The E-Comm Show

First-party customer data plays a pivotal role in driving e-commerce growth. On this 99th episode of The E-Comm Show, Andrew chats with Cary Lawrence, CEO & founder of Decile. This customer data and analytics platform provides access to mid-sized brands to use first-party data to their advantage. From creating a more robust customer profile to uncovering insights about customer behavior, Cary...

In the B2B e-commerce space, checkout experiences can make or break a customer's buying journey. On this 98th episode of The E-Comm Show, Andrew interviews Bar Geron, CEO and co-founder of Balance to explore how their payment solution provides unparalleled B2B checkout experiences. Bar will dive into the complex world of B2B payments and how they are helping merchants create a seamless checko...

If you’re selling on Amazon, reviews are your lifeblood. On this 97th episode of The E-Comm Show, Andrew chats with Shane Barker, founder & CEO of TraceFuse, about how Amazon ranks and categorizes reviews, how to increase your ratings, and how to conquer the Amazon reviews jungle. Don’t miss this episode for insights into how you can make the most of your Amazon reviews! Tune in to learn more...

In today’s market, consumers are more interested in shopping ethically than ever before. On this 96th episode of The E-Comm Show, Rachel Kois, the CEO & Founder of Simple Switch, an innovative online marketplace that sources sustainable products from a network of ethical suppliers.  Learn more about how Simple Switch is redefining ethical shopping with their dropshipping model, the impact this...

We have all heard about the power of storytelling to engage and captivate businesses’ target audiences. But how can you take your brand story to the next level? On this 95th episode, Andrew interviews Jake Karls, co-founder of Mid-Day Squares, the next biggest chocolate snacking brand. Recognized as an EY Entrepreneur of the Year Finalist and named in the Forbes 30 Under 30 class of 2023, Jake, al...

While having a strong sales process is essential, it’s only half of the equation. To truly unlock potential growth, businesses must focus on the post-purchase flow as well.  On this 94th episode of The E-Comm Show, Andrew chats with Ruth Evan Haim, Cofounder of ReConvert, on how to optimize your post-purchase flow, when to make your upsells and cross-sells, and tips to make effective product recom...

The furniture industry is not only saturated but extremely competitive. Nina Klein, Vice President of Product Management at Fernish, is no stranger to these limitations with her decades of experience in the startup world and the digital customer experience.  On this 93rd episode of The E-Comm Show, Nina will share how Fernish, a rental and subscription-based furniture company, has leveraged a uniq...

Finding converting marketing strategies specific to your business can be challenging, but even more so if you have multiple brands that are all so different from one another. Warren Lee, CMO & Strategist for Sunga Life & Boomn, has spent much of his career developing converting marketing strategies for companies that range from beauty to swimwear to food successfully.  On this 92nd episode...

The cannabis industry is rapidly growing and changing. With new rules and regulations surfacing daily, it can be a challenge to successfully grow or scale a steady marketing model. Luckily enough, Buck Dutton - Vice President of Marketing - at Native Roots, has brought his extensive knowledge and understanding to this episode!  On this 91st episode of The E-Comm Show, Buck will be sharing how Nati...

Understanding and excelling in the CPG space can be quite an undertaking, especially with refrigerated goods. Today’s guest, Rachel Solomon - Partner, CEO, and Head of Growth - at Boarderie, discusses her wins and challenges with her revolutionary boards and charcuterie products.  On this 90th episode of The E-Comm Show, Rachel will be sharing how Boarderie has dominated the niched space and how l...

Competing as a CPG brand in the digital retail space of today can be an uphill battle. But with today's guest, Edouard Freda of Talia di Napoli, launching a frozen pizza company amidst the pandemic is a success story like no other. On this 89th episode of The E-Comm Show, Edouard will be sharing how he started Talia di Napoli and the strategies he used to stand out in the market and win again...

Advertising is an important part of any business, but it can be difficult to know how and where to advertise. On this 88th episode of The E-Comm Show, our host, and BlueTuskr CEO Andrew Maff will be talking with a marketing expert, John Maguire, from Hest about automating ad campaigns, optimizing them for maximum reach, and how to identify the right approach to getting more web traffic. Tune in an...

The world of apparel is increasingly becoming more competitive with brands competing for the attention of consumers. And with brands capitalizing on the green trend, eco-friendly branding has become an important part of the game for many companies.  On this 87th episode of The E-Comm Show, our host and BlueTuskr CEO, Andrew Maff is with Drew Cook of Wear Pact to discuss the secrets of eco-friendly...

