RESTAURANT STRATEGY

#541 - The Hidden Cost of Being “Nice” ***** This week's episode is brought to you by: MARGIN EDGE VISIT :  https://www.marginedge.com/lp/chip This week's episode is brought to you by: DAVO VISIT:  https://davosalestax.com/RestaurantStrategy ***** NICE is different than KIND. Let's talk about why you being nice is costing you people and money.  *****   If you want to snag a copy of Chip's book,  T...

#540 - The Myth of Word of Mouth *****  This week's episode is brought to you by: MARQII  VISIT:  https://marqii.com/ This week's episode is brought to you by: RESTAURANT TECHNOLOGIES VISIT:  https://www.rti-inc.com/   ***** Word-of-Mouth  is a result. What you need is a system for making it happen.    *****   If you want to snag a copy of Chip's book,  The Restaurant Marketing Mindset...  CLICK H...

#539 - Why “Trusting Your Managers” Is Costing You Money ***** This week's episode is brought to you by: MARGIN EDGE VISIT :  https://www.marginedge.com/lp/chip This week's episode is brought to you by: DAVO VISIT:  https://davosalestax.com/RestaurantStrategy ***** One of the most important aspects of the P3 Mastermind is to help owners get themselves out of the operation. The way we do that is th...

#538 - Social Media is NOT Content, It's Communication at Scale *****  This week's episode is brought to you by: RESTAURANT SCALE SECRETS VISIT:  https://restaurantscalesecrets.com/Chip This week's episode is brought to you by: OVATION VISIT:  https://ovationup.com/chip/ ***** Social Media isn't about likes and followers. It's not about keeping up with trends or going viral. It's an opportunity fo...

#537 - Menus Are Operational Tools, Not Art Projects *****   This week's episode is brought to you by: KICKFIN VISIT:  https://kickfin.com/demo/ This week's episode is brought to you by: AJINOMOTO VISIT:  https://ajinomotofoodservice.com/ ***** We are in the business of "selling things." And there is one piece of sales colateral you give to every single person who walks into your restaurant. What...

#536 - Stop Chasing New Guests *****  This week's episode is brought to you by: RESTAURANT SCALE SECRETS VISIT:  https://restaurantscalesecrets.com/Chip This week's episode is brought to you by: OVATION VISIT:  https://ovationup.com/chip/ ***** Customer Acquisition is a crucial piece of any restaurant's marketing plan... but only if there's a clear strategy to get them back.    *****   If you want...

#535 - The Real Reason Your Labor Is Out of Control *****   This week's episode is brought to you by: KICKFIN VISIT:  https://kickfin.com/demo/ This week's episode is brought to you by: AJINOMOTO VISIT:  https://ajinomotofoodservice.com/ ***** Stop trying to "cut labor."  Start redesigning your restaurant. *****  If you want to snag a copy of Chip's book,  The Restaurant Marketing Mindset...  CLIC...

#534 - You Don’t Have a Marketing Problem, You Have a Clarity Problem *****  This week's episode is brought to you by: MARQII  MARQII is your one-stop-shop for listings management and reputation management. Collect reviews in one place to make responding easy and effortless and win the SEO game to land at the top of more search results. Win back guests and put more butts in the seats with Marqii. ...

#533 - Busy Is NOT Profitable ***** This week's episode is brought to you by: OVATION OVATION provides frictionless feedback, streamlined guest recovery, and operational insights – all focused on the guest and perfected for restaurants. VISIT:  https://ovationup.com/chip/ ***** This week's episode is brought to you by: DAVO Automate your sales taxes using DAVO BY AVALARA. The software integrates w...

#532 - The Connection Between Marketing and Culture (ENCORE) *****  This week's episode is brought to you by: MARQII  MARQII is your one-stop-shop for listings management and reputation management. Collect reviews in one place to make responding easy and effortless and win the SEO game to land at the top of more search results. Win back guests and put more butts in the seats with Marqii.  VISIT: ...

#531 - How to Inject True Hospitality into Our Restaurants ***** This week's episode is brought to you by: OVATION OVATION provides frictionless feedback, streamlined guest recovery, and operational insights – all focused on the guest and perfected for restaurants. VISIT:  https://ovationup.com/chip/ ***** This week's episode is brought to you by: DAVO Automate your sales taxes using DAVO BY AVALA...

#530 - What Exactly is a Figure Eight? *****  This week's episode is brought to you by: MARGIN EDGE VISIT :  https://www.marginedge.com/lp/chip This week's episode is brought to you by: RESTAURANT SCALE SECRETS VISIT:  https://restaurantscalesecrets.com/Chip ***** A Figure Eight is the repeated set of tasks that an employee is responsible for throughout service. You teach it to your people so they...

