Self Publishing for Thought Leaders

In this milestone 30th episode, I'm thrilled to share expert strategies for mastering self-publishing with you. Let’s dive into the critical marketing tactics every author should know to elevate their book's journey to success. We kick off by exploring the journey of self-publishing for professionals, focusing on common pitfalls. From neglecting early marketing efforts to spreading yourself too th...

Join me as I talk with Janet Simpson, a family relationship therapist, dating mentor, and sex talk educator! Janet brings over 20 years of education and experience to the table, blending deep professional expertise with her personal journey. In this episode, we explore Janet's transformation from being a "sexual mute" to a champion of sex positivity, as she embarks on the exciting journey of writi...

Today we are diving deep into the world of book publishing. Whether you're a first-time author or a seasoned professional, this episode is packed with invaluable insights to help you navigate the often complex publishing journey. I start by exploring the top 10 mistakes new authors often make when publishing their first book. From failing to identify a clear target audience to skipping essential c...

We’re diving deep into the art of writing books that resonate with readers by focusing on quality over quantity! In this episode, we'll explore why book length isn't the definitive factor in creating impactful works. Many writers, especially first-timers, are often concerned with word count, but as I'll explain, it's the strategic approach to book size that truly matters. Whether you're penning a...

I'm joined by the insightful Virginia from Podcast Abundance to explore the dynamic intersection of podcasting and writing as powerful tools for building your brand and expanding your reach. Together, we promise to guide you through the steps to leverage self-publishing and podcasting to build trust, expand your audience, and create a lasting legacy. We kick off by navigating the world of podcasti...

Join me and my truly inspiring guest, Dr. Lucas Marino, in a conversation about monetizing your book. Dr. Marino, a former military engineer turned author and course creator, joins us to share his journey from traditional labor to innovative entrepreneurship. We dive deep into how he successfully transitioned his expertise into self-published books and complementary online courses. Lucas offers va...

Hello, fellow writers and aspiring authors! Let’s dive into a topic that often piques the curiosity of self-publishing authors: Can your ghostwriter also be your editor? The answer is a resounding yes, but not all ghostwriters provide this dual service. As someone who offers both, I believe in a one-stop-shop approach for writers looking to polish their work to perfection. Join me to explore the e...

Are you a first-time author contemplating self-publishing over traditional routes? I’ll guide you through the dynamic world of self-publishing and ghostwriting, offering you essential insights to elevate your book journey. We’ll dive deep into why self-publishing might be your best option, especially if you're lacking a substantial email list or the marketing muscle a traditional publisher expects...

Join me for an exciting conversation with the prolific and talented author Travis I. Sivart. We delve into the groundbreaking intersection of AI and book marketing, exploring how authors can harness AI tools like ChatGPT and Midjourney to transform their writing journey and marketing strategies. Travis shares invaluable insights into leveraging AI without falling into copyright issues. We discuss...

Dive into the transformative power of artificial intelligence in revolutionizing book marketing strategies. Are you ready to turn your book's content into compelling lead magnets? I'll guide you through how to use AI to enhance your marketing strategy while maintaining your integrity and originality. We'll explore how to craft enticing lead magnets like cheat sheets, infographics, and mini-courses...

Let’s delve into the art of integrating book marketing into your already packed executive lifestyle. Join me as I share smart strategies to maximize your book's reach without overwhelming your schedule. Discover how to set realistic marketing goals aligned with your business objectives and create a minimalist marketing plan that prioritizes high-leverage activities. I'll guide you through the esse...

Welcome to this exciting episode where I guide you through transforming your book into a dynamic leadership coaching tool! Whether you're an aspiring author or already have a book, learn how to leverage your written work to enhance your coaching brand, establish credibility, and seamlessly convert readers into clients. Discover the strategic connections between books and coaching, and how to desig...

Publishing for Professionals Episode 18 What is a Ghostwriter and When Should You Hire One? In this episode, we demystify the world of ghostwriting and explore when it makes sense to bring in professional writing support. A ghostwriter is a professional writer who creates content under your name, capturing your voice, expertise, and unique perspective while remaining invisible to your audience. Un...

