The Brandsmith

Note: Apologies in advance for some volume ducking where we both speak at the same time – total rookie mistake on my behalf there. The episode is still too good to miss though! I'm really excited about today's episode, because it features my first guest! And what a guest to kick off with – you're all in for such a treat!  Heather Thorkelson is a business consultant for incurable entrepreneurs, she...

I thought it would be nice to kick off this podcast by taking a closer look at what a brand is. So in this episode I would like to tackle a common misconception that I come across quite a lot; that a logo = a brand.  Newsflash: it doesn’t! Shownotes: https://petchy.co/shownotes/001/ Link to grab the Brand it! strategic workbook (€47): https://petchy.co/workbook/

In this episode, we go personal! That’s right, I’m here to share my story of my own branding journey. Tune in to discover why I chose to rebrand a couple of years into running my business, the process behind it, and the results I have seen from doing so. I also want to teach you the telltale signs that indicate it might be time to do a rebrand or a brand adjustment. Shownotes: https://petchy.co/sh...

I’ve just completed a set of comprehensive brand identity guidelines for a client, so with this fresh in my mind I thought we’d take a closer look at… you guessed it! Brand identity guidelines, what they are and why they’re a good investment. Shownotes: https://petchy.co/shownotes/003/ Get your free brand board template here: https://petchy.co/brandboard/

Welcome to the Brand it! with Petchy podcast – a podcast dedicated to helping you discover and consistently express your brand’s inner core – so you can attract those dream clients of yours with ease! I’m Petchy; a brand strategist and identity designer, and I want to demystify this whole branding malark, inspire you and give you some handy tips as you evolve your brand. This is the episode where...