The Ecommerce Roadmap

Come behind the scenes of a multi-7-figure ecommerce business with Bethany Wysolmerski, founder of Rubi & Lib. In this candid conversation, Bethany shares what she'd do differently if she were starting today—and the hard decisions she's made to keep her business profitable. From building a team to shutting down a second brand, this episode is packed with real-life, high-level strategy you can appl...

 When things feel uncertain— tariffs, rising costs, economic shifts—it's easy to spiral or freeze. But uncertainty doesn't mean failure. In this episode, we're sharing a grounded, step-by-step process for staying focused and making smart decisions in your business, even when the path ahead isn't clear. Listen in and learn: ✔️ Why uncertainty leads to decision fatigue (and how to stop spinning) ✔️...

Jen is a maker who runs her business with minimal help—and she's already a multi-six-figure store owner. But last year, her sales started slipping. In this episode, Susan and Jen walk through the exact plan she's using to hit $20K months and build toward a $250K year—without working more hours or sacrificing her handmade model. What You'll Learn in This Episode: Why a high returning customer rate...

Getting new customers shouldn't feel like throwing spaghetti at the wall. In this episode, we're digging into a repeatable, long-term strategy you can use to consistently bring new people into your store—without burning out or guessing what to do next. If you've been relying on loyal customers for too long and you're ready to grow, this one's for you. What You'll Learn in This Episode: How to know...

 When you're wearing all the hats in your business, it's easy to hit a point where you wonder: Should I be hiring help? Or should I just figure it out myself? That's exactly where Inner Circle member and ceramic artist Sara found herself. In this real-time coaching call, we talk through how to make smart decisions when your budget is tight, your to-do list is long, and everything feels important....

I'm sharing one of the smartest (and simplest) ways to grow your ecommerce sales—without a big ad budget. But be warned: this strategy only works up to a point. If you miss the signs that it's time to shift, your sales could stall. Tune in to learn the 3 things every store owner needs to understand to grow a profitable, sustainable business—plus how to use your Shopify data to know exactly what to...

Episode 260: Do This If You Aren't Reaching Your Goals If you've ever felt like everyone else is growing while you're stuck, this episode is for you. You're not failing—but the way you're setting your goals might be. In this episode, I'm sharing a simple 4-step process to help you set realistic goals, stick with them, and actually see results—without the constant second-guessing or starting from s...

What if you could grow your email list, create viral content, and sell more—without spending on ads? That's exactly what jewelry designer Trisha Flanagan did with a brilliant product tester campaign inspired by our previous guest Jane Hamill (ep 236). In this episode, Inner Circle coach Melissa Davies chats with Trisha about how she built a high-intent email list, collected user-generated content,...

I still remember how I felt when I was growing my first Ecommerce business, Wee Squeak. For a long time, I was frustrated because I just couldn't figure out what I was missing — what it was that was stopping me from getting the sales I wanted.   I just wrapped up some live sessions with new students on zoom. And listening to them describe their situation brings me right back to when I felt that I...

Are you a Marketing First store owner? I always say that Marketing First store owners will get more sales than store owners who don't make their marketing a habit. It does not have to take up a lot of time, but it does need to be a regular part of your business activities.   In today's episode, we're bringing you a real-life success story that embodies the essence of being a marketing-first store...

In this episode, we're learning from Wendy's incredible journey of doubling her sales within a year. After a motivating comment in our Inner Circle group, we invited Wendy to break down her success into actionable steps that we can use in our own businesses. Tune in for a detailed breakdown of Wendy's successful strategies and learn: 📈 How Wendy crafted a step-by-step plan to meet her goals. 📚 H...

Susan shares the 7 habits that are the best predictors of an online store's success. These are habits that can be practiced by store owners at any level of business, from mindset to practical tips for overcoming any obstacle.    Tune in and find out if you've got these 7 habits that predict success! RELATED LINKS: Want Better Results? Do This First. https://thesocialsalesgirls.com/want-better-resu...

