Rental's The Bottom Line

Imagine a rental yard where any electric machine works seamlessly with one battery. Product Manager Athan Tsokolas joins The Bottom Line podcast to unveil how standardization is making this a reality. We explore how it is a game changer from charging and data insights to safety and maintenance, all while driving down total cost of ownership and helping the industry meet decarbonization goals.   Le...

The wave of artificial intelligence has already hit. It’s here and changing everything. Rental’s The Bottom Line connects with Pankaj Prasad, founder and CEO of Airwave to discuss where A.I. fits in with equipment rental and how it can help with equipment fleet maintenance and management. Learn more about your ad choices. Visit megaphone.fm/adchoices

Best known for high-end technology solutions like home robotics, gadgets, and more, CES also features many – many – more industries than home electronics. For example, new construction equipment are now on the floor. As exhibitors within the Oshkosh booth, JLG featured “the jobsite of the future.” Rental’s The Bottom Line connected to find out what that means and how equipment rental fits in at CE...

What will 2025 bring to the general equipment and tool rental industry? What challenges will rental companies face? We start with these and more in this episode of Rental’s The Bottom Line podcast with returning guest John Jeanguenat, Vice President for the Equipment Segment at the American Rental Association. Learn more about your ad choices. Visit megaphone.fm/adchoices

With The ARA Show returning to Las Vegas in 2025, Rental's The Bottom Line podcast connected with Chris Hammes, Vice President of Association Services and Events at the ARA, and John Jeanguenat, Vice President for the Equipment Segment at ARA for inside information on what to expect at the show. The ARA Show 2025 is scheduled for January 28 to February 1. Learn more about your ad choices. Visit me...

The Rental E-Summit, sponsored by Briggs & Stratton, was a one-day event focused on the importance of standardization in overcoming the challenges posed by energy transition and provide a platform for rental businesses and their suppliers. What can the U.S. equipment rental market learn? Learn more about your ad choices. Visit megaphone.fm/adchoices

As a provider of power, Vanguard has been providing an electrification solution for the five years now. Many of these solutions are outdoor power machines with a majority of those machines in the rental market. Join editor Jonathan Kozlowski and Jason Steadman, business development executive, rental at Vanguard to what an electrified rental market looks like. Learn more about your ad choices. Visi...

Rental Editor Sarah Webb sits down with Aaron LaCroix, senior product manager at Generac Mobile, to discuss the ins and outs of battery energy storage systems, how they can be implemented to create hybrid solutions and how rental companies and their customers can leverage these systems to become more sustainable in their operations. Learn more about your ad choices. Visit megaphone.fm/adchoices

Briggs & Stratton Senior Marketing Manager for Electrification Christine Davison discusses the company’s current blend of battery and engine power solutions as the shift towards construction equipment electrification continues. Contractors and OEMs alike can see new and ready-to-work electrification solutions at World of Concrete 2023, the Vanguard booth (Silver Lot — O31434) January 17-19 in Las...

Rental Pros Editor Sarah Webb sits down with Christine Hammes, ARA Vice President of Association Services & Events, to discuss what is new for the 2023 ARA Show, how attendees can make the most of their experience and more. The show will take place Feb. 11 - 15, 2023 in Orlando, Fla. Learn more about your ad choices. Visit megaphone.fm/adchoices

Mark Malekoff, director at Thermal Intelligence, sits down with Rental Editor Sarah Webb to discuss the importance of sustainability initiatives within the rental industry and how sustainable products, such as the company’s Basecamp product, can actually make end users more efficient and boost their bottom line. Learn more about your ad choices. Visit megaphone.fm/adchoices

 James Auerbach, vice president of the American Rental Association (ARA), sits down with Rental Editor Sarah Webb to talk about why the rental industry should be promoted more as a career path. With labor woes worsening, the pair also discuss what the ARA is doing to ensure workers already involved in the rental industry stay in the industry. Learn more about your ad choices. Visit megaphone.fm/ad...

