The Agency Scoop

Being a working parent can be extremely challenging but also rewarding. Jess, Christine, and I talk about the good, the bad, and the funny of juggling home and work in this month's episode. We discuss all the challenges that face moms when they first return to work, the rollercoaster of emotions we deal with on a daily basis (even as the kids get older), and some tips on how to handle the bad with...

In this episode, Jess Budde joins me again and flips the script. She interviews me and asks all about my past, present and future. I spill all my deep, dark secrets (spoiler alert: they aren't dark at all and I'm a pretty open book). We talk about: Professional goals Being a working mom My big family And more!

This month, Mark and Jill discuss how common it is for marketing and sales teams in B2B organizations to work in silos, separate from each other.  We cover: Why it is important for B2B marketing and sales teams to work together to achieve better results Barriers to achieving alignment Steps to reset your processes and work together Ways to keep the harmony going

This week we had the honor of having Pat Donovan, HubSpot Channel Account Manager at HubSpot, discuss CRMs, HubSpot and the HubSpot Partner Program (and what it means for you). In this episode Pat & I cover:   Why should an agency have an automation platform for themselves or their clients? What an agency gains from the partners program What the biggest benefits are Does someone looking t...

Have you ever been in an agency-client relationship and felt like it just didn't fit? Just like any kind of relationship, there are certain characteristics that can make it successful...or not. On this episode, I'm joined by Cole Soldwisch to discuss what we look for in a client relationship with our agency, Cypress North. There are certain traits we need to see in prospective clients to agree to...

What makes your team special or unique? How do you define who you are and how you do things? In this episode of The Agency Scoop, we talk about how our marketing team recently defined our guiding pillars. We use these five pillars to guide how we work with our clients, how we hire new people, and even how we select clients that we would like to work with.