The E-Comm Show

AI in ecommerce is exploding, but most of the advice is overhyped. In this solo episode of The E-Comm Show, Andrew Maff breaks down what generative AI, LLM SEO, and ChatGPT shopping actually mean for ecommerce brands. Learn how to approach GEO, digital PR, brand mentions, and organic revenue without falling for AI marketing snake oil. What You’ll Learn: How AI impacts ecommerce SEO and organic rev...

Amazon is getting more expensive, more crowded, and harder to win on, especially for new brands. In this 223rd episode of The E-Comm Show, Andrew Maff breaks down why rising FBA fees, higher Amazon CPCs, and marketplace saturation are crushing margins, and why If you’re a marketer trying to scale profitably, this episode is a wake-up call: by mid-2028, winning brands won’t be “Amazon brands” or “D...

Newsflash: Your Amazon growth doesn’t start on Amazon anymore. In this solo episode of The E-Comm Show, Andrew Maff breaks down how TikTok, SEO, email, paid ads, and DTC traffic now fuel Amazon rankings, and how smart brands turn every channel into a unified growth engine. Learn how to scale profitably without relying on one platform. What You’ll Learn: How off-Amazon marketing drives Amazon sales...

How do you stay in control of pricing, visibility, and brand equity while scaling on Amazon and Walmart? In this episode of The E-Comm Show, Andrew Maff talks with Tony Donoso, E-commerce Sales Director at Carrera Revell of Americas, about scaling licensed toys across Amazon, Walmart Marketplace, and hobby retail… without creating channel conflict. Learn how licensing creates a premium edge, why e...

Amazon suspensions can end a business overnight…unless you know how to protect yourself. In this episode of The E-Comm Show, Andrew Maff talks with Ed Rosenberg, Founder of ASGTG, about account compliance, suspension recovery, and building long-term stability on Amazon. Learn how top sellers use community support and proactive systems to stay profitable in a high-risk marketplace. What You’ll Lear...

Most Shopify brands blame ads when revenue dips, but the real leak is usually on-site. In this 219th episode of The E-Comm Show, Andrew Maff talks with Sheldon Adams, Head of Strategy at Enavi, about Human-Obsessed CRO and the Intra-Site Funnel framework that pinpoints exactly where customers drop off. Learn how to use benchmarks, multi-signal research, and disciplined testing sprints to drive rep...

Scaling beverage brands isn’t about opening more doors…it’s about building demand first. In this #218th episode of The E-Comm Show, Andrew Maff interviews Morgan Zanotti, Founder of Waay, on how she’s balancing Whole Foods expansion, Amazon growth, influencer attribution, and product education without letting distribution outpace awareness. If you’re building a CPG brand in a crowded category, thi...

Attribution is broken…and it’s not getting fixed. In Episode #217, Andrew Maff explains how to measure paid media performance without obsessing over perfect tracking. Learn why most attribution tools are glorified UTM trackers, how Meta spend can lift Google and Amazon, and the holistic framework operators use to make smarter budget decisions. What You’ll Learn: How to evaluate ROI across channels...

How do you scale e-commerce when customers don’t even know they need your product? In Episode #216 of The E-Comm Show, Andrew Maff talks with Serge Liberman from FoodCycler.   From transforming Amazon into a powerful acquisition engine to utilizing DTC as a loyalty and repeat-purchase hub, this episode delves into the systems, mindset, and marketing strategies behind sustainable growth. A must-lis...

Standing out in supplements takes more than good ingredients—it takes trust, data, and execution. In this episode of The E-Comm Show, Andrew Maff talks with Dan Head, E-commerce Manager at Smart for Life, about scaling clean-label supplements on Amazon. Learn how Smart for Life grew to $600K+ per month by combining product integrity, AI-powered creative testing, smart Amazon advertising, and subsc...

Shoppable video is quickly becoming the most profitable acquisition channel in e-commerce, and this episode breaks down why. In Episode #214 of The E-Comm Show , Andrew Maff sits down with Eitan Koter, Co-CEO of Vimmi, to unpack the future of social commerce, TikTok Shop, live shopping, and AI-powered personalization. You’ll learn how brands are turning short-form video into scalable revenue, why...

Is eCommerce SEO dead? Not even close. In this solo episode of The E-Comm Show , Andrew Maff calls out the myths, scams, and misinformation around “AI-optimized SEO” and reveals what actually drives rankings today. Learn why great UX, solid backlinks, and smart content will always outperform the next shiny tool. What You’ll Learn: How AI search is reshaping eCommerce SEO Why user experience now tr...

