Small Business Pivots

In this episode of Small Business Pivots , Michael Morrison sits down with Francis Flair (Flair Consulting Group) to break down client retention systems and why customer experience is the #1 revenue multiplier for scaling businesses. Francis shares his journey from Ghana, West Africa to building a consulting firm that helps service-based and scaling companies improve customer experience, employee...

 Founder April Glavine shares how she turned a near-bankruptcy CPG lesson into Sum Good, a fruit-first electrolyte brand built on health and smart scaling.  Are you building a product brand and hoping the margins will magically work themselves out later? In this episode of Small Business Pivots, Michael D. Morrison sits down with April Glavine , founder of Sum Good , a Canadian company pioneering...

In this episode of Small Business Pivots , I sit down with Elina Panteleyeva , founder of Dood Woof , a rapidly growing Austin-based e-commerce brand serving a highly specific niche inside the pet industry: doodle dog owners. After being laid off in 2023, Elina built a 7-figure brand in under two years with only two products—proving what can happen when you stop trying to serve everyone and start...

 Serial entrepreneur Azgari Lipshy reveals how to scale a service business by fixing systems, training employees, and building operations that actually work.  Are you stuck at $200K–$300K and wondering how anyone ever scales a service business to seven figures?  In this episode of Small Business Pivots , I sit down with serial entrepreneur Azgari Lipshy , who has started, bought, and sold multiple...

In this episode of Small Business Pivots , I sit down with Amber Hollingsworth — Master Addiction Counselor, licensed mental health counselor, and founder of Hope for Families Recovery Center . With more than 730,000 YouTube subscribers on her channel Put the Shovel Down , Amber has become a leading voice helping entrepreneurs, parents, and families understand addiction long before it destroys a b...

Are you feeling stuck in your business—even though you’re already successful?  In this episode of Small Business Pivots , host Michael D. Morrison sits down with Athena Captain , a nationally recognized business coach, consultant, and speaker based in Oklahoma City, who helps business owners scale to their next level of success. Athena shares her powerful story of resilience—from growing up in ext...

Are you a small business owner thinking about launching a podcast — or wanting to make your existing show work harder for your brand? In this episode of Small Business Pivots , Michael Morrison sits down with Josh Troche, founder of Pedal Stomper Productions, to unpack how video and audio content with intention can amplify your marketing. Josh shares his journey from mowing lawns as a teen to crea...

Are you trapped doing the work in your business instead of on it? In this episode of Small Business Pivots , host Michael Morrison welcomes business systems expert Allison Bridges, founder of Experts Only, to unpack how service-based business owners can finally build a business that grows without you . With over 20 years and 46,000 hours in the trenches, Allison shares why trading time for money d...

Struggling to keep up with content creation? Learn how to make video content easy — and profitable — without becoming a full-time influencer. In this episode, Michael Morrison and Danny DelVecchio dive into video content strategy for small businesses and how to monetize authentic video content to grow online without burning out. In this episode of Small Business Pivots , host Michael Morrison , Fo...

In this episode of Small Business Pivots , host Michael D. Morrison talks with Molly Ruland , Founder & CEO of Heartcast Media , a Washington D.C.–based full-service podcast production agency now operating from Costa Rica. Molly shares how small business owners can start, grow, and monetize a podcast the right way — focusing on SEO (Search Engine Optimization) , AEO (Answer Engine Optimization...

Tired of hearing that cold calling is dead? Patrick William Joyce, CEO of Outboundless , joins Small Business Pivots to debunk the biggest myths in outbound sales and explain why human-to-human calling is still one of the most effective ways to grow a business in 2025. From his early career as a math teacher in Boston to running a high-performance outbound SDR agency, Patrick shares how he built r...

In this episode of Small Business Pivots , host Michael D. Morrison , Founder & CEO of BOSS, sits down with Kristi Chaves , a seasoned business coach with over 11 years of experience helping service-based entrepreneurs grow and scale online the non-conventional way . Kristi shares her journey of building her business organically without the “corporate safety net,” focusing on client retention,...

Small Business Pivots with Michael D. Morrison welcomes Tania P. Brown , a Job Exit Strategist from Lawrenceville, Georgia, who helps women over 40 build a confident path from corporate life to self-employment freedom. In this inspiring episode, Tania shares her journey from growing up in Brooklyn, to military service, to financial services, and ultimately into entrepreneurship. She breaks down:  ...

