Simplified. By Tobias Dahlberg

Most business owners lack leverage in their business, meaning that there is a non-existent (or low) multiplier between inputs and outputs.  When you sell 30 hours of work, and you have to work for 30 hours, your time multiplier is 1x. Not good.  But if you sell a project at $15k and you work 30 hours, you have leverage. Maybe you're amazingly efficient. Or maybe you are a true alchemist, turning y...

This is a bit of a special episode, as I share some details about a brand new venture we're building. In other words, this is for you if you want to grow into a world-class brand consultant and make a great living in this industry. We're launching a global brand consulting company, and we're looking for great people to be part of it, as entrepreneurs. Listen in and learn more. You can read more at...

I created this episode in honor of your entrepreneurial journey. You have a dream. You went for it. The question is, how is it going? Are you making your dream real? Is it happening? Are you on track? James Allen said "The vision that you glorify in your mind, the ideal that you enthrone in your heart, this, you will build your life by. This, you will become". I talk about what this means for us e...

What does a brand consultant do? Why is it such a great profession? And what does it take to succeed in brand consulting? What is the real purpose of brand consulting? And why do most brand consultants play too shallow? In this episode, I answer these questions. On September 19th, we're kicking off the last Certified Brand Consultant™ cohort of the year. If you are curious...and interested...make...

In this episode I talk about the seven most common reasons agency owners (and other professional service firms) struggle to become predictably profitable, and why they often fail to grow. I have sinned myself...I was guilty of doing ALL the mistakes I share as I started my own brand consultancy in 2008. Nowadays, I consult and coach owners and see them making the same mistakes. Just to be clear, y...

In this episode, I share a framing exercise that I use on myself every now and then. It's extremely simple, and it works wonders. I am dedicated to getting you to overcome your limitations and become all you can become, for your benefit, and for the benefit of the world. I imagine a world where more people do what they are supposed to...ridding themselves of the self-imposed bs stories they tell t...

One of the most ignored concepts in business in my experience is positioning. I mean, people know of positioning, but they don't practice it well. Why? For one, it's scary, because it goes against common sense in many ways. In this episode, I talk about a principle from my upcoming book/booklet (let's see what it becomes). I call this principle Carve Out Your Space And Own It. It's about the impor...

I'd be the first to admit my headline sounds a bit cocky and that I might have more to learn from you than you have to learn from me.   However, I decided to challenge myself with a question. If my life depended on it, if someone held a gun to my head and told me I must make your business thrive, what would I do?   I came up with six non-negotiable principles I have come to believe are decisive fo...

What does it take to achieve extraordinary levels of success as an entrepreneur and in life? Many things, for sure...but as I've been exploring this topic for the last 20+ years of my life, and after reading several hundreds books on the subject, I have learned that there are three areas that extraordinary achievers keep expanding. In this episode, I share what they are, and what you can do to to...

In this episode, which I shot in a garden in the south of Portugal (also available on my YouTube channel)  I share my creative process. It's a process I developed through trial and error over the years, and I have come to learn that this process never fails me. I mean, coming up with great ideas is not easy. But I find that by having a framework for feeding your mind, then cross-pollinating insigh...

If you're in the professional services space (agency owner, consultant, coach, etc.) one of the SMARTEST things you can do is to PRODUCTIZE your service(s).  When you think of your service as a product, you will start to STANDARDIZE it, so that you can deliver a specific outcome repeatedly over time.  The main benefits are: -You can get higher margins -Your business becomes more predictable -You c...

Have you ever listened to someone more experienced than you as they told you something important....yet you chose to ignore it? I know I have. During the first seven years running my brand consultancy, I ignored not only what I learned from industry leaders and gurus, I ignored my own advice...the advice I gave my clients as a strategist... I feel like such an idiot...but I more or less wasted sev...

Why do we measure business success based on revenues, when profits are the only thing that really matter. I mean, sure, size does matter (sometimes), but aren't you more interested in having a profitable business than a big one?   In this episode, I share some principles for how to make your agency or consultancy profitable, how to avoid some common traps (I've been there....), and three "must" id...

