Skift Daily Briefing

Hotels and OTAs have been battling over direct bookings for a decade — here's who's actually winning, Marriott just struck a deal that signals hotels are serious about selling more than just rooms, and two major hotel tech companies are joining forces to fix the data problem standing in the way of AI. On today's Skift Daily Briefing, Sarah Dandashy breaks down why hotels won the economics of the O...

The U.S. scales back a social media vetting proposal that was scaring off international visitors, Dubai's $400 million in hotel relief is welcome but isn't solving the real problem, and Ryanair just paid off every last dollar of its debt at exactly the right moment. On today's Skift Daily Briefing, Sarah Dandashy breaks down why the U.S. walking back its ESTA social media requirements helps but ma...

Gulf travelers are flooding search engines but holding off on bookings as the Iran war reshapes travel demand, Brand USA launches a charm offensive to win back Canadian visitors, and Expedia reveals the next big piece of its AI roadmap for B2B partners. On today's Skift Daily Briefing, Sarah Dandashy breaks down why the Gulf's search-to-booking gap signals a demand delay rather than a demand colla...

Expedia makes its second acquisition of 2026 and does a reset on its AI strategy, Google officially names hotel booking as the next frontier for agentic shopping, and private equity has discovered the events industry — and the people inside it aren't sure how to feel about it. On today's Skift Daily Briefing, Sarah Dandashy breaks down why Expedia's CarTrawler deal and AI pivot reveal a company qu...

New York City hotel workers secure a landmark eight-year labor deal, Ryanair's CEO ties his fuel outlook directly to Trump's midterm ambitions, and Cathay Pacific removes the most photographed amenity in airport lounges — and the reason why says a lot about where luxury travel is heading. On today's Skift Daily Briefing, Sarah Dandashy breaks down why NYC's groundbreaking housekeeper pay deal is a...

Americans are hungry for summer travel despite rising costs, Brand USA launches a fact-checking platform to win back international visitors, and new Skift Research says most travel brands don't just have one Gen Z problem... they have two. On today's Skift Daily Briefing, Sarah Dandashy breaks down why this summer's travel demand is strong but deeply uneven across income levels, how Brand USA's ne...

Travel prices climb at twice the rate of inflation, the U.S. eases visa rules for World Cup fans, and Abu Dhabi reveals the future home of its massive Sphere venue. On today’s Skift Daily Briefing, Sarah Dandashy breaks down why rising fuel costs are pushing travel prices sharply higher across flights, hotels, and transportation, how the U.S. is trying to remove barriers for international World Cu...

Booking Holdings faces a strategic identity test, Mediterranean destinations absorb redirected travel demand, and United locks in an expensive new labor deal. On today’s Skift Daily Briefing, Sarah Dandashy breaks down why Booking Holdings’ financial filings tell a more cautious story than its AI ambitions suggest, where global travel demand is shifting as the Middle East struggles and the Mediter...

TikTok launches in-app travel booking, U.S. inbound tourism drops sharply, and World Cup pricing spirals into luxury-only territory. On today’s Skift Daily Briefing, Sarah Dandashy breaks down TikTok Go’s launch in the U.S. and why it could reshape travel discovery and booking, the troubling new numbers behind America’s inbound tourism slump, and how dynamic pricing is turning the World Cup into t...

Fuel costs surge, travel companies absorb billions in Iran war losses, and hotel CEOs debate whether the economy is finally catching up to luxury travel. On today’s Skift Daily Briefing, Sarah Dandashy breaks down why airfares are climbing even faster after Spirit Airlines’ shutdown, how the Iran war is reshaping profit forecasts across airlines, cruises, hotels, and short-term rentals, and why ho...

Trivago sues Google over hotel search dominance, Weather.com moves into travel booking, and Tripadvisor explores AI deals while trimming its business. On today’s Skift Daily Briefing, Sarah Dandashy breaks down Trivago’s new antitrust lawsuit against Google, why Weather.com wants to influence your next trip before you even search for one, and how Tripadvisor is reshaping its business around AI par...

Fuel costs hammer airlines, Kayak’s founders launch a new AI travel startup, and Disney proves fewer guests can still mean bigger profits. On today’s Skift Daily Briefing, Sarah Dandashy breaks down the staggering rise in airline fuel spending tied to the Iran war, why the creators of Kayak are betting on conversational AI travel booking with a new venture called Lola, and how Disney’s parks are m...

