SaaSy Moms

It’s our 10th episode—double digits! 🎉 And to celebrate, we’re answering your questions in our very first Q&A special. In this episode, We dive into questions from our followers, including: How to know if you're positioning your product in the wrong category What does customer empathy really mean in business? Tips for new moms: baby sleep, breastfeeding, hand-expressing colostrum, and more An...

In this episode of SaaSy Moms, we dive into the full feature launch journey: ✔️ Pre-launch prep (positioning, target audience, beta testing) ✔️ Launch execution (internal training, comms strategy, content planning) ✔️ Post-launch strategy (tracking adoption, collecting feedback, iteration) We share tips from our product and marketing experience—plus, we talk baby sleep as well as finding yourself...

Magic cleaner: https://amzn.to/41LL3qo In this episode of SaaSy Moms , Wendy and Anya dive deep into the feature launch process—why it matters, how it impacts business outcomes, and how PMs and PMMs should collaborate for success. Not all feature launches require the same effort, so we break down how to prioritize launch activities based on business and user impact. Plus, in our SaaSy Struggles se...

Sassy chocolate: https://amzn.to/4k8YIjE In this episode of SaaSy Moms , Wendy and Anya dive deep into how to land your first Product Management (PM) job , even if you're starting from scratch. Anya shares her personal journey—from working in M&A to breaking into PM, job hunting struggles, and how she climbed the ranks to Director. We discuss: ✅ Why PM is a senior role & why companies don...

Sassy chocolate: https://amzn.to/4k8YIjE In this episode, we tackle a big question: Do you really need a marketing degree to become a Product Marketing Manager? We break down: ✅ How to break into product marketing (with or without a marketing background) ✅ The must-have skills for PMMs—storytelling, curiosity, and cross-functional collaboration ✅ The importance of aligning product, sales, and m...

In this episode, Wendy and Anya deep dive into product positioning mistakes —specifically, the consequences of placing a product in the wrong category. You will learn about the challenges of market fit, customer expectations, and competition when a product is misclassified, as well as understand why adding new features won't fix fundamental product-market fit issues .  SaaSy Moms is your insig...

In this episode of SaaSy Moms Wendy and Anya take a deep dive into the discipline of Product Marketing, answering key questions:   What Product Marketing actually is (hint: it's more than flashy ads!).  How PMMs bridge the gap between product, sales, and marketing The art of positioning, messaging, and storytelling for product launches How PMMs collaborate with demand gen, sales, content, and...

What exactly does a Product Manager do in the world of SaaS? A lot of job descriptions require PMs to “manage roadmap”. But what does roadmap management truly entail? In this episode of SaaSy Moms, Anya and Wendy will deep dive into the broad aspect of PMs responsibilities, and explain how to make an impact on business through product. (00:01:34) The True goal of product management (00:01:58) How...

In this episode, we break down the fundamentals of SaaS—what it is, why it’s such a game-changer, what makes SaaS a unique business model, and what it takes to succeed in the industry. We also talk about how to balance pregnancy with full-time job. Probiotics to help with gassiness: ⁠https://amzn.to/4ahLOLG⁠ Checklist for Kids: ⁠https://amzn.to/4jyoNrM (00:00:40) What is SaaS? (00:03:00) The Story...

In the 1st episode of SaaS-y Moms, Wendy and Anya introduce themselves, their journey as mothers and tech professionals, and the purpose behind starting the podcast. Anya shares her experience as a new mom with a four-week-old baby, while Wendy reflects on her own parenting journey, managing three kids, including twins, alongside a thriving career in the tech industry. The episode explores the cha...