Revenue on the Rocks

In Episode 3 we discuss ways sales and marketing can work with customer success to reduce churn and increase customer satisfaction.  Specifically, we cover: 1) Why there is tension between sales and customer success 2) How a misaligned ICP contributes to that tension 3) Is marketing or sales ultimately responsible for filtering out bad quality leads 4) How to use churn data and an open line of com...

In Episode 2 we discuss our journey of putting pricing on the Navattic website, how we aligned on this decision, and the results we've seen so far. Specifically, we cover: 1) Why sales and leadership teams are typically scared of transparent pricing 2) What was our internal tipping point to move to public-facing pricing 3) How GTM teams benefit from public pricing 4) How our sales cycle has change...

In our first episode, we chat about why we made this podcast, why sales and marketing don't typically get along, and ways to improve the relationship. Specifically, we cover: 1) Personality differences between sales and marketing 2) How to better understand and connect with your GTM counterpart 3) What to look for in a sales or marketing leadership hire 4) Why you need to trust your GTM leader 5)...