In this episode of Rental’s The Bottom Line, Trackunit's CEO, Soeren Brogaard and ZTR's CEO, Sam Hassan, discuss the companies' merger. The two talk about the need for global construction applications in an environment where data-led on-site, supply-chain and head office decisions will become increasingly critical. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of Rental's The Bottom Line, Editor Alexis Sheprak talk to Alex Schuessler, founder and president of International Group at SmartEquip. SmartEquip was recently acquired by Ritchie Bros., so they dive into what the acquisition means to the rental industry at-large and the future of the company.  Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Rental Editor Alexis Sheprak sits down with Matthew Elvin, CEO of Xtreme Manufacturing and Snorkel for the global manufacturing business. They discuss new innovations from Snorkel, including the first lithium-powered boom lift in their lineup, the A46JRTE, as well as dive into the future of electrification and lithium-powered machines.  Learn more about your ad choices. Visit mega...

In this episode of Rental's The Bottom Line, Editor Alexis Sheprak chats with Ian Iringan, outside sales representative for Arvada Rent-alls in Colorado, about the business values that help keep employees around, what makes a great boss, and advice for people either looking or hiring for a job.  Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of Rental's The Bottom Line, Editor Alexis Sheprak has a conversation with Chris Meyers, product manager for utility engines at Briggs and Stratton, about commercial engine innovation trends taking over the equipment industry and the benefits they bring to the rental market.  Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of Rental's The Bottom Line, Editor Alexis Sheprak sits down with Jeremy Bailey, director of product and project management at Doosan Portable Power. They talk about what the company is bringing to the 2021 ARA Show, expectations for the return to in-person events, and new products they see contributing to the future of rental.  Learn more about your ad choices. Visit megaphone.fm/...

In this episode of Rental's The Bottom Line, Editor Alexis Sheprak sits down with Kyle Clements, founder and CEO of Quipli, and Mckena Voshell, business development at Quipli, to talk more about the company, their mission, why companies need an online presence, and more.  Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of Rental's The Bottom Line, Editor Alexis Sheprak sits down with Mark Malekoff, director of Thermal Intelligence, to talk about their award-winning BASECAMP product, which is a three-in-one light tower, generator, and heater. They touch on its benefits, GREEN Seal certification, and more. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of Rental's The Bottom Line, Editor Alexis Sheprak sits down with Skyjack Vice President of Marketing Malcolm Early and Director of Product Management Kurt Atchison to learn more about their newly redesigned telehandlers, the TH Series. They mention where the inspiration came from for the machines, why the redesign took place, and their reception throughout the industry.  Learn mor...

In this episode of Rental's The Bottom Line, Editor Alexis Sheprak talks to Marshall Shaver, VP of sales and marketing, and Justin Kissinger, VP of marketing, from Hy-Brid Lifts about June's National Safety Month and the lessons rental business owners can learn from it about safety. They also talk about trends in the rental industry, fall prevention, and more.  Learn more about your ad choices. Vi...

In this episode of Rental's The Bottom Line, Editor Alexis Sheprak sits down with Ron Scheffler, senior product manager for RYAN, and Christian Schloegel, a lawn care business owner from the Chicago area who has a thriving business at 19-years-old. They talk about landscaping equipment for rental fleets, digital marketing, and how to elevate your rental business.  Learn more about your ad choices....

In this episode, Karen Scally, a construction industry expert, speaks with Ben Preston, chief marketing officer and co-founder of Gearflow, about how rental businesses can tackle online marketing. They cover topics like common misconceptions, tips, and SEO, as Preston shows why, and how, rental businesses should compete online.  Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of Rental’s the Bottom Line, Rental Editor Alexis Brumm talks to Brant Kukuk, compact equipment product manager, and Chapman Hancock, product marketing manager for vacuum excavation, from Ditch Witch about the ROI for rental business owners in vacuum excavators, walk-behind trenchers, and stand-on skid steers.  Learn more about your ad choices. Visit megaphone.fm/adchoices