The CMO Show

What does it take to transform a bank into a benchmark for digital innovation? Ravi Santhanam, CMO and Head of  Direct to Consumer Business at HDFC Bank, shares how India's largest private sector bank is redefining customer experience through technology, data, and bold leadership. I n this episode of The CMO Show, Ravi reveals how HDFC Bank is  leveraging India's unique digital infrastructure to d...

In a region defined by rapid economic growth, accelerating digital innovation, and diverse customer expectations, financial services providers in APAC are navigating one of the most complex and fast-moving landscapes in the world.   In this episode of The CMO Show, host Mark Jones speaks with Chris Young, Senior Director of Global Industry Strategy at Adobe, about how financial institutions across...

What does it take to lead digital transformation at one of the world's biggest PC brands?   Jennifer Downes, Global eCommerce CMO at Lenovo , joins The CMO Show to unpack how she's reshaping the online customer experience using AI, data-driven insights, and a fearless test-and-learn mindset. From scaling personalised content to building a global in-house creative team, Jennifer shares how Lenovo i...

How does an iconic amusement park stay relevant in a fast-changing world? Luna Park Sydney's Head of Sales and Marketing, Michelle Rowling, shares the secrets behind the park's enduring appeal and innovative marketing strategies. From leveraging nostalgia to forging global partnerships, Michelle reveals how Luna Park balances its rich history with modern marketing tactics. Join us for an insightfu...

Personalisation and collaboration are key to creating compelling brand stories. This episode delves into the innovative My G-Shock campaign by Casio. Naruhiko Miura, General Manager at Casio, breaks down the complexities of integrating manufacturing systems and ERP to offer customisable G-Shock watches - opening up new audiences in the process .   Listen in for a short and sweet insight into the i...

W e now expect AI to drive significant growth , according to the 2025 Adobe AI and Digital Trends Report. This episode features insights from Jim Clark, Strategic Insights Director at Econsultancy , on the operationalisation of generative AI and its impact on customer engagement.   We take a look at the challenges and opportunities of AI adoption in APAC , the importance of transparency and clear...

This is the year that has brought AI to the forefront of transformation. In this episode, Duncan Egan, Vice President of Marketing for Adobe's Digital Experience business in APAC, shares his insights on how AI can revolutionise marketing strategies by enhancing data integration and streamlining workflows.   Duncan highlights the potential for greater collaboration within marketing teams and the pa...

The world of HR is being reimagined — and at the heart of it is bold branding, smart tech, and a whole lot of disruption.    In this episode, we're joined by Matthew Poulier , Head of Brand and Content at Employment Hero, to dive into how they're flipping the script on traditional employment management. From launching an in-house agency to unveiling a new brand campaign (mascot included), Matthew...

Where do people place their trust? Why is it declining – and what can CMOs do to reverse the trend ? The 2025 Edelman Trust Barometer presents a nuanced picture of public sentiment, complete with troubling social shifts – and some glimmers of optimism, too. The CMO Show host Mark Jones sat down to unpack it all in data-led detail with Edelman CEO , Tom Robinson.      The CMO Show is produced by Im...

Do you have the courage of your convictions? If you couldn't do what you knew was right for your customers – would you walk?   In this episode of The CMO Show, Karthi Marshan, consultant and former CMO at India's Kotak Mahindra Bank in India, talks about the responsibility of marketers to use their power not just to sell product, but to move society forward.   Tune in for a deep chat covering ethi...

How well is your brand balancing tradition and innovation?  Move too fast and you might leave people behind; move too slow and your brand will fall behind.   Meet Arvind R P, Chief Marketing Officer, McDonald's India (W&S), a marketer with a unique perspective managing global brands in the Indian market. Discover how he's making McDonald's relevant for millions of people across the country.    The...

What does it take to really understand your customer?   On this episode of The CMO Show, we're joined by Tim Snape, Chief Brand Officer at Heaps Normal.   Tim and the team at Heaps Normal are on a mission to revolutionise Australian drinking culture, and they're doing this by really getting to know their customers.   This is an episode you won't want to miss – jump right in to hear firsthand about...

