PR's Top Pros Talk

Erin Simon, Vice President and Head of Plastic Waste and Business for World Wildlife Fund , shares valuable insights on bringing people together to tackle environmental challenges. Jessica Berk Ross, Managing Partner of Global Public Affairs for FINN Partners , discusses her strategies for navigating complex issues and fostering consensus. They also emphasize the power of storytelling in raising a...

Toni Harrison, Founder and CEO of Etched Communication , discusses the importance of having PR professionals involved in the business decision-making process. She shares how organizations can authentically engage with their original customers while reaching new audiences. Toni also explains how implementing measurement techniques throughout a campaign can optimize results.

Rachel Rosenblatt, Senior Managing Director at  FTI Consulting , discusses how employees apply their sector-specific knowledge to enhance collaboration and deliver tailored results. She explains how her team creatively shares industry news with a broad audience. Additionally, Rachel delves into what brands can anticipate from consumers during the holiday season. Subscribe to The Goods newsletter .

Michele Moore, Vice President and Chief Communications Officer at the Ford Foundation , discusses the organization's mission. She highlights the importance of check-ins with teams and employees. Michele explains why trust is a key factor in creating a sense of belonging among employees. Michele also shares her advice on how to figure out the next step in your career.

Wynona Redmond, President and Founder of Wyn-Win Communications , shares that building trust is key to sustaining a strong reputation. She highlights that, despite technological advancements, face-to-face communication remains profoundly impactful. Additionally, Wynona discusses her passion for connecting communities to corporations about different causes.

Nick Nelson, Senior Vice President of Corporate Purpose at  Edelman , and Doug Simon, CEO of  D S Simon Media , engage in a compelling discussion about the  2024 Edelman Trust Barometer Special Report: Business & Racial Justice in America . Nick emphasizes the critical role of creating safe spaces for employees. He emphasizes how the use of precise language can significantly impact engagement....

Mikey Sadowski, Vice President of Global Communications at  Intrepid Travel , and Amy Skelding, Managing Partner of the UK Travel Practice at  FINN Partners , discuss how they incorporate local perspectives into their storytelling. Mikey explains the two questions he considers when evaluating a new product. Amy highlights how public relations play a crucial role in strategic decision-making.

Tricia Mahoney, Chief Marketing Officer of Twisted X Global Brands , highlights the importance of focusing on value and prioritization when scaling brands. She discusses how she empowers her team to feel comfortable trying new approaches. Tricia also shares her optimistic approach when dealing with challenges.

Nicole Rodrigues, CEO and Founder of NRPR Group and The Kingdom , reveals how she leverages her public relations expertise to build her businesses. She explains how to utilize social media to build trust with potential clients. Nicole also highlights the role of AI and storytelling in keeping audiences engaged.

Priscila Martinez, Founder and CEO of The Brand Agency , shares her strategies for scoring celebrity placements for luxury fashion clients. These include networking with industry leaders and outreach tactics. She explains what happens when a PR professional finds out a celebrity is wearing a client's clothing or accessories. Priscila also shares her effective approach to building relationships...

Dara Busch, CEO of North America for Havas PR , shares her excitement about her new role and the evolving public relations landscape. She highlights the growing demand for agencies to deliver a comprehensive multi-channel approach. Dara also emphasizes the importance of transparency and effective communication in building and sustaining long-term relationships.

Kate Southall, Manager of Global Brand at SHRM , highlights the value of AI tools for HR professionals. She explains how AI can foster more human connections and learning opportunities. Kate also discusses the significance of language and tone when developing trust in new technology.

Charlie Tansill, President of PR, Social and Influence at Ogilvy North America , emphasizes the significance of engaging consumers in brand experiences. She discusses the immersive communications strategy behind the Grand Prix award-winning "Michael CeraVe" campaign . Charlie also talks about the CMO's evolving role and the power of TikTok.  

John Seigenthaler and Katie Seigenthaler, Managing Partners at FINN Partners , share insights on the current state of local and national news. Katie highlights how local news can spark and sustain growth. John discusses how PR professionals can support shrinking newsrooms. They stress the importance of sharing truthful and honest stories to combat disinformation.

Leah Dergachev, Founder and Chief Storyteller of Austley , shares how she applies her 3D framework to help clients stand out. She emphasizes the importance of creating strong emotional bonds between brands and their audiences. Leah also shares how case studies can be used to demonstrate the value of your offerings while providing data points that support PR opportunities.

Gizem Ozcelik, Founder and CEO of  GO PR , discusses trends in the PR space, including digital media, the rise of sustainable tourism and creative programming. She shares examples of how she collaborates with brands and clients to bring out of the box ideas to life. All of this to help clients break through the noise in a competitive landscape.

Bruno Solari, Founder of SolComms , describes the key strategies he uses when working with startups and scale-ups. He discusses the changing editorial landscape and the growth of affiliate marketing. Bruno also shares the importance of being reactive to increase brand awareness for clients. Read PRWeek’s feature on SolComms: https://www.prweek.com/article/1871432/agency-business-report-2024-solcom...

Tiffany Rafii, CEO of UpSpring , highlights the pivotal role of a thought leadership strategy in driving success and fostering creativity. Tiffany discusses the importance of selecting the right spokesperson to align with the company's business goals. Additionally, shares key strategies for effectively training spokespeople.

What do communicators need to know about AI? Tomás Puig, Founder and CEO of  Alembic , breaks down common myths about generative AI. He highlights the impact of earned media in reaching a broader audience. Curtis Sparrer, Principal of  Bospar PR , shares his experience discussing the impact of AI with colleagues and clients. Tomás and Curtis stress the significance of gaining insights from experts...

Annie Dunleavy, Senior VP & U.S. Head of Content Strategy for  Edelman Business Marketing , and Tusar Barik, Senior Director of Marketing for  LinkedIn , discuss the essentials of thought leadership. Tusar emphasizes leveraging LinkedIn for posting and sharing insightful content. Annie shares how to elevate a thought leadership strategy to make the most impact. They also explain the role of th...

Johnny Smith, Vice President of Communications for Roche Diagnostics North America , shares how to create a strategic prioritization framework that meets communications and business objectives. He describes how his team uses a confidence-level scoring system to ensure they focus on projects that deliver the most impact. In our discussion, Johnny also talked in detail about the value of discipline...

Knight Stivender, Partner at  MP&F , highlights the value of trusting your instincts during a generational transition. Knight explains how she integrates her journalism background into her agency role. Additionally, she shares how she took her clients' feedback and successfully expanded the agency’s service portfolio. 

Adam Christensen, Chief Marketing Officer at Notified , discusses which communications sector receives the most budget and why. He discusses how PR professionals can apply an earned-first mentality to paid media. Adam also explains how communicators can utilize AI to combat distrust.

The  Can: Diversity Collective  is transforming the advertising, marketing, creative and communications fields into radically inclusive spaces by providing access and opportunities for people of color and underrepresented communities to industries and global events where they have traditionally been excluded. Adrianne C. Smith, Chief Diversity and Inclusion Officer at  FleishmanHillard  and Founde...

Jess Muldoon, Group Vice President of Corporate Media at Ruder Finn , discusses how brands and organizations can build a strong thought leadership strategy. She shares why it’s important to take notice of new content formats created by news outlets and journalists alike. Jess also emphasizes the significance of owned content and having an always-on approach.