SALES with ASLAN

In the latest episode of Sales with ASLAN , Tom Stanfill and Tab Norris continue the essential conversation around one of the most complex and often misunderstood aspects of enterprise selling: responding to cold RFPs. While responding to a Request for Proposal (RFP) might seem like a straightforward process, submit your best price, wait, and hope, the reality is far more nuanced. In Part 2 of ASL...

Todays special episode is our latest webinar! Tom, Tab, and Randy talk in depth about the rapidly evolving landscape of B2B sales and uncover the critical shifts sales professionals need to navigate for continued success. We'll discuss how decision fatigue affects buyers overwhelmed by options, the rise and challenges of virtual selling, and the complexities introduced by multi-stakeholder dec...

We just started a new series that we promise will have you taking notes. In Part 1 of our RFP Series, we dive deep into mastering the art of handling Requests for Proposals (RFPs). Discover how to shift from seller-centric tactics to customer-centered strategies, leverage the 'Big and Bold' approach to engage decision-makers early, and navigate the challenging "dark phases" of procurement. Join To...

Sales with ASLAN hosts Tom and Tab just started a new series we promise you will want to take notes for. In Part 1 we dive deep into mastering the art of handling Requests for Proposals (RFPs). Discover how to shift from seller-centric tactics to customer-centered strategies, leverage the 'Big and Bold' approach to engage decision-makers early, and navigate the challenging "dark phases" of procure...

Finals presentations are high-stakes moments in sales. The best solution doesn’t always win—the best presentation does. In this episode of Sales with ASLAN , Tom and Tab dive into the critical strategies that separate top-performing sales professionals from the rest. Learn how to own the stage, craft a compelling bridge slide, and engage decision-makers from the start . They break down: Why a stro...

Finals presentations are high-stakes moments in sales—there’s no second place. Either you win the deal, or you walk away empty-handed. In this episode of Sales with ASLAN , Tom and Tab break down how to craft and deliver your best sales presentation. They talk about why most sales reps fail in finals presentations. More importantly they share how to structure your opening for maximum impact, and t...

Do you feel like you know how to make the perfect presentation when a deal is on the line? In the latest Sales with ASLAN episode, Tom and Tab break down what it takes to craft and deliver a winning presentation—especially when the pressure is on. They cover the biggest mistakes sales professionals make, the pitfalls of hybrid presentations, and why understanding decision drivers is key to influen...

Its a new year time for a new mindset and new sales strategies. In this episode, Tom and Tab talk about the power of optimism in sales, why mindset matters more than ever , and what our research reveals about the future of B2B sales leadership . Tom and Tab discuss the evolving role of frontline leaders , the impact of AI in coaching , and the critical need to address emotional needs in leadership...

In this episode of Sales with ASLAN , Tom and Tab dive into the evolving world of B2B sales, exploring how changing buyer behaviors and technological advancements are reshaping the role of the modern seller. From the challenges faced by complacent veterans to the rise of AI-accelerated reps, this conversation is packed with actionable insights on how sellers can adapt, thrive, and stay relevant in...

The B2B sales landscape is changing—fast! An alarming 67% of reps didn't think they would meet their quota this year. In this episode of Sales with ASLAN , Tom and Tab share the research they have done on the future of B2B sales, highlighting the profound impact of AI, shifting buyer behavior, and information overload on sales strategies. The discuss how decision fatigue, self-service trends, and...

In this episode of Sales with ASLAN , Tom and Tab sit down with Tom Couture, a seasoned sales leader with over 25 years of experience, to discuss the launch of Eagle —a new community dedicated to supporting sales professionals through mentorship, networking, and personal development. Together, they explore how prioritizing people in leadership, cultivating curiosity in sales, and learning from top...

Join Tom and Tab as they sit down with Jeff Henderson for a conversation packed with insights on leadership, customer service, and personal growth . Drawing from his books, Jeff dives into what it means to be genuinely for others in both business and life, and how that mindset fuels organizational success. Discover how aligning what you want to be known for with customer perceptions can elevate yo...

