Seriously Don't Do That

🎙️ REPLAY: “Your FDA Timeline Doubled. Your Dev Team Still Burning $50K/Month. Now What?” This is the cashflow crisis most MedTech founders don’t talk about—until they’re already in it. I went live with Barend Smet , President of Thaumatec, to break down how smart CEOs are navigating regulatory delays without torching their runway or killing momentum . 💡 Key takeaways: How to flex your dev capaci...

"Seriously Don't Think You're Ready for the U.S. Just Because You Have a Product" European healthtech founders — listen up. Just having a product (even a great one) doesn’t mean you’re ready for the U.S. market. In this session, Dan Griffith is joined by U.S. market entry expert John Vislosky to break down the most expensive mistakes startups make when crossing the Atlantic — a...

May 29, 2025 Seriously, Don't Procrastinate Marketing Because You "Don't Get It" Tired of watching competitors claim market positioning while you stay invisible to prospects actively searching for solutions? This presentation reveals why marketing procrastination is costing B2B tech founders more than they realize – and provides a simple 4-step framework to fix it. The Hidden C...

"Seriously Don’t Let Investors Drive Your Product Strategy"  with Will Trible We had a powerful conversation about a silent killer in early-stage startups: letting investor pressure override your product instincts. Will Trible—who raised over $3M and scaled partnerships with Coinbase and Plaid—shared hard-earned lessons on what not to do after funding hits your account. 🔥 How to handle...

Seriously… Don’t Let Your Demo Kill the Deal You’ve done the perfect demo. Everyone nodded. Your champion seemed excited. Then… crickets. Sound familiar? You’re not alone—and your product isn’t the problem. Join us for a punchy, no-fluff 30-minute session on how to fix one of the most common and costly mistakes in B2B sales: the ineffective demo. ✔️ Why showing all your features actually hurts you...

🎙️ Building Sales Momentum in Regulated Industries Why Small Wins Beat Big Whales in Healthcare, Fintech & Insurtech Host: Dan Griffith – Greater Gain Group & GrowDGtal Guest: Robert Plush – Health Biotech Partners If you’ve ever said: “We’ve been talking to [Big Health System] for 8 months…”  “If we land [Enterprise Client], we’re set…”  “Once [Big Bank] signs, it changes everything…” Thi...

🎙️ The 120-Day Revenue Recovery Plan for B2B Founders If you’re a B2B founder staring at flat revenue numbers halfway through the year, you’re not alone—and you’re not out of time. Welcome to a special LinkedIn Live replay of "The 120-Day Revenue Recovery Plan for B2B Founders: How to Fix Your Go-to-Market System Before Q4." In this fast-paced 30-minute session, [Host Name] breaks down e...

May 22, 2025 From Founder Heroics to Scalable Growth Systems: Breaking Through the B2B Growth Ceiling Are you still the bottleneck in every major deal your company closes? Does your revenue growth depend entirely on your personal network and heroic efforts? You're not alone – and there's a proven path forward. Join this essential 30-minute session designed specifically for B2B software a...

  April 24, 2025  Stop Selling, Start Supporting: The 70/30 Approach to Closing Deals Faster   Stop Selling, Start Supporting: The 70/30 Approach to Closing Deals Faster Tired of "great meetings" that go nowhere? Your sales team might be doing the opposite of what actually closes deals. Most sales reps talk 70% of the time and listen 30%—but the highest-performing sales professionals fli...

March 6, 2025  5 AI Tools That Will Transform Your Sales Process Today  Stuck grinding through manual sales processes while your competitors leverage AI to build consistent revenue machines? This 30-minute live demonstration reveals the exact AI tools you can implement immediately to automate your most time-consuming sales tasks. Perfect for B2B tech companies experiencing: • Inconsistent revenue...

March 20, 2025  From ICP to Inbox: LinkedIn Lead Generation Workshop  Tired of sending generic LinkedIn messages that get ignored? Your competition is systematically identifying and engaging their ideal prospects while you're still playing the connection request lottery. Most LinkedIn outreach fails because it lacks precision targeting and strategic messaging. This hands-on workshop reveals t...

