The CMO Show

Mobile. It's an unavoidable channel to reach target audiences and has become the most dominant aspect of digital strategy. But is current practice still best practice? With more than 30 years' experience, including five years spearheading the Mobile Marketing Association, Paul Berney is a juggernaut in the mobile space bringing learned wisdom and a new perspective to a much-discussed subject. As M...

Women account for more than 50% of the global population yet, by and large, they're kept out of the boardroom when it comes to marketing. Estimated to be worth some 28 trillion of a 35 trillion dollar global consumer economy, it's undeniable that women - as a demographic - hold the pursestrings when it comes to the consumer economy. In fact, women are so powerful as a consumer group that they coul...

Trust: it's a lucrative and aspirational factor in any brand story, but all too often we fail to understand its true meaning – or value. When it comes to making informed decisions, consumers are increasingly driven by the same value – trust – which strikes at the very core of how products and services are being accessed, delivered and evaluated. In this episode of The CMO Show, Rachel Botsman drop...

It has been touted as "an increasingly integral part of many industries, including marketing". But what exactly is artificial intelligence? And, more importantly, what does it means for marketers in the future? The uptake of artificial intelligence may have been measured to this point, but there are many who predict a future of robots, computers and intelligence beyond anything we can currently im...

The role of the CMO has never been so diverse or challenging. As digital change continues to snowball, CMOs need to keep up with the evolution of communication channels, marketing tactics, and the demands of good customer experience. In this episode of The CMO Show, Jenny Williams, CMO at health insurance provider HCF, joins Mark and JV for an in-depth exploration of the digital customer experienc...

Mobile is where it's at, right? Turns out that there is a whole world of mobile marketing beyond that which we currently know - and it's just waiting to be discovered and embraced. It's a screen, screen, screen world. And this is only the beginning. In this episode of The CMO Show, we delve deep into the world of mobile marketing best practice, digital strategy, and the screen-led existence. Kelly...

SEM, SEO and data - they're the holy grail of the modern marketer's strategy tool kit. Yet, the struggle to understand and effectively implement them at a tactical level is all too real. This week on The CMO Show, hosts Mark Jones and JV Douglas are joined by Aaron Agius, managing director at Louder Online - and an expert in just about every field of online marketing. "It's not just about throwing...

As we move into an era of user-generated content, customer supply chains and individual consumption, the age old adage "the customer comes first", has never rung more true. Without your customers you'd be out of business faster than you can say the word customer. But somewhere along the line we lost sight of why customers are so important and how to connect with them. In this episode of The CMO Sh...

As we approach the 85th anniversary of Neil McElroy's famous brand memo, in which he announced the creation of 'brand men' as a role crucial to understanding who customers are and what it is they really want, we've decided to delve deep into the world of brand to find out how it's changed.  This week on The CMO Show, Mark and JV are joined by Emma Sharley, director at Emma Sharley Consulting and a...

"Your life's course is not determined by the things you do or know, it's really determined by trying hard outside your natural skill set." This is Lee Tonitto's message to marketers who are struggling in the face of disruption and the need to constantly reskill.  This week we take a deep dive into the colourful world of modern marketing to ask the hard questions; What does the future of marketing...

Public relations. As the many facets of the media and communications industry continue to converge, there are many who would tell you PR is doomed to fail.  But with the federal government predicting that an extra 25,000 people will join the PR profession in Australia by 2019, surely there's more to the story.  The rapid growth of digital and social branded content has caused disruption across the...

Since the dawn of time there's been one question that's plagued content marketers and journalists alike: How do you marry native advertising with quality journalism? (If such a thing should exist). The Guardian is a global brand that has made a name for itself localising content, tapping into innovation and creativity, and publishing quality journalism side-by-side with advertorial content. n this...

Customers. In today's data-driven world they seem somewhat mystical to catch and difficult to keep. So what's the best way to catch new customers - hook, line and sinker? And how can you use branded content to connect with existing customers at multiple touch points?  This week on The CMO Show, Mark and JV delve deep into the world of branded content when they're joined by  Philip Otley , a partne...

