023. I’m going to think about who I’m telling my story before I start telling it and tell it in a way that’s true to that audience and my brand I will no...

Just like that tasty Christmas cake you’re busy devouring, behind every well-crafted story is a recipe for success. And today I’m going to let you into the ingredients for my secret sauce. Today’s episode is inspired by an American story producer called Cynthia Dieyi. You can find her on Instagram here: @cynthiadieyi For women with something to say, The Everyday Storyteller is a podcast about maki...

Storytelling. It’s something you have to feel, as well as do. It is not a quick fix. Nor is it something you can always expect immediate returns from. You need to believe in, trust in the process and build it into your everyday, making it a consistent part of the experience you provide your audience. Looking for inspiration and a template to create more consistent stories. Here are two options: Do...