Tech Marketing Trends

Do you want to improve your SEO and take it to the next level? Listen to this week's episode with Brandon Leibowitz to learn about how to best approach your current SEO strategy and some top tips and tricks to improve it going forward. Brandon is an LA-based SEO expert and owner of SEO Optimizers, an agency that specialize in search engine optimization, website design, social media, and paid adver...

In this week's podcast episode we had the pleasure of interviewing Leanne Chescoe, Senior Manager Field Marketing EMEA at Demandbase. In the episode Leanne is sharing the results from a ABM survey recently carried out by Demandbase in the EMEA region. The aim of the survey was to find out how ABM strategies differ across Europe, and this was done by interviewing 10 senior sales and marketing leade...

How can one bring humans and search bots together? This week's podcast guest, Jeff Coyle, is sharing his expertise on this topic, why it is important to consider, as well as other insights into the area of SEO content marketing. Jeff Coyle is Co-founder and Chief Product Officer for MarketMuse and he has 20+ years of experience helping companies increase their online presence and profitable revenu...

Do you want to get a sneakpeak into the future of selling? Then you should tune into this week's episode of our podcast where we had the honor of interviewing Tony Hughes. In the episode some future predictions are shared; around what sales skills that will be needed, optimal sales outreach, as well as how B2B marketers' sales tech stacks can be developed going forward. Tony is a Best-selling Auth...

What is your recipe for creating a perfect message that can not only strengthens your brand but also influences people to take a certain action?  In this week’s episode, we have a very special guest; Tim Ash with us. Tim will discuss the psychology behind decision making and how you can influence people’s actions.   Tim Ash is an acknowledged authority on evolutionary psychology and digital market...

Should sales and marketing be combined, is a commonly asked question. A symbiosis of sales and marketing team can indeed accelerate success, and bring growth to a business. However, there are a few tricks to know on how to make that relationship work seamlessly.  In today’s episode, Bethan Vincent will be discussing the the topic on “How sales and marketing can work together within agile framework...

In this podcast episode, you will find out how to reach the Millennial generation. We are excited to welcome the founder of MRY agency, author of best-selling book, as well as an expert in social media marketing - Matt Britton!  Matt has a unique and deep domain expertise in the Millennial generation and has inspired and educated the world’s leading brands on the state of new consumers and its eff...

In this episode, we had the pleasure to interview Frank Rose, digital anthropologist and author of the book "The Sea We Swim In: How Stories Work in a Data-Driven World". Throughout the episode, Frank shares his expert knowledge on this topic and explains how it is essential to consider the power of stories, especially for marketers out there. Based on the framework in Frank's book, he also shares...

Why is having a solid brand voice essential and relevant, even in the context of B2B? And how do you keep your brand voice consistent at scale? These questions, among others, will be discussed and answered in this week's podcast episode with Justin Blackman, Brand Voice Expert & Copywriter at Pretty Fly Copywriting. In the episode, Justin also presents his WTF framework (words, tone, and frequency...

Listen in to this week’s podcast interview with Riaz Kanani, ABM expert and CEO at Radiate B2B, to immerse yourself into the world, and the rise, of ABM. Here are some of the questions that you can expect to have answered in the podcast interview: What is the next big wave for marketers to catch? What business value does ABM adoption at scale contribute with?; How do marketers today harvest their...

Sometimes it’s difficult to stay on top of all the new marketing trends. It’s easy to get lost in the constantly evolving world of tech and sometimes we do forget the fundamentals, the essence of marketing. What does truly drive customers through the funnel, and making them choose your product? Listen to this week’s podcast episode with Marcus Samuelsson, a value-driven marketing strategist, who s...

How do you build trust with C-levels? In this week’s episode we are going to listen to Angel Ribo, known as the CEO Confidant, who will highlight the topic “How to reach CEOs and C-levels since Covid”. In the past 21 years, Angel has helped over 1500 CEOs in 33 different countries to accelerate the growth of their businesses. Tune in to this inspiring session with Angel and learn how to build trus...