We all know BRANDS matter, but do you know how you can translate your brand-building investments and activities into MONEY? This could blow your mind! Learn a simple, powerful formula that connects to your brand. In addition to explaining how "brand" connects to revenue, and profit, I also share a couple of opportunities. 1. I work with a small number of selected clients to implement strategies ar...

Brand consulting needs a serious upgrade. Let's be real. What used to work in "brand-building" does not work as well today. And the majority of the industry fails to make a decent living. I've been in this space for almost 15 years, and I've seen enough to say that it's time we stop doing it the old way... Brand strategy followed by "branding", a.k.a brand communications (visuals, messaging etc.)...

Positioning is one of the most important ideas in business. More than your brand strategy, your position is the heart of your business strategy. But how do you go about discovering your positioning? In this episode I share the framework I created about 10 years ago and used with hundreds of clients. It's as simple as it can be, and I am confident that it will help you. Dig out a pen and paper, and...

In this episode, I share the one thing any business needs to become unstoppable. When you ask people what they want the most, they don't usually mention this thing....but all entrepreneurs secretly crave it. I am talking about PREDICTABILITY. When your business is predictable, you don't have to live in a reactive, short-term mode. You can create, innovate and make strategic, long-term decisions th...

Why is change so hard? Have you met the 800-pound gorilla? Have you tamed it? Check out this episode where I talk about the PROCESS for PERMANENT CHANGE. Hope you enjoy it. Pls share this with someone who needs to hear this. And don't forget to subscribe, share, and review ;) For free resources and to check out our offerings, go to thesimplecompany.com

This is THE most important era for brands. This is also the best time ever to become a brand consultant. In this episode, I talk about how brands create value and differentiate, and how mere product or service benefits won't suffice anymore.   I explain my model for value creation and differentiation. You can use it to frame questions and ensure you are creating value on multiple levels (stacking...

Here's a GREAT insight and principle for you if you want to avoid feeling fear while you perform (on stage, video, podcast, or wherever). It's not about strategy, it's not about tactics....it's about something a lot BIGGER than that. Listen in to see what I mean, and I am sure you will agree. For free resources and to check out our offerings, go to thesimplecompany.com

Let's get real about the purpose of entrepreneurship. It's not to hustle and suffer, it's not even to build a successful business. In this short episode, I share what I think you will agree is the purpose of it all...   If you want to talk about how to achieve entrepreneurial freedom, book a free consultation at: www.thefutureacademy.com/book   Free training: www.thefutureacademy.com/training   Fo...

In this episode of EXTRAORDINARY,  I talk to K-Lee Marks, Founder of The Podcast Farm. Get ready to get inspired by a brilliant man who transformed his life in less than a year, building a business around helping people create and launch podcasts that build their brand, business, and allow them to amplify what they love. I love his slogan...which is...Amplify What You Love. Who does not want that,...

The other day I had the privilege to sit down with Scott Goodson, founder and CEO of StrawberryFrog and talk about how to ACTIVATE BRAND PURPOSE. For the last 25+ years, Scott has worked with brands such as Google, P&G, Emirates Airlines, Walmart, Coca-Cola, Mercedes, and Truist. Beyond having a purpose and talking about it...some brands and companies are truly aligning their talk with their actio...

Why do about 95% of entrepreneurs fail? Why do only 20% ever make money, and why do the majority lose money as entrepreneurs? In this episode, I will expose the truth...and I think you might feel it in your gut...because most people suffer from this thing called entrepreneurship in one way or the other.   Check the full training: www.thefutureacademy.com/simpleco   Get help with this right now: ww...

In this episode, I talk to James Coulson from the Gold Coast in Australia about his entrepreneurial journey. This recording is the first of a series I call CHANGEMAKERS - Stories Of Creative Entrepreneurship. We  talk about mindset, commitment to growth, common mistakes, and how to avoid them...and lots more. If you're curious to learn more, join our free Facebook group at www.facebook.com/groups/...