Subscription League

In today's technology-led world, new companies are taking off faster than ever. In 2010, the number of new business applications was 2.5 million. Fast forward 11 years to 2021, and the number jumped 116 percent to 5.4 million. But they are also failing faster. According to the latest data, 10% of new businesses don't survive the first year, and 90% of startups fail over the long run. One...

Luni’s journey as an app empire started out only about four years ago as developers of utility apps such as Scanner . Their business extended to creativity and wellness apps, including Fitness Coach (wellness), Omada (social sports betting), Meditation Nest (wellness), and Photo Studio (creativity). Luni boasts all together over ¼ million daily downloads. The company’s success is essentially based...

BlueThrone, a leading app aggregator, started buying apps in 2021 and has grown considerably since then. Today, there are over 30 apps under the brand, and those developers they purchased apps from are free to do what they do best: create extraordinary apps. With BlueThrone is a culmination of experience, expertise and a proven record of changing the fortunes of apps, the company's CMO and Co...

In the beginning, Jodel's choice of growth model was selling traditional ad spaces because it was a more effortless and quicker option to scale as a startup.  With the vision to provide advertisers with a unique experience to engage with the local community, Jodel revamped the In-App Advertising experience with In-App Purchases, simplifying the payment process and diversifying ad opportunitie...

As a long-time fan and a collaborator of the consultancy, we invited Andy to Subscription League Podcast for the second time to draw tips for optimizing mobile app subscriptions. Andy is a Partner and Co-founder at Phiture, a multi-award-winning mobile growth agency and one of the top 100 fastest-growing agencies worldwide. If you are occasionally seeking advice on topics around subscription optim...

Despite a lot of doom and gloom out there about the slowdown of VC investment and how start-ups need to brace for the impact, smart and well-disciplined investors are still looking for home runs, and funding opportunities are still available for the best subscription app companies.  In this episode with Eric Crowley, partner at GP Bullhound, we talk about Consumer Subscription Software Flywheel, t...

Uptime is built on a mission to help people to learn quickly and grasp knowledge from trusted thought leaders without spending too much time, energy and/or resources.  Only launched in 2021, the app already boasts almost a five-start customer reviews on the App Store, recognized as an Apple Editor's Choice and a Google Play App of the year 2021. In episode 8, Léa Samrani, lead product manager...

In this episode of Subscription League, we sit down with Belen Caeiro, the VP of Product Management of Babbel Live, to talk about the bold decisions, attempts, and success along the journey of creating the latest business branch of Babbel, Babbel Live.  Belen shares the logic behind the brand’s unusual approach of not offering a free trial and tips on how Babbel Live differentiates itself from its...

Luni’s journey as an app empire started out only about four years ago as developers of utility apps such as Scanner . Their business extended to creativity and wellness apps, including Fitness Coach (wellness), Omada (social sports betting), Meditation Nest (wellness), and Photo Studio (creativity). Luni boasts all together over ¼ million daily downloads. The company’s success is essentially based...

Rootd is "anxiety and panic attack relief right in your pocket.” It leads the #1 rated app on both iOS and Google Play and boasts over a 1.7 million user base. The award-winning application has paved a unique path to success based on an unusual approach - bootstrapping.  While raising venture funding is a celebrated practice in the startup industry today, the brand has been insisting on 100%...

On the 5th episode of The Subscription League , Olivier Destrebecq and Nicolas Tissier sit down with Eveline Moczko, Head of Product Management at Blinkist, an app offering 15-minute explainers of the most memorable insights from non-fiction books and podcasts. Eveline is passionate about A/B testing and has driven innovation at Blinkist to increase mobile app subscription and retention.  The epis...

The most trusted digital-content news in the world, The Guardian’s core business mission has always been to help people understand better the world we live in by keeping journalism accessible to everyone.  The model that the brand settled on to achieve this was keeping all its content free without adopting paywalls. While this is clearly a countertrend move, especially in the journalism industry,...

Mojo is an app used to create incredible animated social content. Since its launch in 2018, the app has reached +30M downloads and has a community that spans over 180 countries, and is rated 4.9/5.0 stars with over 800k ratings. Not every app achieves such an impressive level of success but mojo made it happen in just four years. While the brand’s success story makes the subscription business look...

In this episode of Subscription League, we sit down with Belen Caeiro, the VP of Product Management of Babbel Live, to talk about the bold decisions, attempts, and success along the journey of creating the latest business branch of Babbel, Babbel Live.  Belen shares the logic behind the brand’s unusual approach of not offering a free trial and tips on how Babbel Live differentiates itself from its...

This is the 1st Episode of Subscription League, a podcast brought to you by Purchasely . User retention is the lifeblood of every app business. But where do you start?  Andy Carvell, Partner and Co-founder of Phiture looks at this question from the product development point of view and talks about how the effort to increase retention and engagement has to be built-in in applications. For noteworth...

Welcome to the Subscription League podcast hosted by Purchasely , a world-class end-to-end no-code In-App Subscription management, and growth platform.  Drawing on the industry experience of Purchasely’s three award-winning founders, we sit down every 2 weeks with reputable CEOs, innovators, and experts to discuss hands-on experiences, pitfalls, and actionable insights and strategies for success. ...