Rethink Association

Reintroducing Rethink Association. The Highroad Strategic Account Managers, Morgan and Garra, have teamed up to bring you latest in association marketing. This episode we will be discussing sales and marketing teams and issues that sometimes arise as they try to align their goals.

You can't turn up the engagement with email if your data isn't up to par. Listen in as Lindsey Loving, Director of Communications at News Media Alliance shares her story of one re-engagement campaign that left over half their contacts on the un-engaged list. It's a year later and she's implemented a data hygiene program that has her members engaging with NMA again.

Elisa Brewer Pratt, CEO of Brewer Pratt Solutions LLC, joins us in this episode to look into the future of what the association member will look like in 2030.  In this riveting conversation with "association-guru" Elisa, we cover: the human experience of that future member, the "goose-bump" effect for getting a yes to membership, and how to balance the technology and the personal.

When your last great digital experience is setting the bar like Spotify's Discover Weekly serving you musical playlists to your taste, associations need to step up to better serve their members and customers. In this episode with guest Skylaur Morris from the Armed Forces Benefit Association we see a glimpse of what it was like to go through a major data integration project with HighRoad.

This is a special broadcast from HighRoad's Spring VirCon 2021 where we had a panelist of association professionals, including Alicia Valencia Erb from NASCUS, Haylie Kohn from ASN, and Dave Caruso from HighRoad, discussing their experience with each generation from major events to the right tools to reach each audience.

Associations are making progress with DEI issues but, "There's always progress to be made." says our very first guest Tony Gentry from Rotary International. Here's what one organization does to make Gen Z members feel heard and accepted and how they address DEI topics across their association.

What's in the way of associations reaching Gen Y & Z? We narrowed it down to three big challenges: technology, culture, and the status quo. Associations adapting and conquering these challenges are positioned for growth.

This month your hosts Nicole Crilley, Ariel Saultz, and Emily Nash share the five trends of Gen Z. We pull our findings from a Spotify-led effort that spanned eight countries and assimilates the wealth of data collected from the Spotify platform. By understanding the big trends of Gen Z, we think associations can strategically align their tools and tactics for a more attractive offering to young m...

In the first episode of Rethink Association your hosts Nicole Crilley, Ariel Saultz, and Emily Nash, introduce themselves, share their backgrounds that led them to working exclusively with associations, and make the case for why their experience as Generation Z and Millennials in marketing give them a unique point of view when discussing associations' appeal to Generations Y & Z.