The Dave Gerhardt Show (from Exit Five)

#282 CRO | Matt is joined by Haley Carpenter , founder of Chirpy, a conversion rate optimization agency. Haley has nearly a decade of CRO experience across agency, SaaS, and eCommerce, and she’s known for helping brands use research and testing to make smarter marketing decisions. Matt and Haley cover: Why CRO isn’t just A/B testing, and how research should guide every optimization effort How to a...

#281 Growth | In this episode, Dave is joined by Chris Walker , CEO of Passetto , and a prominent voice on LinkedIn, where he has been pushing the boundaries of B2B marketing for years. Chris shares actionable insights and tactics on social media strategy, what has changed in marketing over the last five years, and how to build effective feedback loops and flywheels. Dave and Chris also cover: The...

#280 Strategy | In this episode, Dave is joined by Gurdeep Dhillon , CMO of Contentstack . Gurdeep has built an impressive career leading marketing at some of the biggest names in enterprise software, from SAP to Adobe, Marketo to Zoura. Now at Content Stack, he's challenging conventional B2B marketing wisdom in rethinking how enterprise companies should approach demand generation and brand buildi...

#279 Content Strategy | In this episode, Dave joins Holly Xiao from HeyGen for an unfiltered conversation about where AI and video marketing are headed. Holly leads B2B marketing at HeyGen, an AI-powered video platform, and she sat down with Dave to dig into what’s working (and what’s not) when it comes to creating content that actually connects. This recording is from a discussion Dave and Holly...

#278 Content | In this episode, Dave brings together five B2B marketers who aren’t just talking about AI, they’re actually using it to change how their teams work. Each finalist from the Exit Five x Walnut AI Sessions takes the (virtual) stage to demo their workflow, share results, and answer questions from the judges. Here’s what you’ll hear: Jillian Hoefer’s “content concierge” GPT trained on pr...

#277 Growth | Dave is joined by Emma Robinson , Head of B2B Marketing at Canva, and Kristine Segrist , VP of Consumer Marketing at Canva. Together, Emma and Kristine lead the teams driving Canva’s growth across both enterprise and consumer audiences, helping the company scale into a platform now used by over 95% of the Fortune 500. Dave, Emma, and Kristine cover: How Canva balances brand-building...

#276 Career Growth | Dave is joined by Kady Srinivasan , CMO at You.com, an AI-first company building infrastructure for enterprise agents. Kady has led marketing at some of the world’s most recognizable companies, including Dropbox, Klaviyo, and Lightspeed, where she scaled teams, drove massive revenue growth, and navigated ICP pivots. Now, she’s bringing that experience into the fast-changing wo...

#275 LinkedIn Strategy | In this episode, Dave is joined by Brad Zomick , a B2B marketing consultant and host who has helped founders and executives build their presence on LinkedIn. Together they break down why a strong LinkedIn strategy is no longer optional for founders, it’s one of the most effective growth levers in B2B today. Dave and Brad cover: Why LinkedIn is still the best channel for fo...

#274 Growth | In this episode, Dave is joined by Sean Lane , Founding Partner at BeaconGTM and RevOps expert, to talk about scaling RevOps in B2B. With over a decade of experience at Drift and other B2B SaaS companies, Sean shares actionable tips for marketers looking to align operations with business goals. Dave and Sean cover: How to build alignment between sales, marketing, and ops Why early-st...

#273 Leadership | Matt is joined by Rachel Weeks , a veteran B2B marketing leader with over 20 years of experience guiding companies through acquisitions, layoffs, and tech disruption. Rachel has led both corporate and field marketing teams and is passionate about recognition-driven team cultures that retain and empower top talent. Matt and Rachel cover: How to build a recognition strategy that ac...

#272 Presentation Skills | Matt is joined by Vincent Pierri , a speaking coach who helps executives and marketers craft compelling, high-stakes talks. With a background as a pastor and public communicator, Vincent has developed a repeatable framework that helps B2B marketers improve how they show up in front of a room, whether it’s a conference keynote, a boardroom pitch, or a weekly team update....

#271 GTM Engineering | In this episode, Dave is joined by John Short , CEO of Compound Growth Marketing, along with Cammy Keiler , Justin Johnson , and Dan Guenet . Together, they break down the rise of GTM engineering, what it is, how it differs from RevOps, and why B2B teams are investing in it. Dave and the crew cover: The core difference between RevOps and GTM engineering (and why the latter i...

