Sportonomics

Episode 13 | Jake and Tyler explore Florida State University’s newest partnership with JPMorgan Chase, aimed at finding innovative ways to boost institutional funding. Next, the two transition into a discussion about the ever-evolving landscape of college football, specifically the Pac-12. With recent changes causing ripples in the conference, Jake and Tyler provide insightful analysis on its pres...

Episode 12 | In this week’s episode, Jake and Tyler kick things off with a discussion about IBM’s large language model, Watson, and how it might replace sports broadcasters at the Masters, Wimbledon, and more. Later on, they provide insights into the recent challenges faced by the Pac-12 and discuss its potential implications for the overall collegiate sports landscape. In this week’s guest interv...

Episode 11 | Jake and Tyler explore the Green Bay Packers’ newest investment fund, designed to support startups in diverse fields, from sports and entertainment to health and wellness, agriculture, and manufacturing. After this, the two talk about Twitter’s rebrand to X, as well as predictions for what the end goal of this may look like. In this week’s guest interview, Tyler engages in a great con...

Episode 10 | In their first in-person podcast, Jake and Tyler go live from Milwaukee, WI. They dive into the newly released MLB All-Star Game ratings and explore why they seem to be on a downward spiral. They’ll be discussing various aspects, including statistics and comparisons with other leagues to determine whether All-Star games are losing their appeal. This leads them to share their experienc...

Episode 9 | Jake and Tyler discuss the NBA’s new mid-season tournament and what it means for the future of the NBA, followed by Jake discussing the ongoing situation with the Athletic and New York Times. They interview Bradley Locker, a Journalism student at Northwestern who is covering the current hazing scandal that is taking place on Northwestern’s football team; Bradley gives a more in-depth l...

Episode 8 | Instead of talking about sports business like Jake and Tyler typically would, they answer questions varying from how to get started working in sports to what employers look for in the hiring process to what you wouldn’t expect working in sports! Aside from Jake and Tyler, various sports creators – NBA graphic designers, NFL social media managers, and more –  join the podcast to answer...

Episode 7 | Jake and Tyler discuss the future of college football, as changes to the SEC and BIG 10 will likely have a significant impact on college football. Next, Jake talks about TGL – Tiger Woods and Rory McIlroy’s brand-new golf league. This week’s guest interview is with Amanda Christovich – of Front Office Sports – who has been keeping up with the drama with EA Sports and the NCAA. Wrapping...

Episode 6 | Jake and Tyler discuss the dramatic DraftKings vs. Fanatics battle for PointsBet’s US operations, followed up by Jake’s augmented reality predictions – specifically, how it might affect sports. This week’s guest interview is with Frank Michael Smith, joining Jake & Tyler to talk about what it’s like to post “talking head” style content on TikTok, as well as a falling out with one of sp...

Episode 5 | Jake and Tyler discuss Netflix’s continuous failure to land the rights to live sports, followed by Jake jumping into the accessibility of adaptive sports and the role of the Paralympics TikTok account. The guys also interview Thomas Northcutt, a graphic designer for the Brooklyn Nets. Thomas shares the behind-the-scenes of being a graphic designer in the NBA and the direction he sees f...

Episode 4 - EMERGENCY EPISODE | Jake and Tyler discuss the breaking news of the PGA Tour, LIV Golf, and the European Tour merging and they break down who they think comes out as the real winner. Then Jake pitches everyone on his new multi-million dollar business idea and Tyler talks with Jordan Haber, the guy who found a loophole in the NBA's Collective Bargaining Agreement in order to make hi...

Episode 3 | Jake and Tyler discuss the recent ESPN turmoil around the controversial hiring of Pat McAfee amidst job cuts. They look under the hood and dissect MLB's secret $3 billion company, Tyler interviews Indiana Pacer's rookie Benedict Mathurin and Duke's Tyrese Proctor about their financial plans off the court, and at the end, Jake and Tyler introduce this week's "Bigges...

Episode 2 | Jake and Tyler analyze the XFL's branding and bleak future, followed by an exploration of Fanatics' rise as a data-driven powerhouse. Lawson McDonald, a co-founder of the Hockey Guys and the Fan Club Podcast, joins the show to discuss the NHL's branding challenges during the playoffs as well as his recent interview with Isaac Rochelle. And lastly, Tyler and Jake draft their...

Episode 1 | Jake and Tyler discuss the downfall of Bally Sports and its impact on sports media, delve into the Kentucky Derby's highlights and missteps, and share insights from an exclusive interview with the creators of Wilson's Viral 3D-printed basketball. Plus, they uncover the amusing story behind Super Bowl 57's viewership numbers. For more on Uncle Charlie or to work with Jake an...