March 28, 2025 Cracking the US Market: What Software Founders Get Wrong  Planning to enter the US market? You're about to join the 68% of companies that miss their first-year revenue targets and burn $750K-$1.5M before seeing traction. But it doesn't have to be this way. Most international software companies make the same 10 critical mistakes when entering the US. Each costs time, money,...

May 1, 2025 Bridging the Gap: How Fractional AEs Can Transform Your Growth Strategy Special Guests: Drew Epperson and Craig Johnson from Altezza, bringing real-world fractional sales expertise. Stuck in the "Valley of Death" between founder-led sales and a full enterprise sales team? You're not alone. Most B2B companies face this critical growth challenge where hiring too early burn...

May 8, 2025  Breaking Through the Growth Ceiling: How B2B Founders Can Turn Crisis Into Opportunity  Facing economic uncertainty? Most B2B founders waste this critical moment by freezing in panic, doubling down on ineffective tactics, or adopting a "wait and see" approach. But smart founders use crisis as an accelerator for breakthrough growth. Perfect for B2B tech companies experiencing...

May 15, 2025 From Brand Fluff to Revenue Engine: Building B2B Marketing That Actually Works Growth stalled? The typical response is "We need a new website!" or "Let's refresh our brand!" But for most B2B tech companies selling into regulated industries, brand × 0 = 0. Brand is a multiplier of what's already working, not a creator of growth. Perfect for B2B tech compan...

LinkedIn Live Event April 3, 2025 - Create Your ICP Live! The 120-Day Revenue Recovery Plan for B2B Founders: How to Fix Your Go-to-Market System Before Q4 Staring at flat revenue numbers and wondering what went wrong in Q2? You're not alone. Most B2B founders think their revenue problem is about leads, sales reps, or market timing—but 90% of the time, it's actually a broken system. In t...

April 15 , 2025 Stop the Leak: Building an Effective Lead-to-Opportunity Process Spending on marketing but not seeing consistent qualified sales conversations? You're not alone. This 30-minute session tackles one of the most expensive mistakes B2B companies make: treating marketing as an activity instead of a system. Perfect for companies experiencing: • Inconsistent lead flow despite marketi...

April 17, 2025  From Demo to Dollars: Mapping Your Customer's ACTUAL Buying Process Stuck in an endless cycle of "great meetings" that never close? Your product isn't the problem—it's the massive disconnect between how you sell and how your customers actually buy. Most tech companies optimize their sales process around their own convenience, not their buyer's reality....

In general, most times, how you use something informs how you set it up. Therefore, you should strive to drive people to and through your website. It is also very important to align with your customer’s journey as they go from being aware of a potential problem/pain/challenge to the point where they buy something. LinkedIn | WEBSITE

Having an effective website is critical in getting prospective customers and should not be overlooked. A website that is very simple, targeted, has a call to action, chat option, and internal pathways with group content will help you to grow and succeed. LinkedIn | WEBSITE

Smaller, founder led companies are always seduced by the allure of big deals. But whether you are at an initial or critical stage, don’t spend all your time fishing for that one big customer or deal. LinkedIn | WEBSITE

Early-stage companies always prefer being in ‘stealth mode’ when developing a product.  However, this is a bad idea because by the time you emerge from the bat cave, someone else who has been in ‘sales mode’ will have taken over your potential customers.  LinkedIn | WEBSITE

Part of being a successful growing business is hiring talent and letting them do what they are good at. However, when it comes to salespeople, it is more advisable to get someone that not only gets you off the launch pad but also helps you develop your own talent.  LinkedIn | WEBSITE

Not working for free seems like a no-brainer, right? Not quite! As a growing company, this is a real struggle. Remember, working for free will not win sales. LinkedIn | WEBSITE

A demo of your product or service involves investing time and money to put together. If you’re going to do a demo, understand where your buyer is in their process. Take the time to find out if your prospect has identified the problems they need to solve LinkedIn | WEBSITE