What does it really take to adapt in business when the rules keep changing?  In this episode of Small Business Pivots , host Michael D. Morrison sits down with Dave Burnett , founder of AOK Marketing and PromotionalProducts.com , to unpack 27 years of entrepreneurial lessons in sales, marketing, and digital pivots. From handing out free samples for Bacardi in college to building one of Canada’s mo...

What if your business decisions weren’t based on gut feelings or bank balances—but on clear daily insight? In this episode of Small Business Pivots , entrepreneur Leigh Angman introduces the SPRUCTIS Framework —eight pillars (systems, processes, redundancy, urgency, communication, technology, integrity, and sales) designed to help small and medium-sized businesses turn insight into action . Leigh...

What does it really take to reach — and stay in — the top 1% of your field? Legendary speaker and bestselling author Jim Cathcart shares the exact mindset, daily habits, and career strategy that took him from “likable ordinary guy” to National Speakers Association President, Professional Speakers Hall of Fame inductee, Sales & Marketing Hall of Fame (London), and author of 27 books including T...

What does it really take to grow a small business from two people in a tiny Alaska office to a 30-person, multi-state digital marketing agency? In this episode of Small Business Pivots , host Michael Morrison interviews Adrienne Wilkerson , co-founder and CEO of Beacon Media + Marketing , a nationwide digital agency specializing in mental health and addiction recovery marketing . Adrienne opens up...

What if the secret to better sales isn’t selling harder—but helping buyers feel safe enough to buy? In this episode of Small Business Pivots , I sit down with St John Craner, founder of Agrarian Rural Marketing , to explore a fresh, psychology-driven approach to sales that flips traditional methods upside down. Drawing on his unique background—farm life in rural England combined with decades of ps...

From Sleep Apnea Clinics to Better Health Coverage — Lessons from Building Four Businesses In this episode of Small Business Pivots , host Michael Morrison sits down with Ernest Diaz , founder of Better Coverage Consultants , to unpack the hard-earned lessons from a lifetime of entrepreneurship. Ernest has built four successful companies — from launching sleep apnea clinics across multiple states...

Jimmy Owens, Founder & CEO of Design Tunnel in Oklahoma City, has spent over 14 years helping businesses transform their brand through strategic, high-quality video production. In this episode, he explains why video isn’t just a tool—it’s a clarity accelerator that forces you to define your message, tighten your focus, and show up professionally. You’ll learn: Why most DIY videos fall flat—and...

Struggling to turn business goals into consistent action? Discover why 95% of entrepreneurs fail to achieve their intentions and how one small business owner cracked the code to 25x income growth in just 4 years. In this episode of Small Business Pivots, entrepreneur John Mitchell reveals the missing secret hidden in Napoleon Hill's "Think and Grow Rich" - the bestselling business s...

What if the very business you built to create freedom is the one keeping you stuck? In this must-listen episode of Small Business Pivots , Andy Seeley—Founder & CEO of Creatively Disruptive —uncovers why so many small business owners end up trapped in demanding roles instead of running true businesses. With over a decade of experience helping 120+ small businesses scale through smart marketing...

What if the pirates of the high seas never disappeared — they just moved online? According to cybersecurity expert and Oklahoma City business owner Josh Cochran, that's exactly what's happened. In this must-listen episode of Small Business Pivots , Josh shares how today’s cybercriminals use AI-powered tactics to quietly infiltrate your business, steal sensitive data, and redirect payment...

Discover the mental edge that sets elite performers apart with Gary Chupik, Founder & CEO of Elite Mindset Nation. In this powerful episode, Gary shares his unexpected journey from ordained minister to high-performance mental coach after experiencing severe burnout in 2017. He reveals how his pastoral background became his superpower, helping him guide professional athletes and top business le...

Every website click is a chance to win a new customer — but are you actually converting those visitors into paying clients? In this episode, we sit down with Trevor Levine, founder of Marketing Experts and a direct response copywriting powerhouse since 1998. Trevor has spent decades helping businesses transform lukewarm website traffic into loyal buyers — without spending a dime more on ads. Trevo...