The Business & Marketing Scoop

This week on The Digital Marketing Scoop we interview branding expert Virginia Foley. Diving into brand colours, a brands mission and vision, brand storytelling, brand strategy and much more. Virginia Foley is the creator and founder of Up She Rises. Virginia is driven to help other women to gain the confidence they might be lacking to succeed and to help them grow brands from the heart. Virginia...

This week on The Digital Marketing Scoop Mark and Pamela go through each stage of setting up a campaign in Facebook Ads Manager and their top tips on things you should look out for and utilise. We also talk about the newest Instagram Feature - Guides and how they could be used for different brands and pages. This episode of the Digital Marketing Scoop is brought to you by the team in Cliq Media &a...

This week on The Digital Marketing Scoop we talk to Ciara Lynch from Socially Ciara all about the Instagram Algorithm. Tune in to get top tips on how to grow your following on Instagram and learn more creating an Instagram strategy. We discuss the importance of aesthetics vs valuable content and much more, all on this weeks episode. To connect with Ciara you can find her on: Instagram: @sociallyci...

This week on The Digital Marketing Scoop we speak to Gearoid Buckley, Group Marketing Manager at LinkedIn. We discuss everything from organic reach to LinkedIn ads as well as the evolution of LinkedIn's strategy over the years. Some great insights from Gearoid on how we should be using LinkedIn ads for businesses and much more! You can find Gearoid at: https://www.linkedin.com/in/gearoidbuckl...

This week on The Digital Marketing Scoop Mark & Pamela go through how to build a digital marketing strategy for your brand. For consumer & market research our top sites are linked below as mentioned in this episode. https://www.facebook.com/ads/audience-insights/people https://trends.google.com/trends https://www.thinkwithgoogle.com/ This episode of the Digital Marketing Scoop is brought t...

This week on The Digital Marketing Scoop Mark & Pamela discuss how to set up Google Shopping and use it to increase your e-commerce sales.  This episode of the Digital Marketing Scoop is brought to you by the team in Cliq Media & Marketing . For more marketing tips follow us on Instagram @cliq.ie or LinkedIn, Cliq Media & Marketing. 

We kept the cameras and audio rolling after finishing up the podcast last week with guest expert Neal Schaffer & it ended up being such an interesting chat we just had to share it with you all. You can connect with Neal on his website https://nealschaffer.com/ or socials; Twitter; @NealSchaffer LinkedIn; Neal 🎙 Schaffer Instagram; @nealschaffer This episode of the Digital Marketing Scoop is br...

This week on The Digital Marketing Scoop Mark & Pamela are joined by Neal Schaffer. Neal Schaffer is a leader in helping educate executives and professionals on social media as well as in implementing successful social media strategies for businesses. CEO of the social media agency PDCA Social, social media educator at Rutgers University and the Irish Management Institute, social media keynote...

This week on The Digital Marketing Scoop we discuss if your brand should start a podcast. Mark & Pamela discuss the benefits of having one and how it's helped Cliq's business. A great discussion this week & the announcement of our next guest. This episode of the Digital Marketing Scoop is brought to you by the team in Cliq Media & Marketing . For more marketing tips follow us...

This week on the Digital Marketing Scoop we're joined by video expert, mentor and trainer Niamh MacAuley to talk all about video confidence & promotional videos. Niamh gives her advice on appearing on camera, video storyboarding and video tips and tricks. You can find Niamh at https://www.linkedin.com/in/niamhmacauley/ or visit https://www.purpledot.co.uk/ This episode of the Digital Mark...

This week on the Digital Marketing Scoop Mark & Pamela give you the benefits of having a YouTube channel for your business. Listen out for content ideas and channel must-haves in this episode. This episode also covers the benefits of having a YouTube channel in order to be found on Google search as well as that we cover YouTube advertising and how you can target your videos to get in front of...

This week on The Digital Marketing Scoop we welcome David Petherick of The Doctor is In to the podcast.  David is an expert in writing LinkedIn profiles, working with both individuals and organizations worldwide to make them more visible, legible and credible. David is renowned for performing surgeries on LinkedIn profiles, and has been doing so since 2006. You can find some of David's useful...