Reliable Revenue is a once-a-year intensive course focused on building a long-term conversion system to maximize customer lifetime value through email marketing strategies and automations. It does not cover traffic, ads, or SEO but ensures businesses are set up to convert effectively. The program is designed around  Klaviyo and Shopify , though Klaviyo integrates with other platforms. A free mini-...

Susan and Bonnie Christine discuss how surface pattern design helps businesses stand out through custom branding. Bonnie, a self-taught designer, turned her passion into a career by taking small, consistent steps. Surface design applies to products like fabric, wallpaper, and stationery, offering income through licensing or sales. Bonnie's free workshop,  Your Pattern Playbook  (Feb 10–19, replays...

Getting your products featured in gift guides can be a game-changer for your business. It builds credibility, boosts sales, and gets your brand in front of the right audience—all without paying for ads. In this episode, I sit down with Gloria Chou, a PR specialist who teaches small business owners how to land media coverage without hiring an expensive PR agency. She shares exactly how to find the...

In this episode, we're talking with Jane Harbison, a talented fashion designer and business owner with a clear goal: to 10x her sales this year. Jane specializes in digital sewing patterns for boys and men, and she's sharing her journey of balancing creativity with business strategy. We cover the exact steps Jane is taking to grow her revenue sustainably, the challenges she's tackling, and the les...

Ever wondered how to turn your passion project into a thriving, multi-six-figure business? In this episode, Birgit Tolman, owner of The Wishing Thorn, shares the exact strategies she used to transform her cross-stitch shop into a consistent revenue generator. Here's what you'll learn in this episode: How Birgit connected with her audience by sharing her personal interests and passions. Birgit's to...

Ever feel like growing your business is just one high-stakes guessing game? Sarah Hardy knows exactly how that feels—but she's here to share how she turned things around. In just a few months, Sarah stopped "stabbing in the dark" and learned how to create reliable, predictable income for her handmade business. Here's what you'll learn in this episode: How to fast-track your growth when time is lim...

This episode is valuable for every one of you, whether you have a 7 figure store, or you are in a place where you're looking to get sales traction. When you listen, try to identify the one thing that was the catalyst for the success you'll hear about in this episode. Really listen and see if you can pick it up. I'll jump in at the end, and share the one thing - because this is the thing that will...

Ever wondered how to grow a thriving business while juggling a full-time job? In this episode, I'm sharing Glory Puljak's incredible story. In just two years, she turned her side hustle into a $40K/month eCommerce business—all by focusing on what truly moves the needle. Here's what you'll learn in this episode: How expert coaching helped Glory master ads and drive traffic. The reliable system she...

Feeling like there's never enough time to get everything done? In this episode, I'm walking you through the ideal workflow that successful store owners use to stay focused and see consistent results. This simple, repeatable process has made a huge difference in my business, and I know it can work for you too. Here's what you'll learn in this episode: How to use your calendar to stay on track and m...

Most store owners are making a big mistake with their marketing: trying to talk about everything all at once. In this episode, I'm sharing the strategy that will help you cut through the noise and make your products truly stand out. Here's what you'll learn in this episode: Why talking about too much is hurting your sales—and how to fix it. The power of repetition and how it helps your audience re...

Ever wondered how to get your products in front of millions of people every month—and turn that reach into website traffic? In today's episode, I'll reveal the one social media metric you should focus on, and why it's so much more valuable than the others. Plus, I'll share a simple way to stop the scroll and attract your perfect audience. Here's what you'll learn in this episode: Why tracking like...

Ready to see real results? In today's episode, I'm sharing a quick but powerful lesson on conversion rates—something that can significantly impact your bottom line and save you money. If you're looking for a way to boost your sales without increasing ad spend, this is a must-listen. Here's what you'll learn in this episode: Why multi-session users convert at twice the rate of first-time visitors....

I'm a big fan of email marketing. It is the most effective way to grow your sales.  It's not expensive, and people who go to your website directly from an email are up to 7 times more likely to make a purchase than cold traffic that comes to your website from Social Media. But here's the thing: If your emails are hitting the spam folder, you're not going to get sales.   Today I'm sharing some insi...