Talking Insights

Welcome to another episode of Talking Insights!  This week, we have Lucy Davison and Iosetta Santinni with us to discuss next week’s workshop from the ESOMAR Academy called “Beyond Storytelling”. Years of storytelling have empowered us to create better reports, yet we strive for a greater impact and resonance within our organizations. We aim to break free from drowning in data and confusing our st...

Welcome to another episode of Talking Insights!  This week we have Lester Sualog and Beatrice Dy with us to discuss Sustainability in the Banking System. They share their backgrounds and motivations for focusing on sustainability. The conversation covers topics such as integrating sustainability into banking practices, the challenges banks face in becoming more sustainable, the potential for green...

Welcome to another episode of Talking Insights!  Today, we are thrilled to have Marta Bierca join us to discuss the significance of diversity in market research, emphasizing the importance of considering gender identity and moving beyond traditional binary perspectives. The conversation also touches on how Gen Z and millennials are redefining concepts of feminism and masculinity. It highlights the...

Welcome to another special episode of Talking Insights! Join us as we delve into The Art & Science of Innovation in Chicago earlier this month. In this special conversation between Joaquim Bretcha from ESOMAR and the Price Whisperer, Per Sjofors where he shares his expertise in pricing strategies for higher sales volume, revenue, and profitability.  He emphasizes the importance of understandin...

Welcome to another special episode of Talking Insights! Join us as we delve into The Art & Science of Innovation in Chicago earlier this month. In this conversation, Dan and Julia discuss their experience at the ESOMAR Art&Science of Innovation Conference and the importance of curating diverse and meaningful content. They also touch on the topic of AI and its integration into research, as...

Welcome to another special episode of Talking Insights! Join us as we delve into The Art & Science of Innovation in Chicago earlier this month.  In this episode, we’re excited to host Ben Shea, co-founder of Santa Box, to discuss the use of AI and biometrics to understand human emotions and reactions.  Ben explains that traditional data collection methods often miss subconscious cues and that...

Welcome to another special episode of Talking Insights! Join us as we delve into The Art & Science of Innovation in Chicago earlier this month.  We've invited Daniel Berkal (The Palmerston Group) to take over Talking Insights, which he quickly agreed to do but under one condition... In this special episode, we host Jonathon Brown to discuss using hip-hop as a lens to help people learn abo...

Welcome to another special episode of Talking Insights! Join us as we delve into The Art & Science of Innovation in Chicago earlier this month.  Today, we’re excited to host Amy Hilliard and Pepper Miller to discuss the importance of understanding and incorporating Black insights in market research and branding.  They emphasise the need to begin with understanding the history, beliefs, and beh...

Welcome to another special episode of Talking Insights! Join us as we delve into The Art & Science of Innovation in Chicago earlier this month.  Today, we’re excited to host Dave Lundahl from InsightsNow, Inc & Mimi Sherlock from IFF Nourish.  In this conversation, Dave and Mimi discuss their collaboration in using generative AI to co-create concepts in the food and beverage industry. They...

In this conversation, Marco Frincio and Rogier van Hulst discuss the framework for AI-driven brand strategy developed by Quantum and LinkedIn. They introduce the concept of brand density, which is based on open-ended questions that elicit associations with a brand. They explain how AI is used to analyze unstructured text data from surveys and generate synthetic open-ended responses. The speakers a...

Megan Peitz, founder and CEO of Numerius, discusses her journey and the partnership between Numerius and Mill. Numerius is a quantitative strategic consulting firm that helps companies find the story in the numbers. They assist big brands and startups make data-driven decisions about product features, pricing, and messaging. The partnership with Mill involved researching from idea to launch, inclu...

Welcome to another special episode of Talking Insights! Join us as we explore The Art & Science of Innovation in Chicago from earlier this month. Today, we’re excited to host Jorge Calvachi from La-Z-Boy. La-z-Boy, a well-known furniture brand, embarked on a transformation journey to extend its reach and grow its brand. The company faced challenges of being seen as a nostalgic brand and needed...