Are you wondering if free shipping is really a thing? Should you jack up your prices to offer free shipping? On this 86th episode of The E-Comm Show, not only will our host, and BlueTuskr CEO Andrew Maff will be talking about free shipping, but he'll also be sharing about how to manage a VA, how to leverage ClickFunnels, and how to keep up with your competitors in the world of digital marketi...

On this 85th episode of The E-Comm Show, our host, and BlueTuskr CEO Andrew Maff is with Joe Hodas of Wana Brands Inc, a cutting-edge cannabis brand that combines cannabis science with the customer journey to create a safe and effective experience. Joe explains why organic promotions are essential for regulated products and how brands in similar industries can use marketing tactics to stand out in...

On this 84th episode of The E-Comm Show, our host, and BlueTuskr CEO Andrew Maff speaks on the importance of branding in e-commerce omnichannel marketing and how to leverage various forms of content and creativity to cater to your customer. During this episode, learn how to utilize various forms of creative assets to stand out, how much content is too much, and more!  Tune in and enjoy today'...

On this 83rd episode of The E-Comm Show, our host, and BlueTuskr CEO Andrew Maff is with Ryan Satre of 3M a Fortune 500, global powerhouse that has leveraged science, innovation, and technology to produce dependable products for houses, businesses, schools, hospitals, and more. Ryan Satre, the Senior Manager of E-Commerce and Digital Business at 3M, shares his experience on how to optimize the buy...

On this 82nd episode of The E-Comm Show, our host, and BlueTuskr CEO Andrew Maff is with Robin H. Smith - Co-Founder and CEO at VL OMNI. This iPaaS-managed service platform is both expandable and scalable to fit the needs of eCommerce merchants who are scaling their businesses up quickly. Boasting an impressive thirty years in supply chain & data integration, Robin has a BA from the University...

On this 81st episode of The E-Comm Show, our host, and BlueTuskr CEO Andrew Maff is with Amanda Patton of Char-Broil, one of the oldest and top-performing brands for charcoal grills on the market. Learn how Amanda, the Senior Director of Omnichannel,  leverages this multi-faceted marketing channel to reach her consumers across all channels to improve sales and customer loyalty!  Tune in and enjoy...

On this 80th episode of The E-Comm Show, our host, and BlueTuskr CEO Andrew Maff is with Eric Caron of Caribou Coffee, an internationally known and enjoyed coffee brand that has solidified itself not only in 500 locations nationwide and in retailers across all states, but also online through their e-commerce channel. Eric is the Sr. Director or Digital Experience at Caribou Coffee and speaks on hi...

On this 79th episode of The E-Comm Show, our host, and BlueTuskr CEO Andrew Maff speaks on gated content marketing and how it can be leveraged in a new way to propel lead generation, maximize conversions, and build on client retention. Find out how the “old” ways of doing gated content are being transformed to convert in today’s market using traditional principles.  Tune in and enjoy today's...

On this 78th episode of The E-Comm Show, our host, and BlueTuskr CEO Andrew Maff is with Chris and Mike of City Bonfires. City Bonfires make portable and reusable mini bonfires that you can take on any outdoor adventure. Discover how two dads who were laid off during the pandemic mobilized their creativity and innovation to start a brand that has surpassed $25 million in sales. Learn how they crea...

On this 77th episode of The E-Comm Show, our host, and BlueTuskr CEO Andrew Maff is with Jenna Tannenbaum of Who Gives a Crap, a brand that sells good-looking, environmentally friendly toilet paper, paper towels, and tissues while also donating 50% of their profits to help build toilets for those in need. During this episode, Jenna shares her experience as a growth marketer and how to successfully...

On this 76th episode of The E-Comm Show, our host, and BlueTuskr CEO Andrew Maff is with Greg Bicksler of Goodr Sunglasses, a well-established eyewear brand that makes unique, fun, and active sunglasses for everyone. Thriving in such a saturated market, Gred shares with us his insider tips on how to effectively manage supply chain, capitalize on performance using a strong company culture and creat...

On this 75th episode of The E-Comm Show, our host, and BlueTuskr CEO Andrew Maff is with Kayleigh Christina of CLEARSTEM Skincare, a revolutionary brand that created an all-in-one category of non-toxic acne+aging skincare in 2017. In today’s episode with Kayleigh, you’ll not only learn a lot about skincare, but you’ll also pick up several tips on how to reach out to the right influencers, organica...