Remarkable Marketing Podcast

Unlock the secret to storytelling success in marketing with insights from Heather Parady, a creative entrepreneur and seasoned content strategist. Heather opens up about her own struggles with content traction and reveals how embracing creative restrictions transformed her storytelling approach. By confining herself to a specific chair and format, she discovered the power of structured narrative f...

What are some awesome and very weird things about LinkedIn you should know? Our guest, Sam Swirsky is a LinkedIn coach with a knack for unraveling the platform’s intricacies, shares his personal transformation from a directionless user to working with some of the biggest influencers on the platform. By dissecting the habits of LinkedIn’s top influencers and collaborating with heavyweights like Jus...

How did Nick, the CEO of the world's largest innovation software company, IdeaScale, transition from the high-paced world of Wall Street to leading the charge in innovation? Join us as we uncover Nick's remarkable journey and gain insights into how IdeaScale leverages crowdsourcing to unlock new ideas and foster creativity within organizations. Nick reveals how his strategic approach to...

Today we discuss how marketers can drive billions in value with Joelle Kaufman, a CMO and CRO from Silicon Valley with 25 years experience. Joelle shares her expertise on how smaller companies can punch above their weight in the eyes of enterprise clients. We explore her pivotal experience at Bloom reach, where a groundbreaking insight about product searches—more starting on Amazon than Google—pro...

In this episode, we dive into the transformative role of AI in revolutionizing sales and marketing, featuring insights from Laura Kamrath, CEO of Zebra Marketing. Laura demonstrates how AI and automation can double sales efficiency by streamlining lead generation, qualification, and follow-up processes. The discussion includes the benefits of integrating AI, such as handling administrative tasks,...

Today we discuss how Content-Led Growth can increase your lead generation by up to 300% with insights from Michael Marchese, the founder and CEO of Tempesta Media. Discover how a 20-year-old insurance company overcame the challenges of transitioning from outdated marketing strategies to a vibrant digital presence. Michael shares the transformative journey of crafting a content-led customer acquisi...

How do you turn product marketing into a powerhouse for growth and efficiency? Join us as Georgiana Laudi, co-founder of a boutique consultancy specializing in B2B SaaS growth, unveils her secrets to crafting compelling product messaging and positioning. You'll learn how transitioning from feature-focused to outcome-based communication can revolutionize your approach, as illustrated by a grou...

Discover the advertising strategies the best marketers are using to drive millions more in sales on Amazon while increasing profit margins with our expert guest, Robyn Johnson.  Robyn brings over 14 years of e-commerce experience to the table and she shares her incredible journey founding an agency that empowers brands to sell millions more on Amazon and Walmart. We promise you'll hear great...

Peg Fitzpatrick is today's guest and she discusses what she has learned being a social media guru and influencer for 10+ years.  Peg has written a new book on Social Media Marketing for Small Businesses .  Peg shares some great stories about working with social media legend Guy Kawasaki. Navigating today’s social media landscape can be overwhelming, but fear not! We dissect the strengths and...

In this episode, we explore email marketing strategies for 2024 with digital marketing expert Cat Valverde, founder of Profesh. Discover how to generate significant revenue through email marketing without additional advertising costs. Kat shares insights on navigating a post-ad economy and offers practical tips, such as leveraging your email list, crafting creative messages, and making compelling...

Discover the power of empathy in marketing with our guest Chris Gray, a behavioral psychologist specializing in marketing known as the Buycologist. With over 30 years of experience in sales and marketing, Chris shares personal stories and insights that reveal how putting aside biases and understanding emotional consumer motivations can revolutionize marketing strategies.  This episode promises a d...

Learn the secrets to running and winning sweepstakes!  Business leaders can  transform sweepstakes into a powerful marketing tool with our special guest, Carolyn Wilman, a marketer and sweepstakes expert. Carolyn shares her fascinating transition from the IT sector to becoming a sweepstakes connoisseur, and she provides listeners with practical tips such as setting up a dedicated email for entries...

