Staging Sips

Building an email list was invaluable for growing my staging business. And no, not in a flashy, overnight way. I mean in a steady, reliable "this actually works" way. And why am I bringing this up again, it is because it is one of the most valuable yet untapped points of growth for your business. As the CEO of your staging business, one of your most important roles is keeping your pipeline full of...

Today's episode is intentionally gentle.  We would rather end the year not forcing goals, not creating pressure, and not deciding who you are supposed to become when the calendar turns. Instead, this is a guided CEO year beginning ritual meant to help you step into the year ahead feeling steady, supported, and clear in your role as a staging business owner. Why? Because the truth is constant "A ne...

What if the most powerful tool in your staging business isn't your inventory or marketing strategy but the thoughts you choose to think? What if "I am an in-demand stager" was your most practiced, intentional thought? How would you show up differently? What actions would you take? How would your entire business shift? The truth is, we get to choose the sentences we tell ourselves. And when we choo...

Can I be honest with you? Most of us are growing our businesses all wrong. We're adding more clients, more inventory, more team members, more stress and wondering why we feel like we're being dragged behind the business we created instead of leading it. You've probably 10x'd your to-do list, your warehouse space, and your sleepless nights long before you've 10x'd the care you give yourself. And th...

The newest data from the Real Estate Staging Association just dropped for Q2 and Q3, and I need to share something with you that honestly broke my heart a little bit when I saw it. The ROI numbers? Absolutely extraordinary. We're talking about the kind of returns that would make any financial advisor pause and say, "Wait, are we talking about a Ponzi scheme here?" But here's what got me: The avera...

Most homeowners move so rarely and so few have ever worked with a staging company, that it's no surprise they arrive nervous, unsure, and unclear about what to expect. And that confusion can lead to preventable hiccups for you and your team. The good news? A little intentional communication goes a long way. In this episode, I'm sharing simple ways to anticipate your clients' questions, address the...

Let's talk about something so many stagers quietly struggle with: figuring out how to stand out in a sea of gorgeous rooms and beautifully staged homes. If you've ever caught yourself scrolling and thinking, "We're all posting pretty pictures… so how am I supposed to be different?" this is your "guide to"  I'm sitting down with Heather of Social Savvy Stager today. Heather ran her own staging busi...

"If this task had to be repeated 100 times, would you still want to be doing it?" This is the question I ask every staging CEO, and honestly, it's the one that opened the door to the world of automations for me. In this episode, I am sharing why automations became one of my favorite leadership tools. Not because they're techy or trendy, but because they create clarity, consistency, and real breath...

Ever look up and realize you've been so busy staging homes that you haven't actually led your staging business? That's exactly what we're unpacking in this episode. I'm taking you inside our 2026 Planning Day with the staging CEOs in my Accelerate program. We talked about what worked, what didn't, and the power of asking one simple question: Where did hesitation cost me this year? You'll hear how...

Ever notice how planning a team lunch suddenly becomes urgent when you're supposed to be working on something important? That's dread disguised as productivity – and today we're breaking it down. In this episode, I'm sharing the concept of the "dread sprint" from Brooke Castillo, and honestly, I'm using it in real-time to get this very episode recorded. We'll dive into the neuroscience behind why...

Your phone's getting quiet. Your inbox is slowing down. And your brain is getting LOUD. If you're in that space right now where clients are hesitating, agents are skipping staging, and you're wondering how you'll make it through the end of the year, take a deep breath. Nothing has gone wrong. What you're experiencing is what I call an integration period, and it's one of the most misunderstood, yet...

What if the most powerful thing you could do for your staging business isn't adding more but strategically saying no? Today's episode is really a reflection and honestly, a celebration as we're winding down this year. I've had some amazing conversations with the CEOs inside our Accelerate and private coaching, and they are experiencing wins that I have to tell you about. These are wins that I cons...

