Social Geek

Kevin Wilson is the CEO of Buzz Franchise Brands which includes the Pool Scouts, Home Clean Heroes, and British Swim School. Kevin shares trends he’s seeing for home service brands, business opportunities for corporate refugees this year, and what it means to be Amazon-proof. Thanks to Social Joey, Citrin-Cooperman, and Scorpion!  

Today we're taking another look at e-mail marketing with industry veteran Andrew Kordek of iPost. Andrew geeks outs about e-mail challenges and trends including unique content, segmentation, and dealing with fragmentation for local franchisees.   Be sure to catch the Social Joey crew May 7 - 8 at Franchise Expo Nashville with MFV Expositions! Thanks to ...

The Franchise News Podcast for Wednesday, April 7, 2021   In the news this week: Chick-fil-A, Dan Cathy Pizza Hut, Nicolas Burquier Firehouse Subs, Don Fox Moran Family of Brands, Pete Baldine Turbo Tint, Greg Goodman Xponential Fitness, Anthony Geisler Jersey Mike's Subs, Peter Cancro Pizza Hut, Lynne Broad Zaxby's, Mike Nettles Potbelly, Scott Swayne Floyd's 99 Barbershop, Phil Horvath...

MasterMind Minutes with Gary Occhiogrosso Today’s guest: Mickie Kennedy, Founder of eReleases Today’s question: Why Use Press Releases for Your Business?

Kristen Pechacek is the Chief Growth Officer at MassageLuxe and joins Jack for a preview of a valuable upcoming event for all Marketing Pros in the Franchise space. The International Franchise Association is hosting a Marketing Workshop on April 27th at 2pm EDT. We will gather as a group for some networking, then break into smaller workgroups to discuss our challenges and share...

This is the Audio version Jack Monson’s monthly column in Franchise Dictionary Magazine for April, 2021.     Here's the text version: https://franchisedictionarymagazine.com    

The Franchise News Podcast for Wednesday, March 31, 2021. In the news this week: President Joe Biden The International Franchise Association Propelled Brands, Catherine Monson FASTSIGNS, NerdsToGo Yum! Brands, Tictuk, Clay Johnson Saladworks, WoWorks The Simple Greek, Kelly Roddy Marcus Lemonis, The Profit Orangetheory Fitness, Ellen Latham Texas Roadhouse, Jerry Morgan Self Esteem Brands, Ka...

Podcast host Jack Monson joins Mike McDowell, Certified Facebook Ad Buyer & Business Manager, to discuss Facebook tips for Franchises each Monday, courtesy of Social Joey. Today Mike shares the benefits of using Facebook’s Offline Events to prove what purchases can be attributed to the Facebook ads your customers saw. A very small percentage of franchises and...

Today we’re speaking with Michael Shapiro, founder and CEO of TapInto. Michael is in the center of where local news + marketing + franchising meet. TapInto is a local media network with 85 franchise locations that fills the void left by the lack of local news outlets and provides marketing opportunities for other small businesses.  Thanks to Northeast Color, Suttle-Straus,...

Today’s guest is Harrison Gross, CEO of Smart Eyewear company, Lucyd! Harrison chats about this emerging category, the rise of Audio Branding, and the power of audio for SMBs & Franchises.   Thanks to Social Joey, iPost, Oneupweb, and Northeast Color.

MasterMind Minutes with Gary Occhiogrosso Today’s guest: Devin Miller, Founder and CEO of Miller IP Law Today’s question:  How do startups protect their intellectual property?    Reach Devin here      

Jodi Krangle is a Voice Over Actor, Audio Branding expert, and host of one of our favorite new podcasts, the Audio Branding Podcast. Jodi and Jack discuss everything about sound for brands including podcasts, voice activated devices, sonic logos, and more.   Thanks to Social Joey, iPost, AnswerConnect, and Scorpion!

