RedTech Podcasts

This episode dives into the integration of dashboard technology in radio, featuring insights from Ruedigar Landgraf, Steve Newberry, and Tina Murley. Topics include Kronehit Austria's strategy, QUU Interactive's developments, and revenue opportunities with dashboard screens. The discussion covers safety, synchronization, and the evolution of visual tech, alongside a live demonstration. The panel a...

This episode provides an in-depth look at Radio Week 2022 and digital strategies for the broadcasting industry. It begins with a comparison of on-premises vs. cloud computing for radio stations, followed by discussions on global cloud adoption challenges and strategies. The panel examines the pandemic's impact on cloud adoption and cybersecurity, offering insights from global broadcasters. Key top...

This episode of RedTech Podcasts dives into the dynamic changes within the radio industry, featuring insights from José Loureiro, Piero Rigolone, Matthias Pfaff, Bala Murali Subramaney, and Michael Tielen. The discussion covers content strategies from Portugal, Germany, and Malaysia, the shift to remote work, and ad targeting personalization. The panel explores on-demand content, balancing live an...

This episode features Omar Essack, Udi Tyagi, Antonio Arcidiacono, and Paul Cramer discussing the transformative impact of technology on the radio industry. Topics include multiplatform presence, content discovery, and challenges in ad tech. The panel explores audience engagement, real-time metrics, and the growth of FM and digital radio in India. Discussions also cover driving investment in radio...

This episode delves into the transition from linear to digital broadcasting, featuring insights from Chris Bannon, Steve Goldstein, and Chris Boyce. The panel explores early podcasting experiences, the timing and commitment required for digital shifts, and the challenges faced by established companies in this movement. They discuss metrics, incentives, and competition in the global digital space,...

This episode of RedTech Podcasts focuses on management and strategy in the radio industry. Panelists delve into attracting young listeners, adapting to new media trends, and creating engaging content. They discuss the importance of content investment, sourcing talent in the digital age, and collaborating with social media platforms. Case studies highlight global radio successes and failures, while...

In this episode, Omar Essack and Bryan Barletta dive into the digital audio transition and explore monetization strategies for digital content. They discuss ad serving, valuation, and the challenges of metrics in new media. The conversation highlights the evolution of online advertising over the past decade, the influence of big tech, and the hybrid future of AI in advertising. Bryan also offers p...

Omar Essack sits down with Detlef Wiese, CEO and founder of Ferncast, to explore the dynamic changes in radio and audio broadcasting. They discuss the evolution of the broadcast industry, especially in the wake of COVID-19, and how immersive audio technology is shaping the future. Detlef shares insights on Ferncast's transition to software solutions, catering to various user levels, and strategies...

In this episode, Omar Essack and Larry Rosin delve into the findings of the Infinite Dial Study, highlighting key trends in audio consumption and the challenges faced by traditional radio. They explore the dynamics between digital and traditional radio advertising, consumer attitudes toward ads and subscription services, and the evolving role of satellite radio. The discussion also covers radio's...

In Season 1, Episode 6 of RedTech Podcasts, Chris Boyce from Pacific Content joins Omar Essack to discuss the evolving landscape of digital audio. They explore the rise in podcast popularity, the differences between linear broadcast and on-demand audio, and the nuances of advertising in each format. The conversation covers the transition from traditional radio to on-demand content, the influence o...

Philippe Generali, CEO of RCS Worldwide, shares his insights on the evolving radio and podcast landscape. He discusses US advertising growth projections, the global chip shortage's impact on the automobile industry and radio, and the shift to digital integration and cloud-based automation. The conversation also covers cloud-based disaster recovery, the evolution of Revma streaming, and the challen...

Omar Essack speaks with Abhishek Sen, co-founder and CEO of NumberEight, about the evolving landscape of audio advertising. They explore the balance between personalization and privacy in building audience profiles, and how mobile devices play a crucial role in contextual targeting for radio advertisers. The discussion covers the underlying technology, the importance of privacy considerations, and...

Omar Essack sits down with Alexander Sempf to discuss his journey to Uganda and his initial impressions of Kampala. They explore the operations of the East Africa Radio Service (EARS), the impact of COVID-19 on the business, and the growth of radio advertising in Uganda. Alexander sheds light on the differences between European and African business practices, predicts the future of radio in East A...

Apurva Purohit shares her journey from science to media, discussing the unique challenges women faced in corporate roles in the late 80s and early 90s. She reflects on her appointment as CEO and the importance of reputation. The episode explores the evolving challenges for radio CEOs, strategies to compete with digital media, and demonstrating radio's value to advertisers. Apurva discusses infrast...

RedTech talks to Paul Cramer, Veritone’s managing director of Broadcast Solutions about how the company’s Attribute product allows advertisers to assess the performance of their radio campaigns. In this video, Cramer details how Attribute is able to demonstrate whether a campaign is effective in driving customer traffic. He also explains how the tool can help radio stations and their customers adj...