Quartz Obsession

The cheapest fix for AI's power problem is America’s power grid. That is, the one that already exists. A Brattle study puts the savings from running it ten percent harder at more than $100 billion. The fixes chasing that number run from dynamic line ratings to a five gigawatt-hour heat battery in South Dakota. Jackie Snow and six grid experts explain what keeps us from tapping into these solutions...

Residents of Scioto County, Ohio, learned about their new $1 billion Google data center after the deal was done. The county gave up 75 percent of the property tax on it for 15 years. Historian John Reeves compares what’s happening today with what happened the last time America built at speed. Catherine Baab-Muguira investigates the pledge signed by tech CEOs, which claims AI won't raise anyone's e...

America is rebuilding its power grid for AI before anyone can agree on how much power AI will need. In Ohio, one utility held 30 gigawatts of data center requests. When it asked developers for money upfront, requests dropped to 13 gigawatts. Jackie Snow follows the phantom demand clogging utility queues, the decisions already being made on numbers nobody trusts, and who pays if the guesses run hig...

America's grid runs at about half its capacity. AI needs more power. What’s the problem? Every new data center waits on a connection study, and the studies are still run by hand. The turbines and transmission lines that would add capacity take five years or more to arrive. Jackie Snow traces the wait through roughly three thousand utilities, each working the problem alone. CREDITS:  Power Pla...

AI needs more power, faster than America has ever built it. Power Play is a six-part investigation from Quartz into the bottlenecks, the fixes, and the economics at the core of AI development. Episodes 1 and 2 arrive September 15, then weekly through October 13.

There’s a lot of money to be made in the business of sleep. Take sunrise alarm clocks, fancy mattresses, REM-tracking wearables, and monthly deliveries of melatonin. But should we really be investing this much in hopes of catching a few more Z’s? In the final episode of season 8, we consult a bonafide sleep doctor on the matter and get a physician’s POV on a few questions keeping us up at night: W...

There are contactless thermometers, the Nose Frieda, co-sleeping. Trends in parenting gear and childrearing practices seem to evolve at faster rates than other sectors, a speed exemplified by a single product: strollers.  While we’ve been engineering ways to wheel children around for centuries, stroller manufacturers can’t seem to stop iterating on their models. Strollers have become a status iden...

From Dubai to Dublin to Dallas and back, air carriers are cashing in on a big business: credit cards.  In fact, analysts note that growth in the sector “significantly outpaces the overall credit card industry.” One carrier alone can profit billions from its cards in a calendar year and, in tandem, build loyalty by tying them up in frequent flier programs.  Why did airlines build out a business lin...

As the highest class of international racing for open-wheel, single-seater cars, F1 is worth more than $18B and stands to accelerate even more as a bonafide entertainment business as the Euro-born sport becomes more popular in China, the United States, and other global heavyweights. But F1 also faces its challenges, from new driving tech to adopt to new electrification pressures to confront.  In t...

Powering an electric car or truck is designed for people with private garages or who live in a major city with lots of accessible charging stations. Rural and suburban apartment-dwellers can’t just run cords out their three-story windows to juice up their rides through a 140-volt outlet. That would take days.  If we want any shot at transitioning to greener vehicles, how can we turbo-charge access...

Ever heard of Viagra, Rogaine, or Ozempic?  The process for turning a chemical compound into a household name is both a science and an art. In fact, naming a prescription drug can take a manufacturer up to four years, as a set of three monikers per medicine must run the gauntlet of several regulatory agencies. It all starts with determining a drug’s chemical and generic names — both of which invol...

Bought something you don’t need from an ad? Blame it on the algorithm. Disappointing singles on your dating app? Blame it on the algorithm. Come across a post that hits too close to home? Yep, it’s the algorithm. But what exactly is the algorithm, and when did it start shaping how we live digitally? We track the making of the algorithm — starting with ancient Babylonians and Greek mathematicians —...

