Shaped By

The Changemakers

Business EN ↓ 84 Folgen

The Changemakers is a podcast about how the world’s most authentically bold B2B brands are built and grown. Brought to you by the team at the B2B creative agency Shaped By. Find out more about Shaped By on our site , and follow us on LinkedIn .

Besuch unbedingt die Website des Podcasts und unterstütze die Macher: shaped-by.com

Autor

Shaped By

Kategorie

Business

Podcast-Website

shaped-by.com

Neueste Folge

14. Sep 2026

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The power of personas: Frida Ahrenby, GetAccept 17.03.2022

Frida Ahrenby is CMO at GetAccept, a digital sales room platform on a mission to radically redefine the way companies run sales. In her role, she’s responsible for the company’s global marketing strategy and execution in all markets. Having grown the marketing team from three people to 25 over the past two and a half years, our chat with Frida comes at a really exciting time for GetAccept. It’s a...

The B2B marketing content conundrum: Ardath Albee, Marketing Interactions 23.02.2022

Ardath is CEO & B2B Marketing Strategist at Marketing Interactions. She is a titan in the B2B marketing world with over 30 years of experience in business management and marketing as well the author of two books. It’s a journey that took her from starting as a consultant for her sister's marketing tech platform to now working with enterprise tech companies like Gong, Cisco Meraki and Dell...

Balancing brand and creativity: Kathryn Thomas, Box 11.02.2022

Kathryn is Director of EMEA Marketing at Box. She has risen through the ranks in the marketing department at Box and has 10 years of experience working in tech marketing in the US and UK. Before joining Box, she worked at Dell EMC and also agency side as a B2B marketing specialist giving her a view of processes and areas she recreated at Box. Box is a Cloud Content Management company that can call...

Social media for B2B brands: Luke Brynley-Jones, OST Marketing 27.01.2022

Luke is the founder and managing director of OST Marketing, a B2B social media agency. With a wealth of experience, Luke is an expert B2B social media strategist. From creating an online community for people with epilepsy to launching his own social networks and even running conferences across the US and Europe, featuring many of the early leaders in social media - Luke is a leader in his field. O...

Building brave brands: Gwen Lafage, Sinch 22.12.2021

Gwen is VP Brand at Sinch, one of the fastest-growing tech companies in the world. In her role, Gwen helps to both implement and evolve the brand as well as working on the mergers and acquisitions part of the business, helping to integrate the new companies brought under the Sinch umbrella. Gwen is a brand builder and B2B tech marketing leader at the top of her game. She’s dedicated her career to...

Why marketing is mission critical to B2B tech firms: Ashley Stepien, Ramp 07.12.2021

Ashley is Vice President of Marketing at Ramp. She started in sales which developed her superpower of creating a great relationship between the marketing and sales teams! She’s worked at some fantastic tech companies like Marketo, Oracle, Wipro, and Pendo giving her insight into marketing operations and software before joining Ramp. Ramp is disrupting a tired space. They are building the world&apo...

Creativity in demand generation: Mat Harper, Palo Alto Networks 06.12.2021

Mat is a Senior Manager, EMEA Demand Generation at Palo Alto Networks. Mat has risen through the ranks at Palo Alto Networks in their demand generation hub. He started his journey with them specialising in email marketing and automation and has explored a variety of roles from Marketing Program Manager and Chief of Staff, EMEA Marketing to his current position. Palo Alto Networks is a multinationa...

Is tech marketing more creatively brave than ever? (Live panel debate) 25.11.2021

In the first of our Changemaker roundtable events, we invited an expert panel of senior tech marketers, Gleb Brichko, VP Growth, and Global Demand Generation, Rubrik, Rebecca Clayman, Head of Brand, Cloudflare, Robin Daniels, CMO, Matterport, Shikha Saxena, Head of UK Marketing, Globant, and Jess Ellis, Senior Director of Brand Marketing, Khoros, to discuss ‘is tech marketing more creatively brave...

The role of creativity in ABM: Nancy Harlan, UiPath 18.11.2021

Nancy Harlan is an ABM leader with a formidable record of success. She’s currently responsible for global ABM and customer marketing at UiPath. Prior to that, she spent eight years building SaaS & data analytics firm Qlik’s ABM function from the ground up into a comprehensive global operation that delivered eye-watering year-on-year revenue growth .Successful ABM programs today are underpinned...

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