She Creates Business® | A Podcast for Wedding Pros

Click here to access all of the resources mentioned in Episode 166 Thank you to my incredible guests: Heather Dwight Meryl Snow Terrica Meghan Ely The title of this episode isn't meant to scare you or assign behavior to the economy. Rather, based on everything happening in the wedding industry during COVID-19, this episode is meant to inspire, encourage and move you to ACTION in your own business....

Get all episode resources by clicking this link. Everything in the Pro Shop is 50% off. Use code: 50OFF I don't know about you, but I don't want my business to be a one-trick pony. When our business revenue comes from more than one place, our business is more sustainable. There may come a time in your wedding business when you're ready to: - Pivot to a new market or business model - Add an additio...

CLICK HERE TO ACCESS THE BUSINESS RESOURCE GUIDE In lieu of creating yet more content on COVID-19, I've decided to create this simple spreadsheet to curate and share the best information I've found with you regarding this unprecedented period in the event industry. In the spreadsheet, you'll see tabs dedicated to General information, Legal, Wedding Insurance, Marketing/Messaging and how to keep yo...

In today's episode, I'm honored to welcome Neillie Butler from Mariee Ami. In this episode we talk about: - How Neillie started her planning business with $300 and a computer from Sam's Club - How she keeps human connection at the center of everything she does in her business - How she's helped her 7 full-time employees adopt the same values when it comes to relationships - and MORE! Connect with...

The Planner's Vault is Coming ! If you're a Wedding Planner who has been in business between 0-5 years and you're ready to scale and grow,  The Planner's Vault  is FOR YOU.  Megan created The Planner's Vault for wedding planners ONLY as a place to grow, scale, learn and be held accountable. This is the type of membership that will take your planning business to the next level.  On February 27th, 2...

Get 30 Days of Aisle Planner FREE plus 25% Off Your First THREE Months! Get the Aisle Planner Discount and Learn More Here Renee Dalo from Moxie Bright Events is my guest today and she's here to share her best tips for how you can truly get the most out of your CRM System! Whether it's Dubsado, Honeybook, Aisle Planner or beyond, most of us are using some kind of CRM System in our wedding business...

Francie Dorman and Britt Cole are the powerhouse duo behind 42 North and Mavinhouse Events . In today's episode, they're bringing their many years of experience to share with you how they use their business mindset to their advantage when it comes to building their businesses. Both Francie and Britt are passionate advocates about making universal standards of excellence a priority in the wedding i...

GET ON THE ROAR PLAYBOOK WAITLIST Today on the podcast I'm welcoming Caryl Lyons from ROAR Events . Caryl is sharing her almost three decades of corporate event planning experience with us and proving why we should all look towards corporate events to get out of the revenue hamster wheel of weddings only. Caryl Lyons is the founder of ROAR events, a company that has brought to life tons of events,...

GET THE FULL BLOG POST AND SHOW NOTES HERE The Pro Shop Boomerang for Gmail The First Step: I challenge you to determine the real reason you have a limited marketing budget. Ask yourself WHY you have a limited marketing budget and be honest.  Why are we asking ourselves this question? Because anyone who owns a business should know that marketing leads to sales and sales are the financial life sour...

GET THE FULL AUDIT AND SHOW NOTES HERE Why should we audit our wedding business? I'm not usually one for a lot of "feelings" in business but what I like about assessing how we felt about our business last year or last quarter is how it helps inform us about which parts of our business to focus on improving and which parts went well.  Questions to help get you started:   Did you feel like you were...

She Creates Business a Podcast for Wedding Pros is supported by The Pro Shop.   My guest on the podcast today is Gigi Barnett. Gigi is a 20-year new veteran who has taken her extensive experience to share with service-based business owners, like wedding pros, how to get their own publicity locally and beyond. Gigi's Website: https://storysellyourbrand.com/ Work with Gigi: https://storysellyourbran...

Today on She Creates Business a Podcast for Wedding Pros I'm chatting with Natalie Denyse from In Good Company PR. Natalie is passionate about wedding and hospitality brands creating a smart PR and Marketing Strategy that will serve their business and she's sharing her six top tips for how you can make that happen on the show today.  Here's a peek at what you'll hear in this episode: 1. What does...

Yesterday, Buzzfeed shared that Pinterest and The Knot Worldwide have both agreed and are taking action to "Stop Promoting Wedding Content That Romanticizes Former Slave Plantations." Click here to read the article in full As a wedding professional, venue owner and human being, this is an important conversation. It's also not an easy conversation to have, it's hard. Just read some of the comments...