#270 Strategy | Dave is joined by Holly Xiao, Head of B2B Marketing at HeyGen, an AI video generation platform that helps teams produce personalized, high-quality content, fast. Holly has led marketing at high-growth startups and now runs the enterprise GTM motion at HeyGen, where she blends strategy, creative execution, and AI-powered workflows to reach modern B2B buyers. Dave and Holly cover: Th...

#269 AI Search & SEO | In this episode, Dave is joined by Andrei Țiț, Head of Product Marketing at Ahrefs, a leading SEO tool trusted by marketers around the world. Andrei has been on the front lines of how AI is reshaping search and what that means for marketers trying to stay visible in an AI-first world. Dave and Andrei cover: Why branded search volume is now a top indicator of visibility i...

#268 Solo Marketing | In this episode, Matt is joined by Sara Lattanzio , Head of Marketing at Stryber, a venture-building consultancy that helps corporates launch new startups. Sara runs the entire marketing function solo, from strategy and content to outbound and brand, and has built a powerful personal brand along the way with 40,000+ LinkedIn followers and partnerships with tools like Semrush....

#267 Product Marketing | Matt is joined by Jennifer Cannizzaro , VP of Product Marketing at Responsive and former marketing leader at Whoop and DocuSign. Jennifer brings deep experience in building strategic, insight-driven marketing teams at high-growth B2B companies and she’s at the forefront of using AI to scale smarter, not just faster. Matt and Jennifer cover: How product marketing can become...

#266 Marketing Leadership | In this episode, Matt is joined by Jess Cook , Head of Marketing at Vector, a platform pioneering the contact-based marketing category. Jess has spent her career building standout content strategies at B2B brands like LASSO and Fastly, and she recently made the jump from Head of Content to first-time Head of Marketing. Jess and Matt cover: How content marketers can tran...

#265 Non-SaaS Marketing | In this episode, Matt sits down with Sandra Rand , a fractional head of marketing who works with early-stage, non-SaaS B2B companies. She’s led marketing for PE-backed, self-funded, and services-based businesses, where big budgets and SaaS-style playbooks aren’t the norm. She’s also building the Non-SaaS Marketers subgroup inside Exit Five to support others facing the sam...

#264 Async Work | In this episode, Dave is joined by Ashley Faus , Director of Lifecycle Marketing at Atlassian, and Dr. Molly Sands , Head of the Teamwork Lab at Atlassian. Ashley brings deep experience in cross-functional B2B marketing leadership, while Molly leads a team of behavioral scientists designing better ways for teams to collaborate. Together, they unpack how Atlassian has rethought ma...

#263 Marketing Strategy | Dave is joined by Jason Lyman , CMO at Customer.io, a customer engagement platform used by over 7,500 companies. Jason has led marketing at Dropbox, BetterCloud, and now heads a 30-person team driving growth across both PLG and sales-led motions. Dave and Jason cover: How to structure a B2B marketing org for scale, alignment, and channel ownership Why events are their #1...

#262 Content Strategy | Dave sits down with Chelsea Castle , Head of Content and Brand at Close. Chelsea talks about her experience in B2B SaaS and shares how to build impactful content that resonates with your audience. Chelsea and Dave cover: How leveraging internal and cross-functional knowledge can create a content goldmine Why it is important to repurpose podcast episodes, webinars, and other...

#261 AI & Creativity | In this episode, Dave is joined by Mark Schaefer , marketing strategist, keynote speaker, and author of 11 books, including his latest, Audacious: How Humans Win in an AI Marketing World . Mark has spent decades studying the intersection of marketing, tech, and human behavior, and his ideas have helped reshape how B2B brands think about relevance, creativity, and differe...

#260 Product Marketing | Dave is joined by Matt De Vincentis , VP of Product Marketing at Atlassian. With a background that spans engineering, product marketing, and leadership at companies like VMware and Palo Alto Networks, Matt shares how Atlassian structures its product marketing team, prioritizes work, and stays tied to business outcomes, even at massive scale. Dave and Matt cover: How Atlass...

#259 Paid Ads | In this episode, Dave is joined by Pranav Piyush , founder and CEO of Paramark, a platform helping B2B marketers run real experiments to measure ad performance. Pranav brings a sharp point of view on attribution, channel performance, and how to actually prove what’s working across your paid media mix. Dave and Pranav cover: Real-world results from 7 B2B ad campaigns, including bran...

Dave here. Interrupting the regular podcast feed for a 3 minute story and rant about why I love the job of marketing and what it might mean in a world where AI is advancing so rapidly and changing the role of marketing. Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter Learn more about Exit Five's private marketing community: https://www.exitfive.com/ *** Brou...