The "Elevate" by MAPS Podcast

This podcast series will focus on how digital is transforming scientific communications. Episode 3 will focus on publication metrics, specifically on how article-level metrics are impacting and creating new opportunities for medical publication and what metrics we should be tracking.

As Medical Affairs professionals, we are starting to capitalize on the promise of Real-World Evidence. However, the more we accomplish, the more untapped potential we see. This podcast looks beyond the obvious uses of RWE to explore emerging opportunities for Medical Affairs professionals and teams to leverage this powerful source of data to benefit patients.

This podcast series will focus on how digital is transforming scientific communications. Episode 2 will focus on different forms of enhanced publication content (EPC) and new approaches that might change manuscript development.

Medical Affairs was conceptualized in a primarily executional role, closely linked with an organization’s sales function. Now, as Medical Affairs has become the organization’s voice of scientific expertise, and in a climate of increased patient-centricity and increased scrutiny, Medical Affairs has taken on an increasingly strategic role. Here MAPS speaks with Ariel Katz, co-founder and CEO of H1...

This podcast series will focus on how digital is transforming scientific communications.  Episode 1 will focus on the journal publishing industry, discussing how medical journal publishing is changing and what changes we might see in the future.

In this podcast, Kirk Shepard, Chief Medical Officer & SVP, Head of Global Medical Affairs OBG at Eisai, speaks with Ghazaleh EA, pharmacist and new industry professional. The conversation explores Ghazaleh's path into Medical Affairs and covers topics including the transition from training to industry, the plusses and minuses of clinical practice versus direct industry involvement, inter...

As we all know as per the FDA – October is ‘Cybersecurity Awareness Month’ and today we are going to talk and discuss about this critically important topic. Our objectives for this podcast are as follows:   1. What is medical device cybersecurity – why should you care? 2. Why does the FDA and other agencies care about medical device cybersecurity? 3. What are the regulatory expectations?

Objectives: At the end of this series of podcasts, the participant will be able to: Discuss the functions and activities of key external stakeholders Identify potential areas for compliant collaboration by MSLs with Academic Drug Developers

This podcast sponsored by VISFO explores the past, present and future of the Medical Science Liaison role, from its origin as a primarily sales-focused transactional position, to one of increasing strategic importance to the organization in which MSLs engage in a two-way dialogue with HCPs, KOLs and others within the ecosystem of external stakeholders to drive better patient care. 

Objectives: At the end of this series of podcasts, the participant will be able to: Discuss the functions and activities of key external stakeholders Identify potential areas for compliant collaboration by MSLs with Patient Advocacy Groups

Historically, insight gathering in life science has been a fragmented process, when it should be viewed as a single endeavor. In this discussion sponsored by Within3, learn how to eliminate the insight gaps that occur due to disparate data sets, changing stakeholders, siloed information systems, and evolving scientific narratives throughout the product development lifecycle – and how Medical Affai...

Before the pandemic most MSL/HCP engagements and advisory boards were in-person. Then during the pandemic, we largely moved to synchronous virtual — aka, we conducted our in-person engagements on Zoom. Now as we start to look beyond the pandemic, innovative Medical Affairs teams are exploring alternatives to traditional engagements including platforms that allow asynchronous or “over time” engagem...

Objectives:  At the end of this series of podcasts, the participant should be able to: Discuss the functions and activities of key external partners Identify potential areas for compliant collaboration by MSLs with key external partners

Medical Affairs teams are no longer only a conduit of information from the organization to external stakeholders. Now, in addition to speaking, Medical Affairs knows how to listen. The things Medical Affairs hears in its interactions with healthcare providers, policy makers, and other thought leaders can form the basis of an insight: An "aha!" moment that can drive strategic decisions an...

Traditionally, most Medical Affairs interactions were in person, whether at scientific congresses, external education events, or through Field Medical interactions with healthcare providers and other thought leaders. Then during the pandemic, almost all interactions went virtual. And now we are emerging into a period of hybrid interactions — some external stakeholders prefer FTF, while others have...

Medical Affairs has always been positioned to find meaning in big data and now social media presents another place to look. How can Medical Affairs teams leverage social media to discover thought leaders? Are there insights hidden in online conversations? In this podcast sponsored by IQVIA , we speak with Tanmay Saraykar, Director of Social Media Insights at IQVIA, about these topics and more.

Objectives:  At the end of this series of podcasts, the participant should be able to: Discuss the functions and activities of key internal partners Identify potential areas for compliant collaboration by MSLs with key internal partners

In this MAPS podcast sponsored by IQVIA, we speak with John Eichert, Director the Thought Leaders Center of Excellence at IQVIA about scientific communications platforms and the combination of peer survey techniques with machine learning to identify key opinion leaders within local and regional networks who may not create large digital footprints through publications or social media but are noneth...

Objectives:  At the end of this series of podcasts, the participant should be able to: Discuss the functions and activities of key internal partners Identify potential areas for compliant collaboration by MSLs with key internal partners

MAPS speaks with Hywel Evans, Director of the IQVIA Natural Language Processing Insights Hub about NLP to generate medical insights.

Objectives: This session will provide: Overview of the Foundation of Medical Information, Enhancement Opportunities for Medical Information, and Medical Information Value to the Organization

Objectives:  At the end of this series of podcasts, the participant should be able to: ·         Discuss the functions and activities of key internal partners ·         Identify potential areas for compliant collaboration by MSLs with key internal partners

Objectives: ·       What insights did we gleam from our learnings in the patient space ·       How did we meet the needs of our patients to ensure a great experience ·       Provide some examples of Medical Information patient strategy

At the end of this series of podcasts, the participant should be able to: ·         Discuss the functions and activities of key internal partners ·         Identify potential areas for compliant collaboration by MSLs with key internal partners