Join me as I sit down with the inspiring John Graham, author of the award-winning book "Running as Fast as I Can." John candidly shares his remarkable journey from facing 200 rejections from traditional publishers to creating his own independent publishing company, Don Quixote Press. His story is a testament to resilience and the power of storytelling over data, particularly when addressing societ...

Publishing for Professionals Episode 16 The Psychology of Thought Leadership: Why Publishing Matters Delve with me into the psychology of thought leadership and the pivotal role of publishing. Join me as we explore how becoming a published author can transform your professional identity and establish your authority in your field. We'll distinguish genuine thought leadership from self-promotion, em...

Today we're diving into the art of audiobook narration with the talented Trenton Bennett, a seasoned voiceover artist and audiobook narrator. Trenton shares his inspiring journey, starting with his transformative experience at the ACX Audiobook Masterclass, which launched his successful career. We discuss the importance of platforms like ACX for self-published authors aiming to reach wider audienc...

Today we're diving into part one of mastering niche market research for aspiring authors. This episode is packed with insights and strategies to help you understand your readers' demographics, assess market size, and perform effective competition analysis. Discover how to pinpoint your audience by age, gender, and preferences using tools like Publisher Rocket and Amazon searches. We'll also explor...

Today, we're embarking on an enlightening journey to transform your literary dreams into reality by focusing on your book's unique angle. We uncover the art of identifying your book's niche and how it can dramatically enhance your publishing efforts. Discover how defining your target audience and honing in on specific topics not only reduces competition but also strengthens your connection with re...

Today, I'm thrilled to guide you on transforming your book outline into a captivating first draft. This episode is packed with practical strategies to conquer writer's block and breathe life into your manuscript. Discover actionable tips like taking a refreshing walk or engaging in a brain dump to clear mental roadblocks and unleash your creativity. Join me as I share my unique techniques for main...

Today we're diving deep into the world of personal branding for authors with the incredible Brandon Birkmeyer. As a former advertising executive for Coca-Cola and Apple, Brandon brings over 22 years of branding expertise to the table. Together we’ll explore how authors can intentionally shape their reputation and elevate their visibility using personal branding strategies. Join us as Brandon disti...

I'm Lynn “Elikqitie” Smargis, your guide from Unicorn Publishing Company. Let’s explore how to transform your ideas into published works, focusing on maximizing your writing potential and productivity. We'll delve into the art of using an outline to organize your thoughts and streamline your writing process. Whether you're a thought leader, executive, or speaker, you'll find invaluable strategies...

Actionable Strategies for Implementing Your Book Outline Write, Edit, & Publish Podcast Episode 09 I’m digging into the art of book outlining. Whether you're a tech enthusiast or a fan of traditional methods, there's a tool here to transform your storytelling journey. I explore digital giants like Scrivener and Plotter, which are perfect for those who love detailed scene organization and visua...

Creating Your Ideal Book Outline Write, Edit, & Publish Podcast Episode 08 Delve with me into the art of crafting the perfect book outline to bring your writing dreams to life in just 90 days. Whether you're a meticulous plotter or a spontaneous pantser, I've got you covered with strategies that cater to your unique writing style and help you align your book's voice with your target audience....

Crafting Stories Using Structured Outlines Write, Edit, & Publish Podcast Episode 07 Let’s explore the transformative power of book outlines. Think of outlines as your creative blueprint, akin to an architect's plans or a doctor's procedure. They provide a flexible roadmap that not only streamlines the writing process but also reduces the need for major revisions, enhancing both organization a...

Level Up Your Self-Publishing Game with Expert Formatting Tips Write, Edit, & Publish Podcast Episode 06 Ready to unlock the secrets of professional book formatting? I’m here to help you transform your manuscript into a masterpiece that rivals traditionally published works. I'll dive deep into essential elements of both ebook and print formatting, ensuring your book looks polished and ready fo...