Public Relations Review Podcast

After many successful years in PR, Nicole Morgan, CEO of Resolute Public Relations in Tulsa, OK decided to launch her own agency.  While her knowledge and experience with digital marketing served its purpose working for an agency she knew that to be successful with her new agency she had to have top level digital marketing talent on staff.  In this episode Nicole is honest with realizati...

What are some of the common mistakes made when writing a press release?  What are the most important points you need to know to make your release more acceptable to the media?  What creative ideas can help elevate your press release acceptance? Mickie Kennedy, Principal of eReleases, Baltimore County, MD,  offers knowledgeable guidance based on proven experience to boost your releas...

Enough is enough! Tired of the snubs. Done with non-acceptance! Although her work was stellar being a gay female limited her acceptance into the company culture. After 10 years of being on the outside in her silicon Valley PR jobs Evie Smith Hatmaker decided to take her "Michael Jordan level of experience" and become a solo practitioner.   Things were going well.  After her successf...

A major university, Georgetown University, describes Social Impact Storytelling: "History has shown that stories are inextricably linked to what it means to be human. Before there was formal communication, there were stories. It should come as no surprise, then, that social movements and organizations like nonprofits, foundations, and socially responsible businesses are now working to leverage sto...

Many public relations professionals have often written op-ed pieces for our clients hoping to  successfully placed either in the local newspaper or in one the nationally recognized newspapers.  Unfortunately, when it comes to the more recognized newspapers the op-ed placement rate becomes abysmal.  Why are many op-ed pieces being rejected? My guest Bob Brody is a Public Relations co...

Public relations firms are often call upon to help produce a campaign to either help get something done or to prevent something from moving forward.  This is NOT the time for beginners.  Sarah Erkmann Ward has a very successful record working in and developing winning campaigns.  Her Anchorage based  Blueprint Alaska Public Relations firm is battle tested and provides listeners...

How technology allows your voice to search and control devices.

Strategic Magazine's Founder Orla Clancy updates listeners on the reception the new digital international publication has received and plans for the future.  In addition, she offers communications listeners guidance to have their articles published.  Strategic has its greatest readership in America, the United Kingdom and Ireland.  Other nations also enjoy this very well done public...

On occasion an organization may have a massive project, be understaffed or simply lack the skills to produce an important event.  This is when hiring a public relations, marketing or digital firm may be the answer to successfully complete your project.  Do you ask your cousin for guidance?  Perhaps you met a PR person at a business meeting!  How can you feel confident you can i...

NOTE: Due to a temporary technical problem the podcast was recorded via conference call then edited with Audacity. Media monitoring is an ongoing service that public relations professionals often need to demonstrate effectiveness of project outreach, penetration, etc. Brian Council, President of Metro Monitor in Birmingham, AL outlines  their extensive network available to collect primarily b...

Public Affairs Officers are the PR professionals in the government and the military.  Samuel House served in both. Listen as he explains his duties while in the military and federal government. Very interesting is the compressed training he received in the military to learned the public relations functions in a limited time.  His travels in foreign nations help him prepare for later expe...

No doubt many of you have seen press secretaries for the president, state elected officials,  mayors holding TV press conferences.  Once that job ends these same former press secretaries are now communications vice presidents at colleges major corporations, the heads of PR firms and other major organizations.  You have your degree in communications, how can you get one of those high...

Listen to this description of how Native American Randy'L Teton, Public Affairs Manager for Idaho's Shoshone-Bannock Tribe describes her climb to success in the PR world and how she has worked to help non-Native Americans remove their long held misunderstandings of Native American culture and life style.  She mentions how more of her tribal high school girls need exposure and opportunities to...

Is your lack of public speaking skills holding back your public relations career? Afraid to speak at meeting and conferences?  Want to develop into a confident public speaker?   Consider this: "a lackluster speaker can make a solid product or proposal seem less than enticing, while a polished speaker can add allure to an otherwise mediocre proposition ." This podcast episode is for you....

Public relations skills have a long reach. Anna Ehrgott, Communications Director, explains how her PR experiences helped advance the goals and outreach of the Mississippi Arts Commission.  This is an opportunity for PR professionals and newbies to understand how your skills have useful application in other areas.  Anna discusses her collaborations with other entities around the state and...

Having been around since 1888 Burrelles certainly has experience reaching, monitoring and measuring media placements to determine the effectiveness of its efforts.  Tressa Robbins, VP of Customer Onboarding, provides an overview of how the company helps customers achieve their individual goals from their investment with Burrelles.  She outlines how they keep their 860,000 global media li...

PR professional Cindy Miller,  Cindy Miller Public Relations, Boise, Idaho, explains how her efforts for clients in the food & agriculture industry helps provide great information to the public about the importance of this industry to our health and national economy.  She also helps farmers/ranchers communicate with the public and talks about misinformation spreading about the food i...

Former TV news journalist Lezli Luneckas-Broomhall, Luneckas Consulting in Cedar Rapids, Iowa, who transitioned into public relations, used her combined skills to help defeat legislation in Iowa that would have had a very negative impact on the general public healthcare mistakes.  Listen as she outlines her team's strategy that generated ample public resistance to a bill that would have limit...

Jodi Amendola, CEO--Amendola Communications, provide a vivid overview of how she succeeded in helping healthcare technology firms benefit from professional PR expertise. The Amendola firm has won numerous awards for exceptional work to elevate the clients technology benefits and benefits to much better healthcare delivery.  Involved in the PR healthcare arena?  You should NOT MISS this e...

Pitching your story to  TV journalists requires skill and understanding. Not understanding the correct process can be very disappointing--particularly for your clients.  Harriet  Wallace, one of Nashville's seasoned TV reporters, provides detailed guidance to successfully placing a story with your local TV reporter.  PR people need to research reporter's story history and learn...

It's true! Forbes Magazine says that more than 62% of Americans own pets and brand managers are taking notice.  Jane Harrell, President of Cause Digital Marketing, helps you understand why major brand such as Travelers Insurance, Subaru, Toyota and other major organizations use pets and other domesticated animals in marketing campaigns. Pets help develop emotional connections with people and...

On their website The Ehrhardt Group (TEG) makes it very clear they know the Gulf South: "When it comes to the people in the Gulf South we understand how they make decisions and what compels them to takes action."  Marc Ehrhardt, President, TEG , and a life-long resident of the area  decided to drill down to get more details about residents of the Gulf South.  This detailed research...

What is the problem with how you pitch your stories to the media? How do you build relationships with the media representatives in your area? Ed Zitron, CEO of EZ-PR with offices in San Francisco, Boston and Portland, offers his observations & experience to succeed at both. Listen to his unvarnished overview of what new PR people need to know to be successful in these efforts. NOTE: Public Rel...

Who knew?  Changes in the "Influencer" landscape could well determine which influencer you decide to hire.  Are you up to speed on the differences and benefits between "Nano," "Micro," and "Macro" influencers?  If not, don't sign any checks until you hear these well-grounded predictions from Lauren McNutt, senior Director, Word-of Mouth Marketing at Empower Media Marketing in Cincin...

Misinformation is an unwanted and serious problem in today's world of communications. Fear not. Helpful guidance is just a 25 minute listen away. Lauren Lawson-Zilai, Senior Director of Public Relations for Goodwill Industries International has has stood toe-to-toe with this beast and back them down with some serious strategies and tactics mitigate her organization's problem. She offers details on...