#529 - If You Can't Take a Vacation, You Don't Have a Business *****   This week's episode is brought to you by: KICKFIN VISIT:  https://kickfin.com/demo/ This week's episode is brought to you by: AJINOMOTO VISIT:  https://ajinomotofoodservice.com/ ***** If you can't take a vacation, guess what? You don't have a business... you gave yourself a job!  This is how you fix it.  *****  If you want to s...

#528 - How to Find a POS That Works for You *****  This week's episode is brought to you by: MARGIN EDGE VISIT :  https://www.marginedge.com/lp/chip This week's episode is brought to you by: RESTAURANT SCALE SECRETS VISIT:  https://restaurantscalesecrets.com/Chip ***** Connect with Sam Maddox , founder of BridgeWave to see how they can help:  EMAIL:  sam@bridgewave.io WEBSITE:  https://bridgewave....

#527 - Putting Employee Retention Front and Center *****   This week's episode is brought to you by: KICKFIN VISIT:  https://kickfin.com/demo/ This week's episode is brought to you by: AJINOMOTO VISIT:  https://ajinomotofoodservice.com/ ***** KickFin:  https://kickfin.com/demo/ KickFin is an incredible tool that allows for instant, cashless, tip payouts the second an employee's shift ends. It save...

#526 - Google Should Be at the Heart of Your Marketing Strategy *****  This week's episode is brought to you by: MARQII  MARQII is your one-stop-shop for listings management and reputation management. Collect reviews in one place to make responding easy and effortless and win the SEO game to land at the top of more search results. Win back guests and put more butts in the seats with Marqii.  VISIT...

#525 - The Biggest Difference Between Independent Restaurants and Chains ***** This week's episode is brought to you by: OVATION OVATION provides frictionless feedback, streamlined guest recovery, and operational insights – all focused on the guest and perfected for restaurants. VISIT:  https://ovationup.com/chip/ ***** This week's episode is brought to you by: DAVO Automate your sales taxes using...

#524 - How to CRUSH Your Marketing Goals (ENCORE) *****  This week's episode is brought to you by: MARQII  MARQII is your one-stop-shop for listings management and reputation management. Collect reviews in one place to make responding easy and effortless and win the SEO game to land at the top of more search results. Win back guests and put more butts in the seats with Marqii.  VISIT:  https://mar...

#523 - Founder of Craveworthy Brands, Gregg Majewski (ENCORE) ***** This week's episode is brought to you by: OVATION OVATION provides frictionless feedback, streamlined guest recovery, and operational insights – all focused on the guest and perfected for restaurants. VISIT:  https://ovationup.com/chip/ ***** This week's episode is brought to you by: DAVO Automate your sales taxes using DAVO BY AV...

#522 - Why Not Raise Prices Every Single Month? *****  This week's episode is brought to you by: MARGIN EDGE VISIT :  https://www.marginedge.com/lp/chip This week's episode is brought to you by: RESTAURANT SCALE SECRETS VISIT:  https://restaurantscalesecrets.com/Chip ***** In this episode Chip walks you through a simple framework he teaches to all of his clients: Popcorn Pricing . You should be ra...

#521 - Busy Isn't the Same as Productive *****   This week's episode is brought to you by: KICKFIN VISIT:  https://kickfin.com/demo/ This week's episode is brought to you by: AJINOMOTO VISIT:  https://ajinomotofoodservice.com/ ***** Busy Isn’t the Same as Productive In this episode Chip walks you through a simple framework for how you can get out of the day-to-day and start being the CEO your rest...

#520 - Good Is No Longer Good Enough *****  This week's episode is brought to you by: MARGIN EDGE VISIT :  https://www.marginedge.com/lp/chip This week's episode is brought to you by: RESTAURANT SCALE SECRETS VISIT:  https://restaurantscalesecrets.com/Chip ***** Good food and good service is no longer enough. That's table stakes. To succeed you need to think bigger.    *****   If you want to snag...

#519 - 8 Ways to Increase Revenue (Without Spending a Dime on Marketing) *****   This week's episode is brought to you by: KICKFIN VISIT:  https://kickfin.com/demo/ This week's episode is brought to you by: AJINOMOTO VISIT:  https://ajinomotofoodservice.com/ ***** THE BOTTOM LINE Let's recap these eight strategies: Fix your menu mix - guide guests to high-margin items Stop giving away add-ons - ch...

#518 - Eight Bold Predictions for the Future of Restaurants *****  This week's episode is brought to you by: MARQII  MARQII is your one-stop-shop for listings management and reputation management. Collect reviews in one place to make responding easy and effortless and win the SEO game to land at the top of more search results. Win back guests and put more butts in the seats with Marqii.  VISIT:  h...

#517 - Eight Leadership Tips for 2026 ***** This week's episode is brought to you by: DAVO Automate your sales taxes using DAVO BY AVALARA. The software integrates with most POS systems. It sets aside your sales taxes, files on time, and submits payments before the deadline. VISIT:  https://davosalestax.com/RestaurantStrategy ***** Be predictably calm. Chaos happens. Great leaders don’t add to it—...