This week on The Digital Marketing Scoop, Mark & Pamela discuss 7 tools that are useful for every Digital Marketers day to day. The tools are linked below. 1. https://business.facebook.com/creatorstudio/ 2. https://elements.envato.com/ & https://placeit.net/ 3. https://unbounce.com/ 4. https://tagmanager.google.com 5. https://www.teamviewer.com/en/ 6. https://www.facebook.com/ads/tools/tex...

This week on the Digital Marketing Scoop Mark & Pamela share 3 simple yet astronomically effective tips on how to improve your Google Ads Results. 1. Match Types & Keywords 2. Keywords matching your Ad Headlines 3. Landing Pages This episode of the Digital Marketing Scoop is brought to you by the team in Cliq Media & Marketing . For more marketing tips follow us on Instagram @cliq.ie o...

This week on the Digital Marketing Scoop we discuss the launch of Instagram Reels and how they match up to TikTok. Can Instagram take on TikTok? Listen to hear our thoughts and views. This episode of the Digital Marketing Scoop is brought to you by the team in Cliq Media & Marketing . 

This week on the #DigitalMarketingScoop Mark and Pamela are talking about #GoogleShopLoop What is it? Why Google is doing it and how it can help your business. If you are in the beauty industry this episode will be of particular interest to you!! If you want to know more about Google Shop Loop check out https://blog.google/technology/area-120/shoploop/ This episode of the Digital Marketing Scoop i...

This week on the Digital Marketing Scoop Mark & Pamela talk about why businesses need to be creating content and the value that it holds. Discussing the latest trends in content, types of content that you can start to create for your own brand, and examples of pieces of content that can drive conversions. This episode of the Digital Marketing Scoop is brought to you by the team in Cliq Media &...

This week on the Digital Marketing Scoop we go through the different types of influencers, partnerships and all about content creation. We discuss how to choose the right influencer for your brand and creative direction. This episode of the Digital Marketing Scoop is brought to you by the team in Cliq Media & Marketing. The website we referred to in this episode is: https://www.tanke.fr/en/ins...

This week on the Digital Marketing Scoop we answer our followers questions on Facebook ads for e-commerce websites. Mark & Pamela discuss Facebook Catalogues and how to target the right customers with the right products. This episode of the Digital Marketing Scoop is brought to you by the team in Cliq Media & Marketing . 

This week on the Digital Marketing Scoop we asked our Instagram followers what questions had they for Facebook ads. Some great questions came in such as: - What advice would you have for a company that is seasonal for example heating or oil? - When making audiences should you go for a big broad audience or a small narrow audience? - What is your advice on graphics for ads, this person’s logo is to...

This week on the Digital Marketing Scoop we welcome Pamela Kiely to the Cliq team and as our new co-host on the podcast. We talk to Pamela about her previous experience and what she will bring to the Cliq team. This episode of the Digital Marketing Scoop is brought to you by the team in Cliq Media & Marketing

This week on The Digital Marketing Scoop we say goodbye to Jen and wish her the best of luck in the next step of her career. 

This week on the Digital Marketing Scoop Mark and Jen are chatting with guest Alice Ter Haar all about building, executing and growing your personal brand. This episode of the Digital Marketing Scoop is brought to you by the team in Cliq Media & Marketing Find out more about Alice Ter Haar: Aliceterhaar.com LinkedIn: https://www.linkedin.com/in/alice-ter-haar-94881133/

This week on the Digital Marketing Scoop Mark and Jen are chatting with guest Robert Tatoi all about marketing your business on Tik-Tok. This episode of the Digital Marketing Scoop is brought to you by the team in Cliq Media & Marketing

This week on the Digital Marketing Scoop Mark and Jen are chatting with guest John Dooley to discuss how to grow online in the hospitality sector. This episode of the Digital Marketing Scoop is brought to you by the team in Cliq Media & Marketing