The Dave Gerhardt Show (from Exit Five)

In this episode, Dave sits down with Peep Laja . Peep is an entrepreneur; he founded a portfolio of companies, including CXL, Speero, and Wynter. He's the active CEO for Wynter, a B2B target customer insights platform. Peep also hosts the How to Win podcast. Peep takes us through the founding story of Wynter, effective strategies for messaging and its impact on conversion rates. You'll also learn...

This week, Dave is joined by Brian Kotlyar . Brian leads Marketing and Growth at Hightouch and previously led teams at Sprinklr, Intercom, and New Relic. He shares his perspective on Aligning revenue teams toward common goals The importance of an effective messaging strategy Prioritizing numerous ideas from CEOs A high-reward compensation approach Timestamps (00:00) - - Performance metrics and car...

Kelly Gordon and Matthew Kanter are marketing recruiters at Creative People and join Dave to share some insider strategies to help you land your next marketing job and make your next big career move. Creative People is a recruiting firm specializing in the Series A to Series D world and Matthew and Kelly bring in-depth knowledge of roles in B2B SaaS and marketing leadership. This conversation dive...

Why make an explainer video when you can make a rap anthem? Created and produced by Ding Zheng, featuring Jeff Porter (two Exit Five members). Learn more about Exit Five and join our community of thousands of B2B marketers: https://www.exitfive.com/

Amanda Natividad is VP of Marketing at SparkToro. She's also a contributor for Adweek, a Le Cordon Bleu-trained chef, and a former journalist. Dave and Amanda catch up after Amanda's return to work after having her second child, talk about trends they are seeing in B2B marketing today and what Amanda's seen work at SparkToro (including email strategy and LinkedIn). Plus they talk about the path to...

Paul Roetzer is a marketing AI expert and educator with 20+ years of experience in the marketing industry. He is the founder and CEO of Marketing AI Institute, a media, event, and online education company that makes AI accessible, approachable, and actionable for marketers and business leaders. He is also the co-author of Marketing Artificial Intelligence: AI, Marketing and the Future of Business,...

Alex Minor is a podcast producer, video marketing strategist, and founder of Eye AM Media. Alex specializes in helping businesses harness the power of video content to reach their dream customers. Alex, originally from a music and audio engineering background, shifted his focus to the realm of video and social media as he started to work with clients and figure out what's working on YouTube, Linke...

Dave is joined by Hillary Carpio , Head of ABM at Snowflake for a deep dive on account-based marketing. Hillary runs a 20 person team focused on ABM at Snowflake today an she's also the author of the book "Busting Silos: How Snowflake Unites Sales & Marketing To Win Its Best Customers." Hillary discusses how Snowflake has built an "account-based organization", ABM vs. Demand Generation, how to...

Kipp Bodnar is Chief Marketing Officer at HubSpot and co-hosts the popular "Marketing Against The Grain" podcast. Kipp joins Dave to talk about his path from managing the HubSpot blog to CMO, what changes from individual contributor to marketing exec, how HubSpot's marketing has evolved over the years, and some predictions for 2024. Join 50,0000 people who get Dave's Newsletter here: https://www.e...

Ian Faison is Founder and CEO at Caspian Studios . Caspian Studios manages 60+ podcasts and video series in a variety of industries and Ian hosts Remarkable, Demand Gen Visionaries, Often Imitated, CIO Classified, and Rise of RevOps. He's an Oakland native, former Army Captain, and West Point graduate and Co-founder of Mission.org and co-founder of VETCON.  Ian joins Dave to talk about podcasting...

Community is a largely misunderstand tactic in B2B marketing. In this episode, Dave is joined by Carly Moulton (Head of Customer and Community Marketing at Zapier) and Adam O'Donnell (Startup Partnerships at Zendesk) to talk about how each of their businesses is leveraging community for company growth. They discuss:  What community looks like at Zapier, Zendesk, and Exit Five (goals, tactics etc) ...

Dave is joined by John Short (CEO of Compound Growth) once again, and they discuss:  The shift from solopreneurship to building a business Techniques for managing the team effectively and setting up processes vs doing the work yourself What makes a great VP of Marketing in SaaS Working the middle manager position effectively, and all the nuance that comes with different companies Join 50,0000 peop...

In this week's episode, Dave talks with Janine Anderson about her Content Operations Manager role Zapier, and the career moves that led her to this point.  They cover:  How content should meet the intent of the searcher Distribution to get in front of the right people if inbound isn’t an option Re-optimizing content when it falls out of the SERPs How Zapier thinks about measuring content How conte...