Why Your Marketing Strategy Is Failing and Costing You Money This episode explores common reasons behind ineffective marketing strategies and highlights why businesses often waste money on marketing efforts. The discussion aims to provide insights into optimizing marketing spend and improving overall marketing effectiveness. Discover how strategic marketing research and targeted planning can trans...

Ever wondered what sets a truly impactful personal brand apart from the rest? Join us as we talk personal branding with Isaac Mashman, a seasoned personal branding consultant. From network marketing to managing musical talent, Isaac's entrepreneurial journey has been diverse and enlightening. He shares with us his unique approach to personal branding, emphasizing that the essence of building...

Exploring the Creator Economy Shift and the Rise of Descript with Andrew Mason In this episode, we delve into the significant shift towards the creator economy, discussing how over 200 million creators are reshaping marketing on platforms like YouTube, Instagram, and TikTok. Our special guest, Andrew Mason, CEO of Descript, provides insights into this trend and shares the journey of Descript, an i...

How can you make a B2B brand go viral on social media?  In today's episode we discuss how Mallory transformed her company's social media presence using humor and relatability, driving engagement from millions of people and growth. Ever wondered how to foster a culture of innovation within your team? Mallory offers invaluable insights on the importance of having structured, documented pro...

Discover how Brian Smith, the visionary founder of Strategy Ladders, turned the adversity of losing all his clients during the COVID-19 pandemic into a golden opportunity. By harnessing the power of his personal brand, Brian built a thriving consulting business with over 40 consultants to $10 Million in annual revenue using personal branding. This episode is packed with insights, including how Bri...

Unlock the secrets of explosive growth marketing with insights from Alex Montas who has driven over $200 million in revenue for top brands. Learn from his groundbreaking strategies at Bloomberg Media, where he skyrocketed the company's revenue to $100 million in just three years through focused performance marketing, deep audience understanding, and innovative pricing experiments. Discover ho...

Today we discuss how leaders become a captivating speaker that can entertain and inspire audiences.   Our guest Peter George is an author of a book on this subject and a public speaking coach. Ever wondered how a speaker can turn a mundane presentation into an unforgettable experience? Peter shares his personal journey from battling a lisp and stutter to becoming a highly sought-after public speak...

How does being in the military prepare you to be a great marketer?   In today's episode we discuss using military precision to drive digital marketing success.  Our guest is Jim Fuhs, a retired Marine Corps Lieutenant Colonel who has become an influencer marketing expert. Discover how Jim's disciplined approach led to rapid success with Amazon's influencer program and the creation o...

Today we discuss how to run great marketing campaigns with Joshua Ramsey, a veteran Chief Marketing Officer who has run thousands of campaigns. Joshua talks about his fascinating journey and reveals how a core message and strategic placement can captivate your target audience. Learn from his innovative 12-touchpoint strategy with an example that will shock you. Ever wondered what sets a creative C...

Curious about how AI is transforming the landscape of marketing? Join us as we host Jess Gonzalez, a seasoned marketer with a decade of experience at the intersection of AI and marketing. You'll uncover the secrets behind Jess's innovative approach to content production and curation. From scraping trending topics on Reddit to leveraging a human-in-the-loop system, Jess and her team have...

Ever wondered how you can multiply your earnings while gaining precious personal time? In this episode, we sit down with Dr. Noah St. John, a distinguished keynote speaker and author of 25 books, who reveals his powerful strategies for achieving remarkable financial success without falling into the trap of hustle culture. Dr. St. John shares inspiring success stories, including a client who transf...

Join us in this episode as we welcome two industry titans, Kim Walsh Phillips and Justin Guarini. Kim, a marketing genius with a track record of transforming high-profile clients, teams up with Justin, a seasoned performer from American Idol and Broadway. They share their combined expertise to teach you how to capture your audience’s emotions and turn leads into loyal clients through powerful stor...

In this episode, Eric welcomes Sandra Long, a renowned LinkedIn and personal branding expert and author of two books on the subjects. Sandra shares her journey from B2B sales and leadership to becoming a LinkedIn consultant over the past 11 years. She discusses comprehensive strategies for optimizing LinkedIn profiles, building a personal brand, and the importance of building trust and relationshi...