Leonardo Valente, CEO of LivePanel, discusses the use of synthetic data and machine learning in market research. He emphasizes the importance of real solutions and value in the AI hype. Valente explains how their technology uses machine learning models to predict responses and augment the sample. He compares their approach to LLMs, highlighting the focus on people's opinions. Valente also add...

Insights are the foundation of our economy. It is essential for product testing, pricing, and packaging.  In this episode, Bob Birdsell and Sandy Casey (InnovateMR) cover topics such as fraud in market research, the impact of quality initiatives, pricing in the industry, survey design, the state of the industry, and the importance of industry associations. The main takeaways include addressing fra...

QuestionPro's research on Taylor Swift generated significant media exposure and showcased the importance of market research data for journalists and storytellers. The research revealed insights into the economic impact of Taylor Swift's concerts and the amount of money fans spend on tickets, merchandise, and other expenses. The success of QuestionPro's research serves as a blueprint...

Welcome to another special episode of Talking Insights! Join us as we delve into The Art & Science of Innovation, happening in Chicago from June 16-18, 2024. Today, we’re excited to host Daniel from The Palmerston Group. With extensive experience in integrating AI into market research, Daniel is here to share valuable insights and demonstrate some applications he will cover in his presentation...

Welcome to another special episode of Talking Insights! Join us as we delve into The Art & Science of Innovation, happening in Chicago from June 16-18, 2024. Today, we’re excited to host Adrian Terron from TATA Group, who will be discussing his talk titled "When Gen AI Meets Gen Z: Using Generative AI to Decode the Gen-Z Mind for Game-Changing Innovation.  Send us Fan Mail ---------------...

🎙️ Welcome to a special edition of Talking Insights! Join us as we delve into The Art & Science of Innovation, happening in Chicago from June 16-18, 2024. Today, we’re excited to host members of the Program Committee who will share exclusive behind-the-scenes insights and details about the event. Send us Fan Mail ---------------------------------------------------------------------------------...

In this episode, join host Iliya Hull and guest Paul Neto, an experienced market researcher and founder of Measure Protocol, as they delve into the evolving landscape of consumer data. Gain valuable insights into the impact of first-party, zero-party, and permissioned data, and discover how it shapes the future of data-driven decision-making.  Read more about the report on Research World: https://...

Discover the art of effective leadership in this insightful podcast with James Sallows, Global Head of Consumer Business Insights Analytics, Haleon, and a global leader driving transformation in insights and capabilities. Join us as we explore the pillars of success—trust, advocacy, and self-promotion. Gain actionable insights on building transparent, empowered teams and navigating the challenges...

Explore the world of leadership hacks and career development insights in the market research industry with our host, Liubov Ruchinksaya. In this episode, we're joined by Nitesh Priyadarshi, Vice President of Consumer Insight at Unilever. Discover Nitesh's 17+ years of experience working across diverse markets and gain valuable insights into leadership, risk-taking, and fostering growth....

Dive into the world of inclusive market research with Bel Kerkhoff-Parnell, Researcher & Community Organiser at Project Parnell. As a seasoned researcher, editor, and member of the European Race and Imagery Foundation, Bell sheds light on the evolving discourse in market research.  Explore the crucial role of language in shaping ideas of belonging and identity and the impact it has on inclusiv...

In this edition, Liubov Ruchinskaya, host of Hack Your Leadership, sits down with Dan Wish, Founder and Principal Consultant at Wish Insights & Strategy.  Dive into the world of market research leadership as they discuss the keys to success, building strong teams, fostering partnerships with businesses, and managing conflicts.  Don't miss this insightful conversation that will empower mar...

For this series,  join us at The Art & Science of Innovation in Singapore, as we interview speakers from the event.  Our host Claudio Gennaro talks with  our wonderful guest Ruby Chui about the role of Insights Humans in the context of GenAI.  Send us Fan Mail ----------------------------------------------------------------------------------------------- Talking Insights is a Research World an...

For this series,  join us at The Art & Science of Innovation in Singapore, as we interview speakers from the event.  Our host Claudio Gennaro talks with three of our wonderful guests, the winners of the Best Paper Award, Karlien Kriegler, David Wright , and Charlene Van Zyl about metaverse.  Send us Fan Mail --------------------------------------------------------------------------------------...