This week, Dave and Amrita Mathur catch up since their last podcast, and since Amrita started her new VP of Marketing job at ClickUp. There are some great nuggets in here for how to start out as a VP of Marketing in a new role. They also cover topics like:  Personal LinkedIn strategy  How proactivity is one of the keys to being successful  Optimizing for learning in your career, and staying in rol...

In this episode - Dave is joined by Dan Murphy , the newly minted COO of Exit Five. They discuss: Why Dan was excited to join Exit Five  Where the business is going in 2024  The story of how Dan and Dave met, and their time together at Drift and Privy  Culture of speed, and how "marketable moments" can drive the business The job of VP over IC work  Being hired over (and why it hurts so good) Join...

In this episode, Dave is joined by Lashay Lewis (Authority Plug), Ben Battaglia (Your Money Line), and Rachel Saltsgaver (Seismic) to talk organic content and using SEO and content marketing to drive a real impact in a B2B SaaS business. They cover:  Content marketing as sales enablement  Using content to push people through the sales funnel  The relationship between paid ads and content marketing...

Mitch Briggs , SEO Success Manager, and Betsy Koliba , Head of Customer Growth (both at Demandwell) join Dave G to talk about SEO today.  They cover:  Content strategy holistically - how do blogging and SEO work together with other marketing content?  Choosing what topics to pursue Measuring the success of SEO in the B2B SaaS context The right way to use AI for SEO, and... The definition of a Hoos...

Jonny Ross is Senior Manager, Brand Partner Marketing at Strava . Jonny has been responsible for building out a global B2B marketing function from scratch at a "consumer" company, and we talk about his role and learnings from his career as a B2B marketer. Send guest pitches and ideas to hello@exitfive.com Exit Five on LinkedIn: https://www.linkedin.com/company/exitfive/ Exit Five on Twitter: https...

Miranda Babitt is Senior Partner Marketing Specialist at Zapier. Miranda leads partner lifecycle marketing and previously worked in a similar role at Thinkific. Miranda sharees an overview of role of partner marketing in B2B SaaS, hat partner marketing looked like in the past vs. what the role is responsible for today, here partner marketing fits in strategically at Zapier, applying principles of...

Anthony Pierri is co-founder of Fletch PMM and helps startup founders with positioning, messaging, and website design. Send guest pitches and ideas to hello@exitfive.com Exit Five on LinkedIn: https://www.linkedin.com/company/exitfive/ Exit Five on Twitter: https://twitter.com/exit5marketing *** This episode is brought to you by Demandwell . This episode is brought to you by Demandwell . Demandwel...

Thanks for listening to 99 episodes of the Exit Five podcast; here's episode 100. Dave is joined by a crew of B2B marketers: Kaylee Edmondson , Lashay Lewis , Tas Bober , and Tim Davidson . Send guest pitches and ideas to hello@exitfive.com Exit Five on LinkedIn: https://www.linkedin.com/company/exitfive/ Exit Five on Twitter: https://twitter.com/exit5marketing *** This episode is brought to you b...

Dave is joined by John Short (Founder & CEO of Compound Growth Marketing ) to talk about why partner marketing is underrated, ABM tactics, marketing salaries, and more. Send guest pitches and ideas to hello@exitfive.com Exit Five on LinkedIn: https://www.linkedin.com/company/exitfive/ Exit Five on Twitter: https://twitter.com/exit5marketing *** This episode is brought to you by Demandwell . Th...

Tas Bober is a B2B digital marketing strategist and previously Director of Digital & Website at Tealium. We cover the role of digital marketing today, mistakes with B2B websites, the role a website should play in the buying process, LinkedIn and organic content, starting a career in digital marketing, and more. Send guest pitches and ideas to hello@exitfive.com Exit Five on LinkedIn: https://w...

April Dunford is a B2B positioning expert and author of Obviously Awesome and her new book Sales Pitch . Sales Pitch guides you through an eight-step sales pitch structure the helps you stand out and win business. Building on the concepts of the bestselling book, Obviously Awesome, Sales Pitch will give your sales reps a story that makes your product shine. We talk about her new book, lessons from...

Rowan Tonkin is CMO at Planful . Dave and Rowan take you through the essential steps to build your marketing plan, getting it approved, and unlocking the full potential of your marketing efforts. This episode covers: Tips to build a powerful marketing plan that aligns with your business objectives Strategies to gain plan approval from executives and board members Best practices and practical appro...