Paddle
Protect the Hustle | A SaaS Podcast
Accelerate your B2B SaaS growth and get better as an operator. Join Paddle as we explore the truth behind the strategy and tactics of those scaling in SaaS. Basically this podcast gives you a team of advisors in the trenches actually doing the work.
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Trainual’s Chris Ronzio on creating training infrastructure 13.09.2022 19:54
Check out the detailed field guide here Topics discussed in this episode: The importance of training Designing workflows Creating training infrastructure Tracking progress & accountability The future of training This is a Paddle Recur production—the first media network dedicated entirely to the SaaS and subscription space.
Toast's Julie Hogan: stagnate, upgrade, or die 06.09.2022 35:03
Check out the detailed field guide here Topics discussed in this episode: Leveraging people skills The framework of customer experience Going the extra mile Creating an effective triage system stagnate, upgrade, or die This is a Paddle Recur production—the first media network dedicated entirely to the SaaS and subscription space.
Dimitar Stanimiroff on the efficiency of agile sales 30.08.2022 35:34
Check out the detailed field guide here Topics discussed in this episode: Having a clear understanding of value Consolidating talent and tools The Efficiency of Agile Sales Maintaining target accounts How to navigate funding This is a Paddle Recur production—the first media network dedicated entirely to the SaaS and subscription space.
Expensify's David Barrett on unconventional process 16.08.2022 57:23
Check out the detailed field guide here Topics discussed in this episode: Marketing effectively by being unconventional The roadmap to company-wide efficiency Obsessing over process Overcoming fears as an operator The two rules for disagreeable discussions This is a Paddle Recur production—the first media network dedicated entirely to the SaaS and subscription space.
ClickUp's Zeb Evans on the fundamentals of leadership 09.08.2022 32:56
Check out the detailed field guide here Topics discussed in this episode: The role flexibility plays in feedback 4 pillars that drive ClickUp’s prioritization How to harvest leads from a wide marketing net ClickUp’s brand awareness strategy What most companies miss when going multi-product This is a Paddle Recur production—the first media network dedicated entirely to the SaaS and subscription spa...
A partnership destined to happen | Paddle's Christian Owens 03.08.2022 25:46
Check out the detailed field guide here Topics discussed in this episode: Christian’s early SaaS origins Solving customer problems The roadmap to success Getting your customers to trust you What makes London perfect for SaaS This is a Paddle Recur production—the first media network dedicated entirely to the SaaS and subscription space.
ChurnZero's You Mon Tsang on the link between onboarding & lower churn 29.03.2022 42:11
Topics discussed in this episode: Innovation in customer success Establishing a retention focal point Optimizing retention What most companies miss with retention Who owns churn and expansion revenue. This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space.
Chop Wood Carry Water | Scratchpad's Pouyan Salehi 22.03.2022 31:41
Topics discussed in this episode: Innovating a Product with Real Demand Understanding How People Work Differently Establishing a Consistent Market Fit Hard Lessons of a Dynamic Business Environment Working Toward Common Goals with Differing Values This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space.
Vimeo's Anjali Sud on going upmarket 15.03.2022 32:30
Topics discussed in this episode: The Next Wave of Video Being Simple But Powerful How Monetization Adds Value to a User The Signal to Move Upmarket Having a Culture of Open Debate This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space.
Tackle's John Jahnke on efficiently using capital 01.03.2022 33:39
Topics discussed in this episode: Market Integration The Baseline of Effective Selling The Framework of Capital Efficiency Calibrating Planning Cycles Insights on Product Stacking This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space.
Freshworks' Stacey Epstein on the war of marketing 22.02.2022 30:20
Topics discussed in this episode: Integrating sales, marketing, and customer success Being easy, fast, and affordable The 5 major prongs of segment marketing Instilling empathy in your marketing The questions to ask to uncover needs This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space.
Pilot's Waseem Daher on nailing first impressions 15.02.2022 34:52
Topics discussed in this episode: End-to-End Ownership of a Problem Having a Marketing-Led Sales Motion How to Nail Your Content Distribution Plan Applying TLC to Every Aspect of Customer Experience Identifying a Consultative Advisory Driven Salesperson This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space.
