REFERRALS PODCAST

Every organization has a culture, whether we're intentional about it or not. Leaders cultivate the culture and that impacts the results we get. How people feel, speak, act and interact within our businesses is what ultimately drives our success and profitability. The problem with culture is that it's very often just stated, not lived and even worse, without realizing it, leaders could be killing t...

Michael J. Maher has a very important announcement for you! We've had so many requests to do a live event and bring everyone in GenGen together.....well, Michael's going to make that happen! Listen to this entire episode for all of the details. Three Things You'll Learn In This Episode - What's Your SuperPower? We all have one. What's yours? - What's the #1 question to ask your database? It's a qu...

The power of events as a business growth strategy is well-documented - they allow us to connect with people and elevate our relationships. The power of creating a vision board has also been proven - when we see ourselves in future, we get there faster.   What would happen if we hosted an event centered on vision boards? When our tribe can vision board together, it combines 2 powerful things that p...

A dialed in, successful business and life is ultimately a stack of systems, routines and rituals that serve the individual. One of our most powerful rituals is our morning routine. What we do every AM has the power to affect not just the next 24 hours, but our entire week and month.   As entrepreneurs, we can't just wake up and get straight into the day. We need an intentional system that sets us...

In today's connection-starved world, the cold, fist-to-the-face marketing strategies that once worked are falling flat. Relationships are the key to building a thriving, blooming real estate business.   While many people don't believe a referral-based business can rival (and even surpass) a marketing-based one, the numbers don't lie. Agents who focus on deep connections do better consistently, and...

You show up at your desk and you just can't get focused or get into flow. You can't come up with ideas. You're forgetting things. You're easily distracted and you're experiencing afternoon slumps. Your usually brilliant brain just feels fried.   Sounds like you have brain fog - an ailment that troubles a lot of entrepreneurs. Now you might blame this issue on a ton of other things, but your brain...

Nothing kills your hosting confidence like throwing an event that ends up being a dismal failure. Sending out invites, having no one show up and not generating referrals will make you want to throw in the towel.   It's easy to take it personally, but the problem isn't you, it's the events system you're using.   How did our guest go from event stress to an event that generated 17 referrals for her,...

In a competitive business landscape, entrepreneurs overlook the power of launch parties and grand openings. Not taking the time to make that memorable first impression is a huge missed opportunity and even a huge setback.   That's where a grand opening event comes in.   It's the perfect opportunity to showcase our businesses and services, connect with the local community, and imprint ourselves in...

Events are not just gatherings. They are opportunities for meaningful conversations and connections. The key is to create events that go beyond the ordinary, offering value and engagement for attendees and sponsors alike.   By curating experiences that resonate with our audience and providing valuable insights or entertainment, we can turn our events into memorable occasions that leave a lasting i...

In the competitive realm of real estate, one of the persistent challenges agents face is the struggle to consistently prospect, and attract potential buyers through open houses.   The traditional approach to open houses often lacks innovation, making it challenging to stand out in a crowded market. Peyson Robertson did it with 190 open houses in 190 days. It sounds crazy, but his approach made it...

Here is part 2 of our Top 10 Episodes of 2023!  This episode focuses on the top 5.  Which episode will be the number on epiosde of 2023????  Listen on and find out!   Everybody loves summer…expect your business. When the temperatures warm up, your schedule starts competing with all the summer stuff going on. This is where a morning ritual comes in. No more mayhem in the AM, now you have infinite c...

Another year, another collection of awesome, insightful, actionable conversations on referrals. 2023 taught us that the lead generation methods that were once tried and true don't work anymore.    People don't want cold calls, they don't want their doors knocked. They are craving the attention, connection and generosity of people who truly care. That's where we can come in. When it comes to maximi...

It's no secret that there is immense value in handwritten notes. They can help create and maintain meaningful relationships, and bring more value to our businesses.   So in the month of November, we challenged ourselves to handwrite notes for 30 days for the Notevember challenge to bring more meaning to what we do.   In this noteworthy episode, I am joined by some of the notable people in the Gene...

