MarketScale
Retail Refined
Retail Refined, hosted by Melissa Gonzalez, is designed for retail leaders and lovers alike, and explores the in-store technology of the future, challenges the industry’s preconceived notions and brings together retail’s biggest names to understand the brand strategies that will define the next decade in retail.
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The Power of Resell Strategy with Archive Video 04.04.2023 11:45
In this episode of Retail Refined: Shop Talk Europe 2023, host Melissa Gonzalez discussed the power of resell strategy with Emily Gittins, CEO and Co-Founder of Archive, a platform that empowers the resale revolution. Gittins discussed how Archive assists brands in launching their resale programs, allowing them to tap into the growing trend of secondhand shopping. She also highlighted Archive’s re...
The Future of Social Commerce and Content Creation Via AI 08.03.2023 29:12
Social commerce may be a newish idea for U.S. retail brands, but it is a trendy marketing tool in China. How popular? Sales in China from social commerce platform purchases reached $363 billion in 2021. Compare that with the U.S., where social commerce sales were $36.6 billion in the same year. The trend is growing, however, and by 2025 those sales look to reach $79.6 billion, more than double the...
The Future of Social Commerce and Content Creation via AI Video 06.03.2023 29:11
As the retail industry continues to evolve, retailers are constantly searching for ways to create more engaging and personalized content that will resonate with their target audiences. In this episode of Retail Refined, Benjamin Benichou, CEO of Drop, joins Melissa Gonzalez to discuss the ways that AI is revolutionizing content creation and social commerce. Benjamin shares his insights into the ke...
How AI Video Analytics is Helping Retailers Deliver Better In-Person Experiences Video 13.02.2023 6:49
In this episode of Retail Refined, host Melissa Gonzalez, Principal at MG2/ Founder of The Lionesque Group sits down with Tracy Benaman, Deep North VP of Retail Sales, at NRF's Big Show to discuss how AI video analytics is revolutionizing the retail industry. Tracy shares how retailers are using AI video analytics to gain valuable insights into customer behavior, improve in-store experiences, and...
Why Retailers are Using Computer Vision to Help Customers Find the Perfect Shoe Video 24.10.2022 31:13
Currently, the customer journey for shoe shopping is quite involved and tedious. Consumers shop for shoes, read reviews and shoe sizing graphs, maybe even go in store to try shoes on, and often buy multiple pairs in various sizes. Sometimes they even buy the same product in different sizes — only to ultimately return many if not all that don’t fit. Clearly, this isn’t the most effective, profitabl...
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