Samar Owais on the Language of Email 08.02.2022 42:29
Topics discussed in this episode: The One Rule that Makes a Good Email Mapping Out an Email Journey Getting from Value Realized to Value Achieved Moments How to Deal with Non-Responsive Readers Keeping Readers Focused on Your Message This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space.
Revisiting: Hardship, Cancer, and the Operational Struggle 21.12.2021 9:02
Topics covered in this episode There is no perfect formula for building a business Hardships and how to navigate them Examples from the ProfitWell Crew Using operational redundancies Building the right team Getting through hardship by doing what you love This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space.
Revisiting: Drift's David Cancel on "whoever gets closer to the customer wins" 14.12.2021 44:20
Topics covered in this episode The experience of purchasing software has drastically changed: it's broken Timing is everything especially if the market catches up How to handle fierce competition Can you brute force change in a market? Gutting Hubspot's product team and rebuilding 90% of the software Discovering customer centricity and getting as close as possible Going from persona to focusing on...
Revisiting: Yesware's Matthew Bellows on Growth and Success Stemming from Unrelenting Focus 07.12.2021 39:10
Topics covered in this episode Having a product team that can say “no” in order to stay on plan Choosing one singular focus and target customer instead of trying to do everything The future goals of Yesware Keeping product and sales focus, and how it's made Yesware successful Getting your team aligned and on board with direction The Characteristics of a great salesperson This episode is produced b...
Revisiting: Steve Blank and Intercom's Des Traynor | Customer Research 30.11.2021 46:33
Topics covered in this episode The relationship of the customer and product The shift in the market in relation to customer research How data plays into the market An introduction to customer research Understanding qualitative customer research Understanding quantitative customer research Frequent objections to data collection and rebuttals This is a ProfitWell Recur production—the first media net...
Revisiting: CEO of Lola.com, Mike Volpe: Without Great People, You Will Fail 23.11.2021 33:13
People are the hardest part of building a company. Think about it - when you’re building a company, your people are the company. And if you’re terrible at finding great people, hiring great people, and keeping great people, then your company is going to fail. Mike Volpe is an excellent example of someone who is great at all three of those. Currently the CEO of lola.com, he was able to put together...
Revisiting: HubSpot's Katie Burke on Building Culture and Embracing the Skeptics 16.11.2021 27:23
If you ask someone to define “culture” in your office, you might get a response about ping-pong tables or beers on tap. But we know culture constitutes something so much greater. It’s the collection of habits you accept and nurture within your organization. It’s molding the same foundational principles that drive the core of behavior, but also having fiercely diverse views in all other aspects.&nb...
Scalework's Paul Lynch on Amelia Earhardt category creation 09.11.2021 28:04
Topics discussed in this episode: Going Smaller to Get Bigger The Consumer is always in pursuit of Value The Open Secret to Success Amelia Earhart’s Role in Category Creation The Need to Sacrifice to Specialize This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space.
Checkout.com's Leela Srinivasan on Operating in the Feedback Economy 02.11.2021 18:00
Topics discussed in this episode: Dispelling the Myth that Marketing is Subjective Operating in the Feedback Economy The Onus of Employee Growth Opportunity This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space.
Revisiting: Kayak and Lola's Founder Paul English on why design is never finished 26.10.2021 34:48
Topics covered in this episode Paul English's affinity for design What is Lola and why business travel Paul's focus How to make travel simpler The process around "lead users" How to evangelize simplicity and service within the right team An intolerance for bad design How driving for Uber influenced rating within Lola This is a ProfitWell Recur production—the first media network dedicated entirely...
Revisiting: Mark Roberge on The Science of Scaling 19.10.2021 39:39
Topics discussed: How HubSpot developed a data-driven sales playbook The powerful potential of combining marketing and customer success The Science of Scaling Leading indicators that signal a readiness to scale What to do when scaling breaks This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space.
Paddle's Christian Owens and Harrison Rose on problem solving & growth 12.10.2021 35:21
Topics discussed in this episode: Their surprising founding story The mortar between the bricks of SaaS A set of principles that are always true Solving problems so customers can focus on value Saving the worry for the ones you haven’t yet found This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space.
Agorapulse’s Emeric Ernoult and their bootstrapping journey 05.10.2021 21:59
Topics discussed in this episode: Knowing when to stop failing The freedom granted by bootstrapping Being realistic about risk The Buddhism of work-life balance This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space.
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