In this episode of  Staging Sips , Lori reveals a quiet trap that keeps even experienced staging CEOs stuck in operator mode: hiring for help instead of ownership. You'll learn how to spot the difference between helpers who lighten your load temporarily and team members who expand your company's capacity. Lori shares how to shift from being the answer key to being the coach, empowering your team t...

You finally hire someone. You're expecting relief. You're imagining lighter days, fewer tasks on your plate, maybe even some breathing room. But instead? The workload feels heavier. You're fielding more questions, redoing work, fixing mistakes. And you catch yourself thinking, "It would just be faster if I handled this myself." Sound familiar? Here's the thing: this doesn't mean you're doing anyth...

Have you ever heard a seller say, "Staging sounds great, but we just can't afford it right now" ? I have! Maybe you have too! But what if there were a way for your clients to stage their home today and not pay a single dollar until closing? That's exactly what Nick Narodny set out to solve with his company, Titus. Nick grew up surrounded by real estate—his parents and even his little brother are R...

I'm sure you know how the math works. You've probably sat down more than once to calculate exactly what you need to charge to make a profit. There is no problem until when it is time to say that number out loud to a client. It is then that it suddenly feels almost impossible. Belive me, it is not jut you. Here's the truth: pricing is never just about the math. You can have the most perfect spreads...

Ever catch yourself thinking, "If I raise my staging prices, will I lose clients" ? You're not alone. But here's the truth: home staging costs are rising whether you like it or not…tariffs, trucking fees, replacement inventory, all of it. And if the pricing in your staging business has not changed in the last year, it's already outdated. In this episode, I break down why holding onto your old rate...

Ever wonder why some stagers seem to effortlessly attract high-end real estate agents while others struggle to get noticed? Or why certain staging businesses explode with growth while others stay stuck in the same patterns year after year? Meet Marianne Cherico, a personal and professional development coach  for home stagers with 27 years in real estate and nearly two decades of staging under her...

There's a pattern I see repeatedly with successful staging business owners that's quietly sabotaging everything they've built. They're showing up to every install, running every consultation, personally styling every pillow, and wondering why they feel like they're drowning despite having a team on payroll. But here's the reality: if you're still the primary technician, you haven't built a busines...

Picture this: you're on a two-week vacation in Austria. The air is crisp, the scenery is breathtaking, and your phone is blissfully quiet. Not because your home staging business is falling apart, but because it's running better than ever. Projects are getting completed, clients are thrilled, and your team is stepping up, filling in gaps, and owning their roles. You're not "checking in" every five...

This episode is recorded with "special sound effects that you may hear," which buttresses this conversation about interrupting patterns that sneak into our daily operations as home staging business owners. The kind of patterns that don't just slow us down but quietly sabotage the very growth we're working so hard to create. Today, I'm sharing one of the most important mindset shifts I've made and...

You know that moment when things are finally starting to click in your staging business. More inquiries, more visibility, more momentum, and yet behind the scenes, it feels like one more client might break the whole system? That's what we're talking about today. This episode is for the home staging business owner who  knows  it's time to expand but feels stuck waiting for the "right time." It is a...

Rhythm, predictability and structure could not feel any better! If you're running your home staging business week to week, feeling dizzy at the thought of planning beyond 7 days, that is not where you should be. Most staging CEOs think structure will slow them down, but here's what neuroscience reveals: your brain is literally hardwired to crave predictability. And when tasks that feel urgent are...

Is your website just sitting pretty or is it actually working for your business? If you've ever felt like your site doesn't reflect your growth, doesn't bring in the right clients , or still feels like it belongs to your "just getting started" era, this conversation is for you. Lori's conversation today is with Cathleen Barnes, the founder of Cathleen Barnes Consulting, a web and brand design stud...

You didn't start your business to manage chaos—yours or anyone else's. And yet, even with a team in place, delegation doesn't always feel like relief. You find yourself double-checking tasks you've already assigned, mentally tracking details you thought you handed off, or stepping back in when something feels off. Exhausting and far from the freedom you imagined! Often, the root of this tension is...