It's the divide that every marketer knows about, but is so rarely broached in the workforce. So what is it about sales and marketing that has polarised for so long? And why does this dynamic continue to exist when the outcomes of sales and marketing are actually the same?  This week on The CMO Show it's all about sales versus marketing. Or is it? We will ask the hard questions in an attempt to wor...

This week on The CMO Show , hosts Mark and JV are joined by dynamic duo Ronni Kahn , CEO and founder of OzHarvest , and Vince Frost , CEO and founder of the Frost* Collective . Recounting the rise of OzHarvest as Australia's first food rescue organisation, Kahn delves into the details of her social entrepreneurialism, demonstrating the power of meaningful storytelling and the importance of design...

As one of the most linguistically diverse regions in the world, the Asia Pacific presents its own unique set of challenges. In our opening episode of The CMO Show for 2016, Graham Fink, the Chief Creative Officer at Ogilvy & Mather, China, talks all things creativity and how it can cross cultural borders. "You can come back to basic human truths and that is the thing that does unite everyone.  I m...

The times they are a changing but when it comes to social media, change is constant and inevitable. So how do you harness the force of a platform that is shifting and disrupting itself? And what will 2016 look like for social media marketing?  In our final episode for 2015, Richard Spencer , head of agency at Isentia TwoSocial , drops by to chat with Mark and JV about who nailed and failed it in s...

This week Dr David Cooke , managing director at Konica Minolta, drops by to share his insights when it comes to corporate social investment and giving back to get more. What I say though is that my research in speaking to the biggest and most successful companies in Australia suggests that this is one very, very important lever towards greater profitability and greater success. So please, amidst y...

As consumers, there are certain products that we develop deep and enduring relationships with over the course of our lives. So how do you market to an audience of cereal monogamists?  Consumption can be a fickle beast, making marketing for everyday products like cereal, particularly challenging. So how do you effectively market your brand to an audience that is increasingly complex, in a market th...

Humour is an enduring and powerful tool, and one that marketers all-too-often overlook in their hurry to build human connections. But believe it or not, laughter and comedy are likely to resonate long beyond all other emotions. This week on The CMO Show, Mark and JV attempt to uncover what it is that makes humour such a powerful and useful tool in the content marketing game. International comedian...

The not-so-secret to content marketing success is simple to say, but difficult to execute: Think like a brand, act like a publisher. This week on The CMO Show, Mark Jones and JV Douglas are joined by Tim Moran, Editor in Chief at Adobe's CMO.com and accidental content marketer. With more than 20 years' experience in publishing, Moran shares his thoughts on the rise of content marketing, the transf...

This special episode of The CMO Show features a line-up of international guests, including co-founder and creative director at Velocity Partners, Doug Kessler; VP content solutions at St. Joseph Media, Jacqueline Loch; B2B content and inbound marketing creative at Lexmark, Jannay Oiknine; CEO and founder of Altura Interactive, Zeph Snapp; and marketing communications manager at Medical Mutual, Bet...

The move from CMO to CEO is one that's becoming increasingly common, as customer experience continues to drive brand growth and awareness. This week, in a CMO Show exclusive, Nick Baker sheds light on his recent transition from CMO at Tourism Australia to CEO at Australia's leading gift experience retailer, RedBalloon. Crediting his strong creative background as having prepared him for the move, B...

The challenge of being a modern marketer is staying connected with more people, staying on top of a million emails, making time for face-to-face networking that is effective and efficient, and getting productivity out of the whole of your life – not only your work. In this week's episode of The CMO Show, hosts Mark and JV are joined by world productivity and time management expert, Cyril Peupion,...

When it comes to content marketing there are a few words on everyone's minds: Creation, curation, aggregation and dissemination. On this week's episode of The CMO Show, co-hosts Mark Jones and JV Douglas talk about the impacts of the curation economy and whether or not that age-old adage actually holds any truth: Is sharing really caring? Susannah George, the founder and managing director of The U...