My guest on the podcast today is Rachel Green from Intentionally Designed. She's digging into the REAL reason your wedding business isn't growing. Even better? She's giving us ways we can get out of our rut and start to GROW in the direction we want.  Have you grabbed your She Creates Content Calendar yet? Get it here ! 365 Days of Content Ideas just for Wedding Pros.  Here's what we cover on the...

The She Creates Content is now available for $127 Create high-converting content in your wedding business to build relationships and drive more sales in your wedding business. When you purchase the Content Calendar you'll get: - 10-Page Welcome Guide - 365 Days of Content Ideas for Wedding Pros Only - 30-Day Prompt Strategy Sample The price goes up to $197 on December 10th, 2019 so don't wait frie...

Save the Date: The She Creates Content Calendar arrives on November 10th, 2019!  Head to www.shecreatesbusinesspodcast.com  on that date to grab your 365-day marketing calendar for wedding pros! Today on the podcast I'm welcoming my friend and industry colleague Ashley Stork. Ashley is the owner + principal planner at Magnolia Vine Events and the owner of Wedding Business Bosses. In today's episod...

Save the Date: The new She Creates Content Calendar launches November, 10th, 2020.  It's 365 Days of Marketing Content made for wedding professionals ONLY. Grab it for just $127 on launch day! Can't wait? Get a two-week free sample of the calendar here.   If you've been thinking about how to expand your wedding business to a new market, today's episode is for you! Lindsey Nickel from Lovely Day Ev...

Save the Date The 2020 She Creates Content Calendar will be here on November 10th, 2019. - What is it: 365 days of Marketing Content Ideas for Wedding Pros - How much does it cost: $127   How to take a break from your wedding business? Have you thought about doing this? Are you worried about re-entering the industry after a prolonged break? How will that impact your business and your revenue? My g...

SAVE THE DATE!  The 2020 She Creates Content Calendar drops on November 10th, 2019 - get a full year of content creation ideas for Wedding Pro s (Whoop! Whoop!). How to get more sales in your wedding business? Have you ever Googled that question? (spoiler alert: we all have). Step away from the keyboard my friend....I've got your back! Today on the podcast we're joined by your one and only Sales M...

Save the Date: The 2020 She Creates Content Calendar is arriving to The Pro Shop on November 10th, 2019!   I'm honored to welcome Adrienna McDermott, owner of Ava & the Bee, to the podcast today!   Adrienna is walking us step-by-step through the 4 Ways We Can Prepare our Wedding Business to Outsource to a Virtual Assistant.   Adrienna covers the step-by-step prep work for these four business areas...

SAVE THE DATE: On November, 10th, 2019 the 2020 She Creates Content Calendar will be released!  In today's episode of She Creates Business we're sharing 5 Ways Wedding Pros Can Elevate Their Business. Krisy Thomas and Laurie Hartwell of The Bridal Society are on hand to dig deep into these 5 Tips! 1. Get Certified, Get in a Community 2. Get Accredited 3. Work only with professional vendors 4. Supe...

Click here to learn more about the 2019 LVL Academy in California. LVL Academy Digital Shop Today, I'm honored to welcome Heather and Lindsay from LVL Academy to the show. We're digging deep into three topics: 1. Pricing 2. Sustainability 3. Personal Development Three topics that are imperative to longevity in our industry. About Lindsay and Heather: LINDSAY LONGACRE As a business owner, I dream t...

Check out Wedding CEO School. Enrollment opens today! My guest today is Kylie Carlson, CEO of The Wedding Academy . She's a successful wedding-industry veteran and has been using Video Marketing for years in her own wedding business. Today, she's sharing her best tips for using video to impact clients, growth, and revenue in your wedding business. Action Item from Today's Episode: Write down 10 to...

On today's podcast episode I'm honored to welcome back my friend, Annie McCarty. Annie first appeared on She Creates Business back on Episode 93 where she walked us step-by-step through Automating the Four Stages of Business. Now, we're diving in and evaluating those four processes and automation to see if they're REALLY serving our clients. If your processes could use a tune-up before engagement...

  Today's episode is a treasure trove of information! I'm with Lane' Richards , founder of the award-winning rental company, Something Borrowed, discussing her journey from starting the business to just 6 years later selling it for a healthy profit! This discussion is so powerful and it won't take you long to hear how thoughtful and brilliant Lane' is - I can't think of anyone better to walk us th...