The desire to make a difference in our lives is often overshadowed by the challenges of implementing lasting change. Many of us struggle to break free from unproductive habits and adopt new, beneficial ones.   Establishing and maintaining a morning routine can be a huge stumbling block. A morning routine is a strategic way to set the tone for the entire day. It's an opportunity to prioritize self-...

From a brand, spanking new agent in a new town to getting all her deals from referrals. That's what Aubrey Martin was able to pull off in just 1 year. Leveraging community connections and events is a powerful lead generation mechanism, and it all began with inviting local service providers to tea.   Real estate agents are the center of referrals in their town. When we show that we have a large cap...

At the end of every year, agents dust off their business plans to hit the ground running in the new year. But a business plan doesn't include a strategy for reaching out to and communicating with your tribe - which is just as necessary. That's why you also need an annual appreciation plan, and it's particularly critical in today's market.   The barriers to cold calling have never been higher, alon...

Low inventory, high interest, commission lawsuits and affordability (or lack thereof). Real estate is getting more challenging by the day, leaving consumers and agents alike wondering: what the heck is going on with the market?   There's a ton of uncertainty and fear right now, and if left unchecked, it leads to panic and ultimately, paralysis. Agents who combat the fear with communication, market...

The pressure to secure referrals in a competitive real estate market can be overwhelming. Seeing potential referrals slip away due to ineffective strategies can get extremely frustrating.   In a competitive market where everyone is vying for success, the challenge lies in not just maintaining friendly relationships but transforming them into reliable referral relationships.   How do we build a rep...

Join host Michael J. Maher in this heartwarming episode of The Referrals Podcast as he sits down with the inspiring Tracey Gates, author of the transformative book "The Power of a Few Kind Words: Create a More Meaningful Life, One Letter at a Time." 📖✨ Tracey shares her incredible journey from a soul in need of positivity to becoming a beacon of intentional kindness. Intrigued by the idea that w...

Competition is fierce in the real estate world so we can't afford to be stagnant. Relying solely on existing circles might lead to missed opportunities and stunted growth.   But networking is more than just attending events; it's about meaningful one-on-one meetings.   Networking should be purposeful and strategic, but how do we get started? Where do we hold these one-to-one meetings, and how do w...

In this digital age, the impact of events is often overlooked. With the never-ending array of online marketing tools, and people spending time behind screens, it's easy to wonder why we should even be hosting events?   Events are more than just gatherings. They are a powerful way to connect, inform, and genuinely delight. Hosting an event might just be what you need to foster deeper, lasting conne...

In a world that values speed and convenience over depth of connection, the need for meaningful connection remains unfulfilled.   The simple yet profound gesture of writing a handwritten letter can bridge the gap between digital relationships and real connections.   It's a way to reach out, uplift one another, and create a profound impact on people's lives. Handwritten letters are more than just wo...

The prolonged social isolation of the pandemic left a lot of people feeling lonely. Their social circles shrunk and their vibrant social lives stopped, making them feel caged. The desire to rebuild social bonds are now more intense than ever.   Hosting events is a powerful way to break the chains of loneliness and grow our businesses at the same time. By creating opportunities for people to come t...

Building a community online can be a daunting task. On top of that, deciding if Facebook groups are the right avenue for lead gen only adds to the uncertainty.   Many people aren't sure where to begin, how to grow their reach, and most importantly, maintain an engaged community. It's frustrating to invest time and effort into creating a Facebook group, only to see it fail to generate leads.   How...

Throwing events and creating memorable experiences is a guaranteed way to get leads for our real estate businesses. But the key to a successful event is not to make it about real estate at all.   The last thing we want to do is make people uncomfortable by talking shop - or worse asking for a referral. The amazing thing is, even if the event isn't about real estate, people will refer us if we make...