The Current Report

On this edition of The Current Report, Damian Fowler returns as host to discuss all things sports. Starting off in the U.S., we explore the transition of live sports from traditional TV to streaming as some legacy media companies and tech giants pursue streaming sports rights. Next, European soccer leagues have their eyes on a growing fanbase in the U.S. In other news across the internet, X will r...

In this edition of The Current Report, Kat Vesce and Zac Wang break down the growth of original commissions in Europe and what European content might look like in the future. Next, they look at Major League Baseball's new jersey sponsorships and the Barbie movie's box-office milestones. To read the full stories included in this episode: Amid a global streaming slowdown, Europe’s content machine re...

This week, The Current’s senior editorial director, Kat Vesce, hosts The Current Report to discuss how the the ad world is shifting their marketing approach amid changing market conditions. Plus, General Motors doubles their ad spend for Black-owned media and their lead of diverse media strategy and investment discusses why supporting diverse media is a business imperative. In other news across th...

Today on The Current Report we're joined by Luis Romero, The Guardian US' SVP of Advertising, who talks three ways the legacy brand is thriving in the digital age, the importance of a global perspective, and how the brand is driving innovation around sports and lifestyle coverage. We also cover why streaming giants are looking to sub-Saharan Africa for growth and top news Across the Internet. To r...

This week on The Current Report, we dive into how the writers' and actors' strikes, which have brought Hollywood to a halt, will impact the advertising market. Ilyse Liffreing and Travis Clark also break down how the strike will impact the shift from broadcast TV to streaming. Also, with Barbie premiering today, we look at how brands like Air Jordan, Blackberry, and Flamin' Hot are having their mo...

This week on The Current Report, our own Damian Fowler and Travis Clark discuss what marketers should know about the arrival of Meta-owned app Threads. Plus, the programmatic supply chain is causing advertisers to reflect on where their ad impressions are being served. Next, we review updates in Microsoft’s potential acquisition of video game company Activision Blizzard, and in streaming news, we...

The Fifa Women's World Cup kicks off July 20, 2023 and advertisers are keen to be a part of the action. The Current's Emma Shepherd reports on the growing interest in the global event. Plus, Damian Fowler breaks down how Warner Bros. Discovery is licensing shows like Insecure and Band of Brothers to Netflix. To read the full stories included in this episode: FIFA Women’s World Cup 2023: unveiling...

On this edition of The Current Report, Damian Fowler and Travis Clark explore why video games are an essential medium for brands to consider in their marketing strategy. Plus, a report in the Wall Street Journal alleges that Google violated its promised standards and Warner Bros. Discovery may add live programming from CNN to its Max streaming service later this year.  To read the full stories inc...

The Current's coverage of Cannes Lions continues. Today, we're joined by Winston Binch, chief brand and experience officer at Gale, who talks about his approach to brand innovation, the evolution of the festival towards tech and media, and the Chipotle Doppelgänger campaign that won GALE a gold lion. We also cover Albertsons' proposal for a retail media framework, and the verbal sparring match bet...

Today on The Current Report, Pereira O'Dell's chief growth officer Mona Gonzalez talks about why she thinks purpose driven work is standing out as some of the top ad campaigns at Cannes Lions. Plus Gannett sues Google, alleging it holds a monopoly on the advertising market and Wieden&Kennedy wins big in the new gaming category at Cannes. To read the full stories included in this episode: Gannett S...

The Current is back on the beach at Cannes Lions International Festival of Creativity to give a look into the top talks from the first day of the festival. Plus Spotify's head of sales in EMEA, Rak Patel, joins the show to talk about creativity and brand connection. To read the full stories included in this episode: The Black Lives Matter movement helped drive advertisers’ DEI efforts. How far hav...

The Current is live from Cannes for this special edition of The Current Report. Damian Fowler speaks with Spark Foundry CEO Sarah Kramer about this year’s hottest trends at the advertising festival and what it means to be awarded with a lion. To read the full stories included in this episode:  Cannes Lions at 70: The trends that will mark this anniversary year https://www.thecurrent.com/cannes-lio...

On this edition of The Current Report, Damian Fowler and Zac Wang go in-depth on lessons learned five years after Europe’s sweeping General Data Protection Regulation (GDPR) went into effect. Plus, Cannes Lions will kick off its International Festival of Creativity next week, and The Current will be on-the-ground all week to report on all the biggest trends from the annual advertising gala.  To re...

The Current Report is a weekly round-up of what’s happening in the world of digital media. On this edition of The Current Report, Damian Fowler and Chris Brooklier break down how local news publishers are looking for new ways to increase revenue. Plus, artificial intelligence (AI) is primed to be all the rage at Cannes this year, CNN CEO Chris Licht is booted following a bombshell story in The Atl...

The Current Report is a weekly round-up of what’s happening in the world of digital media. In our debut edition, we look at the recent moves by major streaming platforms to consolidate content to make it easier for consumers and advertisers. And we take the pulse of the European retail market to see how marketers are adapting to economic headwinds. To read the full stories included in this episode...