From a single-car garage to Dragons’ Den fame, The Scented Market proves that heart-led eCommerce can scale. In this 212th episode of The E-Comm Show , Andrew Maff talks with Kristy Lynn Miller about how she built a clean, community-driven candle brand that hit $1M+ in its first year. Learn how daily connection, smart product drops, and sustainability-first thinking created a beloved Canadian home...

Amazon growth is changing…fast. In this 211th episode of The E-Comm Show , host Andrew Maff sits down with Scott Ohsman , a 19-year Amazon veteran, VP of Digital Commerce at Quickfire, and co-host of the top-rated retail podcast Always Off Brand. Scott puts it all on the table: Amazon alone won’t scale your brand anymore, especially with rising fees and tariffs squeezing margins. He shows where pr...

Organic Muscle is proving that clean supplements can compete and win. In this 210th episode of The E-Comm Show, Andrew Maff interviews James Benefico, Founder & CEO of Organic Muscle, to break down how his USDA-Organic supplement brand scaled into 700+ Vitamin Shoppe stores, built thousands of Amazon reviews, and grew DTC subscriptions without deep discounting. Learn the strategies behind Amaz...

What’s the biggest mistake CPG brands make when selling online? Spoiler: it’s not their product…it’s their math. In this 209th episode of The E-Comm Show , Andrew Maff breaks down the CPG marketing strategy every brand needs to scale profitably. From influencer marketing and Amazon strategy for CPG brands to balancing CAC vs LTV in eCommerce, Andrew shares what separates fast-growth CPG brands fro...

Can your brand win by being everywhere ? In this 208th episode of The E-Comm Show , Andrew Maff talks with Monil Kothari, Founder of Haus of Brilliance, about building visibility across Amazon, Target, QVC and more. Learn how Haus of Brilliance sells $10 K earrings on Amazon, manages a 4 000 + SKU catalog, and keeps margins strong while scaling a luxury brand across marketplaces. What You’ll Learn...

Want to turn harmful reviews into real revenue while staying 100% within Amazon’s rules? In this episode of The E-Comm Show, host Andrew Maff sits down with Danan Coleman, founder of Ecom Triage and long-time Amazon seller, to unpack a white-hat system for identifying and removing policy-violating negative reviews — and why each removal can be worth the impact of 7–12 five-star reviews. Danan shar...

Saalt isn’t just selling on TikTok Shop; it’s redefining social commerce. In this 206th episode of The E-Comm Show, host Andrew Maff chats with Cherie Hoeger, CEO & Co-founder of Saalt, the women-owned B Corp behind the #1 period-care brand on TikTok Shop. Discover how Saalt combines live selling, AI-powered SEO, and purpose-driven storytelling to scale across Amazon, Target, and Whole Foods,...

In this 205th episode of The E-Comm Show , host Andrew Maff chats with Alex Nigmatulin, Co-Founder and CMO of PRNEWS.IO, about how AI and large language models (LLMs) like ChatGPT are redefining eCommerce PR. They dive into Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), two emerging strategies that help brands appear inside AI-driven results and boost credibility across...

In this 204th solo episode of The E-Comm Show , host Andrew Maff breaks down exactly how to make TikTok Shop, Instagram Shop, and other social commerce platforms actually convert. Learn how to combine organic content, paid ads, and influencer marketing into a single strategy that drives real sales. If your TikTok or Instagram shop isn’t working (or you don’t know where to start), this episode show...

Looking for Amazon reselling strategies that actually work? In this 203rd episode of The E-Comm Show , host Andrew Maff sits down with Charles Chakkalo, partner at Joey’s Shopping and author of Just a Seller , to share how he built a profitable Amazon reselling business while scaling private label brands at the same time. From running his own warehouses to predicting Amazon’s next big moves, Charl...

Looking for inspiration on growing a mission-driven eCommerce brand while staying true to your values? In this #202nd episode of The E-Comm Show , host Andrew Maff sits down with Amy Upchurch, founder and CEO of Pink Stork , a women’s wellness company generating over $25M+ annually and trusted by customers worldwide. Amy shares how she built Pink Stork from scratch—starting with a deeply personal...

Looking for Shopify growth tips that actually work? In this 201st episode of The E-Comm Show, host Andrew Maff chats with Jason Murff, U.S. Army veteran and founder of Grill Your Ass Off , about how he scaled his veteran-owned seasoning brand into a seven-figure Shopify business. From launching with just four blends to managing 65+ SKUs across retail, ecommerce, and BBQ communities, Jason shares w...

How do you scale a brand when your product is often a once-in-a-lifetime purchase? On this 200th episode of The E-Comm Show, Andrew Maff sits down with Mike Yarborough, founder of Rustic & Main , the handcrafted jewelry brand turning history and personal stories into wedding bands and engagement rings. What started with Mike drilling a hole through a block of wood in his garage quickly scaled...