Renovating Real Estate

Let's get real about measuring marketing effectiveness in real estate. It's not just about tracking transactions – it's about understanding whether you're building the right kind of business for YOU . Your marketing approach falls into two distinct categories: advertising (high immediacy, low status) or brand work (low immediacy, high status). Cold calling and lead purchases might get quick result...

It's April 2025, and the real estate world is spinning with portal wars, private listing networks, and volatile interest rates. But here's the truth - every spring brings its own brand of chaos. The difference between surviving and thriving lies in three essential steps that keep you anchored when everything else feels adrift. The Three P's: Your Foundation for Success First, establish your pillar...

Joel’s firm recently hosted its annual awards ceremony. Afterwards, an agent sent a heartfelt message. It wasn't just a testimonial - it was a declaration of belonging to something greater than commission splits and transaction counts. This agent described their brokerage as "something rare and extraordinary," where excellence comes with heart, and hustle is rooted in humanity. What sets this brok...

Agent numbers are swelling, but transactions are shrinking. A year ago, there were conversations about agents leaving the industry. Some were estimating a 30-40% drop off. That hasn’t happened - yet. In our latest episode, we unpack the paradox of our current market- more agents competing for fewer deals. We'll explore how this imbalance is reshaping brokerage hiring practices, challenging traditi...

2025 hasn’t delivered much by way of stability, and more change is sure to come. In this episode of Renovating Real Estate, we discuss industry dynamics, focusing on the uncertainty agents may be feeling today. Of course, there are things within your control: leadership in supporting agents, identifying challenges, and maintaining communication, to name a few. My favorite part of this conversation...

We’re fast approaching a time when realtors who don’t operate as a business will be out of business. That may seem harsh, but it’s the truth. My favorite part of this episode starts at minute 23 where we lightly touch on why your decisions (how you operate and who you affiliate with) matter. Our conversation may be a good precursor to listening to this free pod with James Dwiggens and Rob Hahn. Th...

Your car flashes dashboard lights. Your phone tells you to shift to low power mode. What about your business? How do you recognize warning signs, respond accordingly, and adjust? We're cresting into March, typically the time of year when agents and admin get busy. They get so busy that December decisions (those business plans you poured over) get thrown out the window. They scream YOLO and hope it...

You have two choices. You can invite me in or I'll simply bust down your door and let myself in, but one way or another, I'm coming into your life - Steve Keating What’s your “change DNA?” If we can answer that, we’ll have a much easier time making beneficial changes in ourselves and our business. This is a public episode. If you would like to discuss this with other subscribers or get access to b...

What’s effective communication? What steps do you take to align your daily actions with your core intentions? There are many ways to communicate, but none will be effective if you have a wandering purpose or no point of view. That means knowing your core values. Effective communication requires us to be clear about what we believe first. Only then can we begin to craft messaging that gets us the r...

Is there a difference between advertising, marketing, and branding? You bet. When you understand the difference, you can build an effective plan that complements YOU. Becky and I share our personal experiences with advertising and brand work. Watch and listen as we talk about how these tools help you communicate in 2025. This is a public episode. If you would like to discuss this with other subscr...

What if you didn’t have to do more? What if you could do less, better, and with more efficiency? You can - and should. Today, Joel and I discussed working with intention and strategy instead of just following our feelings. Give it a listen (or a watch), and let us know your thoughts! p.s. Becky will be back with us next week - she was busy being the best broker in Wisconsin :) This is a public epi...

Recently, I had the pleasure of leading a Success Lab session for the Ten Tenths community. We dove deep into our industry's changing landscape, and the feedback was incredible. I'm excited to share this exclusive replay with my subscribers. In this recorded session, I explore two fundamental questions that every broker and agent need to answer: * What kind of business am I running? * What phase o...

I think agents and brokers are tired of recycling the same old business planning strategies, and yet many of you are about to do it again. It's time to break free from this tired cycle, especially now. The industry has changed, and so should our planning and training. And yet, innovation or spearheading change comes at a cost. The cost of comfort. Growth and comfort rarely co-exist, and change can...