In this thought-provoking episode of Sales With Aslan, Dr. Randy Ross joins Tab Norris and Tom Stanfill to dive into his latest book, Make Life Good . They explore powerful themes like success vs. fulfillment , purpose-driven leadership , and why true satisfaction comes from serving others. Dr. Ross challenges us to go beyond self-interest and focus on making a positive impact , sharing insights o...

In this episode of Sales with ASLAN , hosts Tom Stanfill and Tab Norris demystify business discovery meetings, offering practical insights to help you hit your numbers and better serve your customers. They explore the challenges of shifting from product-focused selling to offering total solutions and the difficulties of engaging with higher-level executives. Tom and Tab highlight the importance of...

In this episode of Sales with ASLAN , hosts Tom Stanfill and Mark Lamson tackle the key strategies sellers need to succeed in today’s competitive market. They introduce the "Three C's"— Connect, Contrast, and Convince —as essential pillars for elevating your sales game and overcoming the challenges of distracted, overwhelmed buyers. Listeners will learn how to Connect their solutions to the buyer’...

In todays episode, Tom and Tab dive into the world of virtual sales training with Terri Burkhart, one of our most experienced and successful trainers. Discover how to effectively engage and motivate your sales team in a virtual environment. Learn valuable insights on building rapport, delivering impactful presentations, and keeping your audience engaged from start to finish. 

Join us as we celebrate 200 episodes of Sales with Aslan! In this special episode, Tom Stanfill, Scott Cassidy, Marc Lamson, and Tab Norris reflect on the podcast's journey and discuss how the sales landscape has evolved. From AI and virtual selling to the impact of COVID-19, we'll explore the key trends shaping the industry. Discover the importance of Other-Centered® selling and how to ad...

In todays episode Tom and Tab, wrap up the #OtherCenteredChallenge by discussing what they have learned over the last 30 days. They talk about how prioritizing self-reflection, seeking feedback, and understanding their strengths and weaknesses helped them grow this month. Learn about their experiences leading workshops and the impact they've made on clients like Zillow who have embraced this w...

It's the final week of the #OtherCenteredChallenge! Tom and Tab dive into the power of seeking feedback to overcome blind spots. They reveal why many avoid feedback out of fear, but when we detach from the personal and focus on improvement, true growth begins. Discover why other-centered people prioritize feedback and how you can apply this practice in your personal and professional life. Get...

We're now in week three of the #OtherCenteredChallenge, focusing on the Serve More3 principle: caring, learning, and doing more for others than expected. This week, we're diving deeper into our challenge and recognizing that putting yourself first, instead of others, can lead to success but not fulfillment. Tom and Tab are challenging everyone to observe before acting, then encourage other...

We are in week two of the #OtherCenteredChallange and Tom and Tab dive deep into the transformative power of 'OC 30'. This weeks word is choose - how determining your priorities should determine where you choose to spend your time. Join us and discover how prioritizing others for 30 days can feel like a refreshing detox for your mind and soul. Tom and Tab share personal experiences from th...

Tired of the "me me me" world? At ASLAN, we believe true success comes from putting others first. That's why we're launching the #OtherCenteredChallenge – a 30-day journey to become other-centered ! How? Tom and Tab walk you through following the #OtherCenteredChallenge motto: Decide, Choose, Serve, Seek. This week we are focusing on deciding who the priority is before every inte...

On today's episode Tom, Tab, and Marc discuss moving from customer lead sales to rep lead sales . They help you ditch the reactive approach and become a sales leader your customers crave. Uncover the 3 Salesperson Archetypes: Are you results-driven, relationship-driven, or driven by what you represent? We'll identify your strengths and weaknesses, then show you how to leverage them for a w...

On this episode Tom talks with decision expert, Jon Bircher, as he shares insights from him life's work at Salt and Light Coaching. This episode dives into the power of your decisions and how they shape not just your future, but who you are. Here's what you'll get: Uncover Your Decision-Making Style: Are you a gut feeling person or a data-driven analyzer? From Selling to Helping: Learn...

In this episode, we apply ASLAN's core principles to one of our most important relationships: parenting. Tom and Tab explore shifting our focus from the illusion of control to the power of influence. We'll discuss how loosening our grip on outcomes allows us to walk alongside our children, fostering deeper connections and building a foundation for healthy, long-lasting relationships. By fo...