Airlines rush to replace Spirit routes, Uber pushes deeper into travel services, and rising fuel costs hit the cruise industry hard. On today’s Skift Daily Briefing, Sarah Dandashy breaks down how airlines are moving fast after Spirit’s shutdown, why Uber’s CEO sees a much bigger future in travel, and what Norwegian Cruise Line’s lowered outlook says about the growing impact of fuel prices across...

Spirit shuts down and its assets spark a scramble, World Cup hotel bookings fall short of expectations, and new data shows loyalty programs aren’t delivering real loyalty. On today’s Skift Daily Briefing, Sarah Dandashy breaks down what Spirit’s collapse signals for budget airlines, why World Cup demand isn’t matching the hype, and what 7,000 travelers reveal about the future of loyalty in travel....

Uber starts booking hotels through Expedia, AI’s role in travel booking is still evolving, and travelers are prioritizing speed over service style. On today’s Skift Daily Briefing, Sarah Dandashy breaks down why Uber’s hotel feature is really about subscriptions, what the AI debate reveals about the future of booking, and why travelers care more about fast answers than whether they come from human...

Asia is reshaping global travel demand, United expands loyalty into everyday spending, and Minor Hotels moves deeper into ultra-luxury. On today’s Skift Daily Briefing, Sarah Dandashy breaks down why Asia is becoming the center of gravity for travel growth, how United is turning Lyft rides into a loyalty play, and why Minor Hotels is adding private jets to its luxury ecosystem. This episode is pre...

Low-cost airlines push for government aid, international travelers pull back from U.S. trips, and Virgin Voyages bets big on TikTok creators. On today’s Skift Daily Briefing, Sarah Dandashy breaks down why budget airlines are asking for a $2.5 billion lifeline, how declining international demand is hitting vacation rentals harder than expected, and what Virgin Voyages’ massive influencer cruise re...

United’s CEO makes a public case for consolidation, AI is simplifying complex travel booking, and onefinestay is doubling down on ultra-luxury. On today’s Skift Daily Briefing, Sarah Dandashy breaks down why United is signaling future merger ambitions, how Google Cloud and Virgin Voyages are reshaping trip planning with AI, and why onefinestay is shrinking its portfolio to chase higher-end travele...

American and Alaska explore a deeper partnership, Emirates says travelers will move on quickly from the Iran war, and hotel earnings are starting strong despite uncertainty ahead. On today’s Skift Daily Briefing, Sarah Dandashy breaks down why American and Alaska teaming up could reshape airline competition, what Emirates’ confidence signals about travel recovery, and why hotel earnings are showin...

White Lotus Picks Hyatt as Heat and Airbnb Rules Reshape Travel White Lotus Season 4 lands at Hyatt, extreme heat is shifting global travel patterns, and New York’s Airbnb crackdown is showing cracks. On today’s Skift Daily Briefing, Sarah Dandashy breaks down why White Lotus moving away from Four Seasons matters for hotel brands, how rising temperatures are changing where and when people travel,...

JetBlue’s CEO shuts down bankruptcy rumors, World Cup fans face rising costs at every step, and aviation’s clean fuel future is hitting real limits. On today’s Skift Daily Briefing, Sarah Dandashy breaks down why JetBlue is feeling pressure despite denying restructuring plans, how the 2026 World Cup is turning into a high-cost event for travelers, and why sustainable aviation fuel isn’t ready to s...

Hyatt is rolling out ChatGPT Enterprise across the company, American Airlines is shutting down merger speculation with United, and Google is adding new tools to keep travelers inside its ecosystem longer. On today’s Skift Daily Briefing, Sarah Dandashy breaks down why Hyatt is treating AI like infrastructure, what American’s response says about airline consolidation pressure, and how Google is qui...

American travelers are prioritizing stability over deals, airlines are testing whether passengers will pay for sleep in economy, and Saudi Arabia is scaling back parts of its tourism ambitions to focus on what actually drives demand. On today’s Skift Daily Briefing, Sarah Dandashy breaks down why predictability is reshaping travel decisions, what Air New Zealand’s new $495 Skynest product signals...

Travelers are using AI to plan trips but stopping short of letting it book, hotel owners are getting squeezed while brands post record profits, and a potential United and American merger could reshape the airline industry. On today’s Skift Daily Briefing, Sarah Dandashy⁠ breaks down why merger talk signals strategy under pressure, how Chris Nassetta is framing a bullish hotel outlook, and what the...

Travelers are using AI to plan trips but stopping short of letting it book, hotel owners are getting squeezed while brands post record profits, and a potential United and American merger could reshape the airline industry. On today’s Skift Daily Briefing, Sarah Dandashy breaks down why AI still has a trust gap at checkout, how the hotel business model is creating tension between brands and owners,...