Are you up to date with the latest trends within the world of B2B marketing? Tune into this week’s podcast episode to get some valuable insights into these trends. In the episode we had the pleasure to talk to an experienced and true expert within the area of B2B Marketing: the Editor-in-chief & Co-founder of the community-based platform B2B Marketing - Joel Harrison.    https://www.linkedin.com/i...

In this week's podcast episode we had David Meerman Scott as a guest. David is an Entrepeneur, Advisor, Keynote Speaker and Wall Street Journal Bestselling Author. Quite recently he published book called Fanocracy: “Turning Fans into Customers and Customers into Fans”. In the episode David among other things discusses how the idea of fanocracy is relevant for B2B companies, and how to go about it...

In this podcast episode we had the honor to digitally meet Geoffrey Moore to interview him about his impactful framework and discuss whether it stands the test of time. His book Crossing the Chasm has been read by millions of people throughout the years and has helped tech companies face challenges in implementing new disruptive tech products into the mainstream market. Listen in to this special t...

In this episode we had the pleasure to speak to Ahava Leibtag, who is the president and owner of Aha Media Group. Ahava has more than 20 years of experience in writing, messaging and marketing. She’s a thought leader on content strategy and content marketing and has written a book, " The Digital Crown ", that explores the intersection of content strategy and content marketing. In the podcast episo...

In this episode we got to talk to Pieter Limburg who is the CEO, Founder and Head of Product at Mobilo. Mobilo's business idea is to turn meetings into leads and to empower better business connections across the globe with the help of digital business cards. Throughout the episode Pieter talks about some tips and tricks for making the most out of an in-person meeting and turn it into a lead. If yo...

For this podcast episode, we got the opportunity to talk to the often referred to as godfather of category design: Cristopher Lochhead. In the podcast Christopher talks about legendary category design and how it is now the greatest time in history to be a technology entrepreneur and much more. If you want to get to know more or get in touch with Christopher, you can find more information in the li...

In this podcast episode, the CEO of BusinessOnline, Thad Kahlow, talks about how one can enable digital transformation with the help of ABM. Thad also shares some hands-on ABM examples as well as predictions for ABM going forward.    If you want to know more or get in touch with Thad, you can find more information in the links below:    https://www.linkedin.com/in/thadkahlow/      https://www.busi...

In this week’s episode we get to listen to Dan Englander who is the CEO and Founder of Sales Schema. Dan, who is a sales and marketing expert, shares his best tips on how to manage relationships sales at scale.  If you want to know more or get in touch with Dan, you can find more information in the links below:    https://www.linkedin.com/in/danenglander     https://www.salesschema.com/about/   

In this podcast episode, the President of Mx Group, Tony Riley talks about global B2B campaigns and the human truth in these. If you want to know more or get in touch with Tony, you can find more information in the links below: https://www.linkedin.com/in/riley1/   https://www.themxgroup.com/about/

In this podcast episode Oliver Budworth, Head of Strategy at the the B2B customer experience (CX) agency The Croc, talks about the core ingredients to CX Success. If you want to know more or get in touch with Oliver, you find more information in the links below:   https://www.linkedin.com/in/oliverlb/?originalSubdomain=uk   https://thecroc.com/

In this podcast episode, Sam Karow, President and founder of the marketing and media agency Effective, talks about programmatic paid social for B2B marketing. He touches upon best practices, some future predictions and much more.  If you want to know more or get in touch with Sam, you find more information in the links below:  https://www.linkedin.com/in/sam-karow-39044b5/      https://www.effecti...

In this podcast episode Shira Abel, CEO & founder of the digital marketing and design agency Hunter & Bard, talks about ABM strategies and where it is heading in 2022. If you want to know more or get in touch with Shira, you find more information in the links below:   https://www.linkedin.com/in/shiraabel/   https://hunterandbard.com/

In this podcast episode Ike Singh Kehal, CEO of the virtual event platform Social27 Inc., talks about how virtual events and conferences produce high client turnover rates in a post-covid world.   If you want to know more or get in touch with Ike, you’ll find more information in the links below:     https://www.linkedin.com/in/ikekehal/   https://www.social27.com/index