Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

Send us Fan Mail Today we are putting everything together in a 12-month profit plan of the main things you are going to focus on throughout the year. Once your 5-step marketing strategy is mapped out, we need to put it together in our monthly profit plan.  Each month, ask yourself these questions: What time off do I want next year? Which months do you want to sell your signature offer? What opport...

Send us Fan Mail In today’s episode we are going to do goal setting differently so that you can create goals you can actually follow through on. As you are setting up your goals for 2021, they need to be set up around this 5 part marketing strategy: Attract Engage Nurture Invite Delight   Make sure you have your challenge workbooks downloaded here:  http://www.rachealcook.com/BYE Connect with Me:...

Send us Fan Mail Is Your Business by Default or by Design? Panic is not a business strategy.  If your business is constantly in emergency mode, it might be because your business is running by default instead of by design.  When you begin to run your business by design, it starts to run like clockwork. As we start to strategically plan our year, we will consider: What is your personal definition of...

Send us Fan Mail Today we are going to burnout-proof your business by getting clear on what we want to be doing, feeling, having, experiencing, and living in 2021. We’ll be asking ourselves the following questions:  One year from now, what do you want to see different from what is happening today? What are the areas we want to upgrade in life, relationships, health, and hobbies? How can we upgrade...

Send us Fan Mail We’re kicking off the entire strategic planning process with the Year In Review. Before we dive into goal setting for 2021, it’s important to look back on the lessons we learned in 2020. What’s working and what’s not working? We’ll be going through 2020 month by month asking these 3 questions: Total revenue - How much money came in? What drove revenue? What was your focus? Then we...

Send us Fan Mail I have a very special announcement!  Today, the Plan Your Best Year Ever Challenge is coming back! This is a 5-day challenge running from Monday, November 16th - Friday, November 20th. This challenge will help you hit the ground running in 2021 by building a solid foundation giving you the clarity you need about what you’re selling, how you’re selling it, and what marketing strate...

Send us Fan Mail If 2020 has taught us anything, it’s that we must make our values explicitly clear in our brand, in our business and in the culture of our communities. We have seen the impact of what happens when people say one thing, but do another.  So today, I’m excited to bring India Jackson to the conversation to talk about how to make your values crystal clear in your business and your mark...

Send us Fan Mail We all know that creating content is a fantastic way to showcase your expertise and your experience and to help potential clients understand why they should work with you. But how do you figure out exactly what that content should be or how to make sure that you're doing it strategically, not just throwing a bunch of proverbial spaghetti at the wall? Well, in this episode, I...

Send us Fan Mail If you’ve been in business for any length of time, you know that you need an audience of people who are potentially interested in working with you. And when your business was brand new, getting the word out felt simpler, and you got a nice audience and some paying clients then… But how do you grow your audience? Connect with Me: Instagram: @racheal.cook TikTok: @rachealcookmba Lin...

Send us Fan Mail This week on Promote Yourself to CEO, I talk to Mado Hesselink, founder of Yoga Teacher Resource, and one of the few people that took on the 100 conversation challenge. She shares what she learned along the journey of completely transforming her business from yoga teacher to business owner. We cover: Who ACTUALLY has the answers of where your business should go next, and how to ge...

Send us Fan Mail If you want more visibility, all you need to do is show up on Instagram. We’ve all heard that before, right? And it’s not long before you’re going live every single day until you’re at your wits end, so frustrated from not seeing results. I’ll let you in on a secret - the answer isn’t MORE Instagram! I’ve seen so many amazing women entrepreneurs struggle with this exact same probl...

Send us Fan Mail How would you describe the last 90 days for your business? I would call it a rollercoaster. Between the pandemic, the economy, and the Black Lives Matter movement, nothing has been predictable. And as we close out this hectic Q3, this is usually when I’d record a podcast episode of my quarterly review. This process is super important to me and keeps my business on track. But this...

Send us Fan Mail If you're anything like me, there comes the point in your business where your business needs to step up and support you and support your family if you're going to stick with it. We all got through those startup stages of our business where we knew it was going to take awhile to figure things out and to get people in the door. Once you get a little bit further along on yo...

Send us Fan Mail Let me ask you, have you ever found yourself just hustling, hustling, hustling in your business? You feel like you're doing all the things to bring clients into your business, but you're just not seeing a steady flow of new potential clients who are ready to work with you. If your experience as an entrepreneur has been inconsistent clients and inconsistent cash flow, the...