The Franchise News Podcast for Wednesday, March 17, 2021   In the news this week: The PRO Act International Franchise Association, Matt Haller Dunkin Brands, Kari McHugh Hilton, Frank Passanante Subway Xponential Fitness, Sarah Luna Dannon Yogurt Corner Bakery, Donna Josephson East Coast Wings + Grill, Sam Ballas Campbell Soup Domino's, Frank Garrido H&R Block, Karisa Booker, Mark Da...

Podcast host Jack Monson joins Mike McDowell, Certified Facebook Ad Buyer & Business Manager, to discuss Facebook tips for Franchises each Monday, courtesy of Social Joey. Last week Facebook rolled out some tools and options to limit the negative effects of the coming changes to your audience tracking.  The Conversions API does not rely on Cookies from u...

Megan Allen, Market President, FranNet Colorado,  got her first taste of franchising in college, when she helped her father grow a franchise that leased equipment for property-improvement plans. Later, Allen joined Colorado-based doggie daycare franchise Camp Bow Wow, where she started as the Director of Strategic Development before working her way up to the role of Chief Operations...

Brian Schnell is a Partner and Chair of Franchise Practice at Faegre Drinker. Brian is passionate about franchising, representing franchisors from across the U.S. and abroad. Brian has devoted more than 30 years to finding solutions and approaches for his clients on their challenges and opportunities. Brian counsels both emerging and mature franchisors worldwide and has experience in doz...

Clarissa Windham-Bradstock is the CEO of Any Lab Test Now. Clarissa has served as a Vice President of Client Services, COO, Vice President of Operations and CEO of both private and publicly held organizations. She has extensive experience with healthcare related organizations focused on physicians, insurance carriers, nursing professionals and dental practices. Clarissa served as COO for...

Today we’re speaking with Krishea Holloway, President and CEO of Curves North America and Oceana.   Krishea shares how innovations at Curves kept the brand going – and growing – through the past year as well as trends she’s seeing for franchising and the fitness industry for this year.  Thanks to Franchise Payments Network, POLN8, Suttle-Straus, and Sco...

  Here’s Jack Monson’s monthly column in Franchise Dictionary Magazine for March, 2021.   Text version:  Reaching Out Through Social Media    

Here's Jack Monson's monthly column in Franchise Dictionary Magazine for February, 2021.   Text version: The Official Music Genre of Franchising: Jazz  

January, 2020 The Power of Podcasts

The Franchise News Podcast for Wednesday, March 10, 2021.   In the news this week: Code Wiz, Ruth Agbaji Tutor Doctor, Frank Milner TSCP, Bob Dunn Freddy's Loyalty Brands, John Hewitt Zoomin Groomin Travel Centers of America, Quaker Steak & Lube Weed Man, Mosquito Hero, Jenifer Lemcke White Castle, Lisa Ingram PuroClean, Steve White, Mark W Davis VetFran Neighborly, Roger Chacko...

Podcast host Jack Monson joins Mike McDowell, Certified Facebook Ad Buyer & Business Manager, to discuss Facebook tips for Franchises each Monday, courtesy of Social Joey. Today we’re discussing some data Facebook released in partnership with HBO and other TV providers. Mike shares tips on scheduling your Facebook ads to basically replace those TV ads when viewers reac...

MasterMind Minutes with Gary Occhiogrosso    Today’s guest: Michael Iannuzzi, Partner at Citrin-Cooperman   Today’s question:  What’s the latest update in revenue reporting for Franchises?    

The Franchise News Podcast for Wednesday, March 3, 2021.   In the news this week: The State of Texas, Governor Greg Abbott US Department of Labor Joint Employer PRO Act Yogi Bear's Jellystone Park, Trent Hershenson Beyond Meat McDonald's Yum! Brands, Chris Turner Jabz, Danielle Scott Culver's, Alison Wedig ADP, Joe DeSilva Franchise Filming, Trevor Rappleye Culver's, Rick Silva Rascal Ho...