Love a game, buy a game. Really love a game, buy a new, improved version of that game. The video game industry knows that you don’t even have to be a die hard gamer to get out your wallet for a chance to recapture the thrill of killing that zombie or discovering that master sword. Plus, there are new technologies to consider — new graphics to enjoy, new storylines to flesh out, the possibilities a...

Think of the world’s dirtiest industries and you’re probably thinking along the lines of oil or meat… but the buildings we live in, the bridges we drive on, the cars we drive in, those all involve something pretty nasty. Steel. Traditional steelmaking is a famously dirty process, but we’re here to tell you that there’s a greener way to make the thing that makes all the things.

We’ve long associated virtual reality with escaping to someplace more exciting, but the technology has never quite caught up with science fiction’s promise. But VR headsets’ emerging practical applications are a different kind of thrilling — training workers, helping in healthcare, making the workplace less stressful. All of these are reasons to celebrate, and show that VR headsets actually do hav...

Smart rings have been around for years. And according to some tech experts (and a lot of consumers), they might outlast the smartwatch. These sleeker, less bulky wearables collect more accurate data, often at a lower price point. And the technology has come a long way. But do we really want or need all this information about our bodies? And does having all that information at our, well, fingertips...

You’ve seen the endless sea of red when you’re stuck in traffic. But chances are, you haven’t given the simple tail light much thought. Car designers past and present have, though — and so has Jason Torchinsky, co-founder of auto news blog The Autopian. These signals, which include the lights that indicate a car’s existence on the road, brake lights, and turn indicators, have traveled from oil lam...

The Quartz Obsession is back for season 7, and this time, host Gabriela Riccardi will talk to guests obsessed with taillights, green steel, virtual reality headsets, and more. Join us on March 19 for a whole new set of topics you won't be able to stop thinking about.

These days, we’ve got photographic evidence of our memories just about everywhere we turn. But what about the memories that you have no way of calling up at the touch of a button or the turn of a page? That’s the case for entire older generations, and one global research project is using artificial intelligence to create images of the memories of early-stage dementia patients. It’s a futuristic te...

What began with a simple window has become an exercise in efficiency—and fast food chains are always looking for ways to move more people through drive-thrus more quickly. But until recently, the technology hadn’t changed all that much in the past few decades. Now, the age of artificial intelligence has ushered in new ways to shave off valuable seconds. Drive-thrus have become such cash cows that...

Pro Tools—and other digital editing software like it—has become so entrenched in music creation that attempting to dislodge it would be akin to separating Google from the internet. But what did music-making look like when a studio relied on specialized professionals and expensive equipment? And can Pro Tools, which has now been around for decades, hold its own in a changing world? Presented by Del...

It’s late December 2023. The presents are wrapped, the cookies have been set out, and Brenda Lee’s 65-year-old song “Rockin’ Around the Christmas Tree” has overtaken Mariah Carey’s holiday juggernaut “All I Want for Christmas Is You” on the Billboard Hot 100. Streaming created this bizarre holiday miracle, just like streaming has changed everything about how the entire music industry defines succe...

There’s no single solution for fixing climate change, but one resource—one slimy, beautiful, underwater resource—has the potential to lend a big leafy hand. When properly put to use, seaweed can be a major carbon sink, a sustainable source for textiles and dyes for the fashion industry, and even a building material. And industry players are starting to dive deep in search of the green gold. Presen...

In November 2023, OpenAI announced that soon, everyone will have the ability to make their own GPTs—generative pre-trained transformers, little digital brains that can be customized to do any number of complex tasks in mere seconds. If sci-fi novels are to be believed, our lives will change once this kind of technology is at our fingertips, but we’ve been made this kind of promise before. Will hum...

Hiring is becoming less human. Companies large and small are turning to a suite of automated tools to help them find, recruit, interview, and select the right candidates for open positions. So, the next time you apply for a job, it’s possible that you’ll go through many different phases of the hiring process without ever talking to a real person. What could go wrong? Presented by Deloitte Episode...