Surfside PPC Podcast

Stop Wasting Ad Spend and Start Driving Real Growth Have you noticed Google Ads getting a little... unpredictable lately? With the rise of Performance Max (PMax), Google has essentially built a "black box" that does a lot of the heavy lifting for you. The problem? Left to its own devices, the algorithm cares more about *quantity* than *quality*. It will happily blow your budget on low-quality clic...

Whether you’re a local small business or a growing service business, launching a Google Ads account often feels like a high-stakes gamble. You’ve got a budget on the line, and the fear of "burning money" is real. In Episode 7, we’re stripping away the technical jargon to give you a battle-tested roadmap for your first 60 days. This isn't just about setting up ads; it's about building a financial e...

Running Google Ads for a local business can feel like a gamble. Are you actually driving foot traffic, or just paying for clicks that go nowhere? And with Google pushing new automation tools like "AI Max," it’s getting harder to know when to trust the algorithm and when to take manual control. In this episode of the Surfside PPC Podcast, we cut through the noise to help you build a profitable loca...

Does logging into your Google Ads account feel like staring at the cockpit of a fighter jet? You aren't alone. But here is the secret: You don’t need to obsess over every single button every single day. You just need a routine. In this episode of the Surfside PPC Podcast, we are moving beyond basic tutorials and stepping into the role of a Lead Strategist. We are breaking down how to perform a "he...

Is Google’s advice killing your campaign performance? Every Senior PPC Strategist faces the same dilemma: the pressure to scale volume versus the need to protect lead quality. Google Reps will tell you to "just switch to Broad Match" and let automation take the wheel. But anyone who has done that blindly knows the result: a flood of irrelevant traffic and a plummeting ROI. In this episode, we dism...

*My Google Ads Course is Updated and $34.99/Year: https://surfsideppc.com/products/google-ads-course **Join Surfside PPC Premium For $5/Month: https://www.youtube.com/channel/UCEzSSbs3Wfe5p4dBzzjrjvw/join ***Get 2 Free Google Ads Training Videos: https://surfsideppc.com/pages/training ****Hire Me For Consulting: https://surfsideppc.com/products/google-ads-consulting Access premium content on: Patr...

*My Google Ads Course is Updated and $34.99/Year: https://surfsideppc.com/products/google-ads-course **Join Surfside PPC Premium For $5/Month: https://www.youtube.com/channel/UCEzSSbs3Wfe5p4dBzzjrjvw/join ***Get 2 Free Google Ads Training Videos: https://surfsideppc.com/pages/training ****Hire Me For Consulting: https://surfsideppc.com/products/google-ads-consulting Access premium content on: Patr...

*My Google Ads Course is Updated and $34.99/Year: https://surfsideppc.com/products/google-ads-course **Join Surfside PPC Premium For $5/Month: https://www.youtube.com/channel/UCEzSSbs3Wfe5p4dBzzjrjvw/join ***Get 2 Free Google Ads Training Videos: https://surfsideppc.com/pages/training ****Hire Me For Consulting: https://surfsideppc.com/products/google-ads-consulting Access premium content on: Patr...