Send us Fan Mail Are you working too hard in your business... but still not seeing results??? Today I'm sharing the #1 Mistake that is holding most entrepreneurs back from predictable profits... HINT HINT... it's not about doing more! Show Notes:: http://www.rachealcook.com/predictably-profitable-business/ Connect with Me: Instagram: @racheal.cook TikTok: @rachealcookmba LinkedIn: @rache...

Send us Fan Mail You wouldn't take a job without having paid vacation days, sick days, and other perks, right? Then why would you build your business that way? In this episode, we're breaking down how to stop selling your services by the hour and start designing a signature offer that creates a solid monthly baseline revenue you can depend on. See the FULL show notes and get the Business...

Send us Fan Mail I recently I chatted with an entrepreneur who is incredibly smart, so educated, so qualified to do the work that she wanted to do in the world, but by the time she came to chat with me she said: "Rach, here's my challenge; I have taken training, after training, after training and it feels like I'm constantly shifting direction, and as a result I'm not getting w...

Send us Fan Mail There has never been a better time to start a business. A business that allows you to create success on your terms  while allowing the freedom to work on your schedule and flexibility to work from wherever. A business that can simply support a comfortable lifestyle for yourself and your family – or scale up with systems and support to truly create financial freedom. A business whe...

Send us Fan Mail In this special episode, Racheal shares the stories of 5 CEOs who took their businesses on  The CEO Retreat. Their experiences and takeaways provide massive advice for entrepreneurs looking to raise their biz to the next level.   If you love this episode, please take a screenshot and share on Instagram! Tag me @Racheal. Cook and let me know your biggest aha or insight. For full sh...

Send us Fan Mail Ready to Grow From Stressed Solopreneur to Confident CEO? Join me for the Fired Up & Focused Challenge. Register and grab your workbooks at https://firedupandfocused.com/ Connect with Me: Instagram: @racheal.cook TikTok: @rachealcookmba LinkedIn: @rachealcook YouTube: @the_ceo_collective Website: The CEO Collective Subscribe & Review: If you loved this episode, please take...

Send us Fan Mail Ready to Grow From Stressed Solopreneur to Confident CEO? Join me for the Fired Up & Focused Challenge. Register and grab your workbooks at https://firedupandfocused.com/ Connect with Me: Instagram: @racheal.cook TikTok: @rachealcookmba LinkedIn: @rachealcook YouTube: @the_ceo_collective Website: The CEO Collective Subscribe & Review: If you loved this episode, please take...

Send us Fan Mail Ready to Grow From Stressed Solopreneur to Confident CEO? Join me for the Fired Up & Focused Challenge. Register and grab your workbooks at https://firedupandfocused.com/ Connect with Me: Instagram: @racheal.cook TikTok: @rachealcookmba LinkedIn: @rachealcook YouTube: @the_ceo_collective Website: The CEO Collective Subscribe & Review: If you loved this episode, please take...

Send us Fan Mail Ready to Grow From Stressed Solopreneur to Confident CEO? Join me for the Fired Up & Focused Challenge. Register and grab your workbooks at https://firedupandfocused.com/ Connect with Me: Instagram: @racheal.cook TikTok: @rachealcookmba LinkedIn: @rachealcook YouTube: @the_ceo_collective Website: The CEO Collective Subscribe & Review: If you loved this episode, please take...

Send us Fan Mail Ready to Grow From Stressed Solopreneur to Confident CEO? Join me for the Fired Up & Focused Challenge. Register and grab your workbooks at https://firedupandfocused.com/ Connect with Me: Instagram: @racheal.cook TikTok: @rachealcookmba LinkedIn: @rachealcook YouTube: @the_ceo_collective Website: The CEO Collective Subscribe & Review: If you loved this episode, please take...

Send us Fan Mail Ready to Grow From Stressed Solopreneur to Confident CEO? Join me for the Fired Up & Focused Challenge. Register and grab your workbooks at https://firedupandfocused.com/ Connect with Me: Instagram: @racheal.cook TikTok: @rachealcookmba LinkedIn: @rachealcook YouTube: @the_ceo_collective Website: The CEO Collective Subscribe & Review: If you loved this episode, please take...