71% of customers are after personalisation, and 79% are frustrated when it's missing. How can we, as marketers, continue to meet these emotive needs yet still welcome digitisation with open arms?  On this episode of The CMO Show, we're joined by Emma Springham, Chief Marketing Officer at TSB Bank. Emma is on a journey to balance the human side of marketing with the evolving and changing nature of...

It's that time of year in marketing where B2C marketers ramp up, B2B marketers ramp down, and for us at The CMO Show, it's our chance to look back. In our final episode for 2024, host Mark Jones sits down to reflect on a year of interviews with some of the nation's best marketing leaders.   You might also like: The future of retail media with Coles360 Adapting to the age of Chief Multipurpose Offi...

You've heard the buzzwords: deepfakes, generative AI, ChatGPT. But how do you make sense of it all while juggling the demands of marketing?   On this episode of The CMO Show , we sit down with Henry Ajder —an expert in generative AI and deepfakes—recorded live at Adobe's Executive Forum in Sydney.   You might also like: The future of retail media with Coles360 Adapting to the age of Chief Multipur...

We've all seen it—the relentless images of "perfect health" that make wellness feel like a distant dream. But what if there was a different way to think about being healthy?   In this episode of The CMO Show , AIA CMO Stuart Spencer invites us to shift our perspective on health. With a career shaped by resilience and a mission to democratise wellness, Stuart shares AIA's vision to transform health...

As marketers, i t's easy to rely on experience and accumulated wisdom as a default decision-making lens, especially when it comes to your bread and butter. But let's shake it up.   When it comes to marketing evidence-based decisions to grow your brand, you might need a little more support.   On this episode of The CMO Show, we chat to Professor Rachel Kennedy, Associate Director, Product Developme...

When it comes to disruption, retail media might take the cake – it's a fast growing space transforming right before our eyes.   If you're after a captive audience with costs comparative to TV ads, it might be time to check out the fresh face of retail media.   On this episode of The CMO Show we take a deep dive into the world of screens and supermarkets , joined by Paul Brooks, General Manager of...

We know there's a shift in the air. Jobs are transforming right before our eyes.   With the rise of Generative AI, it seems as though there's a new role crawling out of the woodwork everywhere we turn.  On this episode of The CMO Show, we're joined by Liana Dubois, Chief Marketing Officer at Nine Entertainment, Dan Ferguson, Chief Marketing Officer at Adore Beauty, and Angie Tutt, former Head of M...

There's a famous saying in disruption land – "move fast and break things." With trust an increasingly critical differentiator for growth-minded organisations, how do you instead move fast and make things ?       On this episode of The CMO Show, we chat to Seb Neylan, Head of Growth at Up about all the trials and tribulations of being a challenger in the financial space, as well as how to really ho...

Economic headwinds, project-based funding, social shifts, natural disasters – charities operate in the kind of complex landscape relished by none, but experienced by all .   With all that going on, what key areas of focus will move your marketing needle and cut through a crowded sector ? What makes your charity different, and what are the strategies you can add to your toolkit to help communicate...

Consumers today expect information in real-time. As a result, brands are challenged to produce more content with less budget and provide experiences across more channels than ever before.   So, how can brands meet customer expectations and deliver great experiences?   On this episode of The CMO Show, Mark is joined by Loni Stark, VP of Content and Commerce at Adobe, leading global product strategy...

With Google announcing plans to keep third-party cookies after years of pledging to scrap them, the uncertainty of a cookieless future has been put to bed - albeit temporarily. In this episode of The CMO Show, Mark is joined by Gabbi Stubbs, APAC Strategy and Product Marketing at Adobe, and  tech journalist Rodney Gedda .   We're asking: W here did this decision come from - and what can marketers...

In this episode of The CMO Show, Mark is joined by Emma Webster, Director at Hawker Britton Group.   There are approximately 100 days to go until the US presidential election and candidates have only just been announced. It's shaping up to be a widely controversial popularity contest.   So what will cut through, and how might it be done? What types of personalities cut through the media, and how d...

On this episode of The CMO Show, Mark is joined by Emily McReynolds, Head of Global AI Strategy at Adobe, and Jodie Sangster, Board Director and CMO .    Marketers and CX professionals are navigating a new era of customer experience .   I nnovations, like generative AI, are redefining personalised i nteractions across the board.   Listen in as we examine the digital trends impacting marketers in 2...